What users are saying about
3 Ratings
30 Ratings
3 Ratings
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Score 8.3 out of 101
30 Ratings
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Score 7.9 out of 101

Likelihood to Recommend

250ok

Compared to other options, we found that 250ok had a good balance of features for the price, continual improvements and new features, and an actual support system. 250ok is a perfect platform for an SMB to use to actively monitor their email deliverability and identify areas where they could improve to reach their lists.
Joe Hallissey profile photo

Sailthru

Sailthru is well suited for any company that is working with a large email subscriber list and needs to send campaigns on a daily basis. It is probably less appropriate for anyone with a small list, or an e-commerce brand. I think there are better ESPs out there for e-commerce brands.
Hayley Squire profile photo

Feature Rating Comparison

Email & Online Marketing

250ok
8.7
Sailthru
7.6
A/B testing
250ok
8.0
Sailthru
7.6
Mobile optimization
250ok
10.0
Sailthru
7.7
Email deliverability
250ok
9.7
Sailthru
8.7
List management
250ok
7.0
Sailthru
8.1
WYSIWYG email editor
250ok
Sailthru
7.3
Dynamic content
250ok
Sailthru
7.6
Ability to test dynamic content
250ok
Sailthru
8.1
Landing pages
250ok
Sailthru
6.6
Triggered drip sequences
250ok
Sailthru
6.6

Reporting & Analytics

250ok
8.6
Sailthru
7.0
Dashboards
250ok
8.7
Sailthru
7.2
Standard reports
250ok
8.7
Sailthru
7.1
Custom reports
250ok
8.5
Sailthru
6.6

Pros

250ok

  • Use of recipients' engagement data to display campaign performance instead of panel data.
  • Easy to use interface.
  • Access to spam trap network and granular reports in real time.
  • Blacklist monitoring in real time.
  • Multi-point compliance checks.
No photo available

Sailthru

  • Personalized content based on user behavior and content consumption.
  • Campaign workflow is very simple and allows for a large number of campaigns to be set up and managed in a short period of time.
  • Sailthru has a great customer service team. Our account support with Sailthru was top-notch and is a testament to the culture there at the company.
  • Sailthru focuses on email marketing. With all of the other "cloud" solutions out there trying to be everything to everyone, they lose focus on the importance of sending the email. This is where Sailthru shines.
George DiGuido profile photo

Cons

250ok

  • Within the 250ok dashboard, there are a few different types of tracking and monitoring tools that aren't explained well within the product. Their uses were explained during onboarding but we continue to go back to the self-help to confirm best practices. I hope they work on more contextual help to improve this experience.
  • While the product does work if you have shared IP addresses, it took us some time after launch to filter out other's email data that get included during monitoring.
Joe Hallissey profile photo

Sailthru

  • Without paying extra for their Advanced Analytics tool, their entry-level analytics platform leaves something to be desired.
  • Ideally you could have dynamic lists interact with one another, that's currently not possible.
  • I wish there better ways to search for past campaigns. Right now it's tough unless you know what date you're looking for.
Justin Adler profile photo

Likelihood to Renew

250ok

No score
No answers yet
No answers on this topic

Sailthru

Sailthru 10.0
Based on 8 answers
Sailthru has met or exceeded all of our marketing needs and that partnership has evolved over the time we've worked with them. They continue to innovate on their end and that has allowed us to improve our marketing efforts along the way
Jake Bodmer profile photo

Support

250ok

No score
No answers yet
No answers on this topic

Sailthru

Sailthru 1.0
Based on 1 answer
Their account management / sales staff doesn't seem to be taking the problems you experience very seriously - it took us 3 months and nudge emails to them every 2 weeks to ask for status updates (plus 6 different conversations with different people) to get a (very small credit) for a major issue, which in two months prohibited us from sending campaign emails for 2-3 days at a time.
Tobias Walter profile photo

Alternatives Considered

250ok

After using Litmus for a few years, we enjoyed their feature set but were not pleased with price and feature changes. Email on Acid was a good choice for testing your email templates but didn't have enough features for email deliverability monitoring.Between Return Path and 250ok, we were interested in the whitelisting that Return Path offered, but could not get dedicated IP addresses required by them to move forward.
Joe Hallissey profile photo

Sailthru

Sailthru provides the most details of any of the systems I've used previously. It allows us to customize reports for the specific client and what information that client is looking for. Sailthru allows us to use multiple different accounts to generate reports from, so it works for all aspects of our business.
Cassidy Ebert profile photo

Return on Investment

250ok

  • Using 250ok, we were able to identify problem areas with specific email clients that we couldn't test manually (really old ones). Once solved, reactivated lapsed customers.
Joe Hallissey profile photo

Sailthru

  • Sailthru has helped us build a welcome series that's much more effective than anything we had before.
  • It's much easier to analyze transactional campaigns than our previous ESP.
  • We're better able to run A/B tests and learn from the results -- all of which improves our email strategy.
Justin Adler profile photo

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Sailthru

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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