What users are saying about
6 Ratings
21 Ratings
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.3 out of 100
21 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.5 out of 100

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
Anonymous | TrustRadius Reviewer

Return Path

Return Path would be very well suited to a director level position that is solely tasked with looking at email marketing. It is somewhat less appropriate if you do not have the time to really analyze the results that it provides. This is more of a monitoring tool than a tool that proactively fixes problems on its own.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

250ok
8.2
Return Path
7.2
A/B testing
250ok
8.0
Return Path
8.7
Mobile optimization
250ok
10.0
Return Path
6.0
Email deliverability reporting
250ok
8.9
Return Path
9.0
List management
250ok
5.8
Return Path
5.0
WYSIWYG email editor
250ok
Return Path
7.0
Dynamic content
250ok
Return Path
9.0
Ability to test dynamic content
250ok
Return Path
8.3
Landing pages
250ok
Return Path
7.0
Triggered drip sequences
250ok
Return Path
5.0

Reporting & Analytics

250ok
6.8
Return Path
4.9
Dashboards
250ok
7.5
Return Path
8.7
Standard reports
250ok
6.9
Return Path
3.5
Custom reports
250ok
6.1
Return Path
2.3

Pros

250ok

  • They provide a wide-ranging tool to view your email templates in many different email clients under different circumstances. We used this tool to identify specific issues we couldn't test that a small subset of users had complained about.
  • The Seedlist Optimizer Tool does the legwork for you to identify which ESPs are used the most and gives you a custom seed list for testing.
  • The Campaign Diagnostics report shows immediate feedback after sending on how your email is performing and where you can improve in the future.
Joe Hallissey | TrustRadius Reviewer

Return Path

  • Individualized attention. They really dug in to understand our products and services.
  • Easy-to-understand training and actionable items that you can sustain over a long period of time.
  • They're embedded in our instance of Exact Target, so I'm able to review the entire email program and don't have to open up a separate tool to gather this information.
Joni Kalstrup | TrustRadius Reviewer

Cons

250ok

  • Does not specifically identify which email addresses are spam traps
  • This is software as a service, so it's not managed and you need to have team members who can make adjustments to your email program
  • Would be nice if 250ok had a direct relationship with ISPs and could reach out on your behalf
Kevin Scally | TrustRadius Reviewer

Return Path

  • A good tutorial on how to leverage it would be helpful. Navigating is easy, but there's a lot of information and it takes a while to understand what everything means.
  • The reporting feature is intimidating, creating anew one isn't as user-friendly as the rest of the interface.
  • I understand what seeds are, but for new users, a very basic tutorial on what they are and why they are used would be helpful. Right now you have to have a baseline understanding of them before using it.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

250ok

No score
No answers yet
No answers on this topic

Return Path

Return Path 8.2
Based on 4 answers
We have two separate areas for using Return Path. Our web ecommerce area that is using only transactional emails and a marketing email program that is partnered on the backend with Return Path. I see Return Path continuing to be utilized with our marketing emails, but over time I see less need for our transactional emails to maintain Return Path components.
Dan Sixbury, PMP, MBA | TrustRadius Reviewer

Alternatives Considered

250ok

It’s cheaper than its competitors and it has dmarc tracking.
Anonymous | TrustRadius Reviewer

Return Path

Return Path and 250ok are meant to do same things but in slightly different ways. Both use seed lists but RP uses panel data while 250ok uses engagement data. RP offers certification and is more expensive while 250ok is more affordable.
Anonymous | TrustRadius Reviewer

Return on Investment

250ok

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
Anonymous | TrustRadius Reviewer

Return Path

  • Faster Lead Conversion - We send out emails to our leads and former members multiple times a week, Return Path makes sure we can hit them with our most recent promotions and offers.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Return Path

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Add comparison