What users are saying about
3 Ratings
18 Ratings
3 Ratings
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Score 8.3 out of 101
18 Ratings
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Score 7 out of 101

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
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Return Path

* Ask what you're looking to achieve with your email program; what benefits/added value will Return Path provide that your current ESP cannot* Ensure you're scoping the entire project, so that Return Path's efforts will provide valuable feedback * I found them to be very transparent about their methodology and expertise, so lay what you need on the line and they'll be very open and honest as to if they can help you or not.
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Feature Rating Comparison

Email & Online Marketing

250ok
8.7
Return Path
6.9
A/B testing
250ok
8.0
Return Path
10.0
Mobile optimization
250ok
10.0
Return Path
6.0
Email deliverability
250ok
9.7
Return Path
8.0
List management
250ok
7.0
Return Path
5.0
WYSIWYG email editor
250ok
Return Path
7.0
Ability to test dynamic content
250ok
Return Path
7.0
Landing pages
250ok
Return Path
7.0
Triggered drip sequences
250ok
Return Path
5.0

Reporting & Analytics

250ok
8.6
Return Path
6.2
Dashboards
250ok
8.7
Return Path
7.5
Standard reports
250ok
8.7
Return Path
6.0
Custom reports
250ok
8.5
Return Path
5.0

Pros

250ok

  • They provide a wide-ranging tool to view your email templates in many different email clients under different circumstances. We used this tool to identify specific issues we couldn't test that a small subset of users had complained about.
  • The Seedlist Optimizer Tool does the legwork for you to identify which ESPs are used the most and gives you a custom seed list for testing.
  • The Campaign Diagnostics report shows immediate feedback after sending on how your email is performing and where you can improve in the future.
Joe Hallissey profile photo

Return Path

  • Reputation Monitor - provides Sender Score
  • Inbox Tools integration within your ESP (ease of use)
  • Certification
No photo available

Cons

250ok

  • Within the 250ok dashboard, there are a few different types of tracking and monitoring tools that aren't explained well within the product. Their uses were explained during onboarding but we continue to go back to the self-help to confirm best practices. I hope they work on more contextual help to improve this experience.
  • While the product does work if you have shared IP addresses, it took us some time after launch to filter out other's email data that get included during monitoring.
Joe Hallissey profile photo

Return Path

  • Certification pricing - if too high some could do without
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Likelihood to Renew

250ok

No score
No answers yet
No answers on this topic

Return Path

Return Path 8.2
Based on 4 answers
Return Path helps us stay ahead of the curve and are a partner in helping us optimize our email program. They also keep us up-to-date on email laws and the changing ecosystem so that we are prepared and ready for changes, whether they're behavioral, legal or technology-driven. I definitely consider Return Path a necessary ingredient to sustaining a healthy email program.
Joni Kalstrup profile photo

Alternatives Considered

250ok

After using Litmus for a few years, we enjoyed their feature set but were not pleased with price and feature changes. Email on Acid was a good choice for testing your email templates but didn't have enough features for email deliverability monitoring.Between Return Path and 250ok, we were interested in the whitelisting that Return Path offered, but could not get dedicated IP addresses required by them to move forward.
Joe Hallissey profile photo

Return Path

Goodmail is no longer available. eDataSource - competitive research of other competitors emails to analyze in one platform - comparable - more money.
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Return on Investment

250ok

  • Using 250ok, we were able to identify problem areas with specific email clients that we couldn't test manually (really old ones). Once solved, reactivated lapsed customers.
Joe Hallissey profile photo

Return Path

  • It has significantly allows us to ramp additional volumes to ESPs.
  • It has allowed us to create better delivery strategies to tackle new ESPs we weren't watching.
  • It has allowed us to create smart sender strategies by ISP, with visibility we hadn't had before.
Daniel Fox profile photo

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Return Path

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

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