What users are saying about
5 Ratings
5 Ratings
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Score 7.2 out of 100
2 Ratings
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Score 4.1 out of 100

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
Anonymous | TrustRadius Reviewer

Right On Interactive

Right On Interactive is well suited if you need to bring in lots of data from numerous sources and be able to reference across tables to build a detailed segment. This also lends it to being more useful when a company has people that know data and have the time to dive deep into it to build lists. For teams without multiple people or dedicated people to use the system it can be cumbersome.
Chris Theisen | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

250ok
8.2
Right On Interactive
7.0
A/B testing
250ok
8.0
Right On Interactive
Mobile optimization
250ok
10.0
Right On Interactive
Email deliverability
250ok
8.9
Right On Interactive
7.0
List management
250ok
5.9
Right On Interactive
WYSIWYG email editor
250ok
Right On Interactive
7.0
Landing pages
250ok
Right On Interactive
6.0
Triggered drip sequences
250ok
Right On Interactive
8.0

Reporting & Analytics

250ok
7.0
Right On Interactive
8.5
Dashboards
250ok
7.6
Right On Interactive
9.0
Standard reports
250ok
7.1
Right On Interactive
8.0
Custom reports
250ok
6.3
Right On Interactive

Lead Management

250ok
Right On Interactive
8.5
Lead scoring and grading
250ok
Right On Interactive
8.0
Automated sales alerts and tasks
250ok
Right On Interactive
9.0

Social Media Marketing

250ok
Right On Interactive
8.0
Social profile integration
250ok
Right On Interactive
8.0

Platform & Infrastructure

250ok
Right On Interactive
7.5
Customizability
250ok
Right On Interactive
7.0
Integration with Salesforce.com
250ok
Right On Interactive
8.0

Pros

250ok

  • They provide a wide-ranging tool to view your email templates in many different email clients under different circumstances. We used this tool to identify specific issues we couldn't test that a small subset of users had complained about.
  • The Seedlist Optimizer Tool does the legwork for you to identify which ESPs are used the most and gives you a custom seed list for testing.
  • The Campaign Diagnostics report shows immediate feedback after sending on how your email is performing and where you can improve in the future.
Joe Hallissey | TrustRadius Reviewer

Right On Interactive

  • It is able to pull in as many data sources as you would like.
  • It is easy to connect data across multiple sources to create segments.
  • Forces you to think about your customer lifecycle to get the most out of the software.
Chris Theisen | TrustRadius Reviewer

Cons

250ok

  • Does not specifically identify which email addresses are spam traps
  • This is software as a service, so it's not managed and you need to have team members who can make adjustments to your email program
  • Would be nice if 250ok had a direct relationship with ISPs and could reach out on your behalf
Kevin Scally | TrustRadius Reviewer

Right On Interactive

  • The interface is improving in recent months but it still has a way to go to catch up to competitors.
  • The system seems to be reactionary when building out campaigns instead of more proactive. You can go through the entire campaign setup and forget to check one box at the very start and have to go all the way back to just pull in a piece of personalized data.
  • Could use more integrations with marketing softwares.
Chris Theisen | TrustRadius Reviewer

Alternatives Considered

250ok

It’s cheaper than its competitors and it has dmarc tracking.
Anonymous | TrustRadius Reviewer

Right On Interactive

No answers on this topic

Return on Investment

250ok

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
Anonymous | TrustRadius Reviewer

Right On Interactive

  • It saved us a bunch of money in getting a higher tier of SFDC. The workflows it allowed us to create (using their staff writing MySQL) saved us having to double our SFDC spend to get workflows.
  • It allowed us to easily send emails to people added into SFDC campaigns buy external sales staff which saved time from manual emails.
  • The time it took the marketing team to create the campaigns could've been faster.
Chris Theisen | TrustRadius Reviewer

Screenshots

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

250ok Editions & Modules

Additional Pricing Details

Right On Interactive

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Right On Interactive Editions & Modules

Edition
Outreach$5001
Engagement$9002
Lifecycle Marketing$1,4003
  1. up to 2 users, up to 10,000 contacts
  2. up to 5 users, up to 10,000 contacts
  3. up to 10 users, up to 10,000 contacts
Additional Pricing Details
All contracts are annual

Rating Summary

Likelihood to Recommend

250ok
7.6
Right On Interactive
7.0

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