What users are saying about
3 Ratings
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Top Rated
342 Ratings
3 Ratings
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Score 8.3 out of 101

Salesforce Marketing Cloud Email Studio

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Top Rated
342 Ratings
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Score 7.8 out of 101

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
No photo available

Salesforce Marketing Cloud Email Studio

SFMC is suited to medium and large organisations who need to send large volumes of emails and or SMS. It works particularly well for us having multiple brands administered via the same system. This allows for cost and efficiency savings to be realised.
Gareth Beer profile photo

Feature Rating Comparison

Email & Online Marketing

250ok
8.7
Salesforce Marketing Cloud Email Studio
6.8
A/B testing
250ok
8.0
Salesforce Marketing Cloud Email Studio
7.5
Mobile optimization
250ok
10.0
Salesforce Marketing Cloud Email Studio
7.3
Email deliverability
250ok
9.7
Salesforce Marketing Cloud Email Studio
8.0
List management
250ok
7.0
Salesforce Marketing Cloud Email Studio
7.5
WYSIWYG email editor
250ok
Salesforce Marketing Cloud Email Studio
7.0
Dynamic content
250ok
Salesforce Marketing Cloud Email Studio
7.5
Ability to test dynamic content
250ok
Salesforce Marketing Cloud Email Studio
5.3
Landing pages
250ok
Salesforce Marketing Cloud Email Studio
4.1
Triggered drip sequences
250ok
Salesforce Marketing Cloud Email Studio
6.7

Reporting & Analytics

250ok
8.6
Salesforce Marketing Cloud Email Studio
4.3
Dashboards
250ok
8.7
Salesforce Marketing Cloud Email Studio
5.3
Standard reports
250ok
8.7
Salesforce Marketing Cloud Email Studio
4.9
Custom reports
250ok
8.5
Salesforce Marketing Cloud Email Studio
2.7

Pros

250ok

  • Use of recipients' engagement data to display campaign performance instead of panel data.
  • Easy to use interface.
  • Access to spam trap network and granular reports in real time.
  • Blacklist monitoring in real time.
  • Multi-point compliance checks.
No photo available

Salesforce Marketing Cloud Email Studio

  • Tight integration with SFDC - easy to create, update and retrieve records information from our CRM of choice (Salesforce).
  • Customization power - through the available AMPScript language you can really take the customization to the next level for all your data capturing, tagging and reporting needs.
  • Intuitive interface - it offers a good user experience for its users whether they are seasoned developers with direct access to code or less technical folks that prefer drag and drop or WYSIWYG editors.
Bogdan Enache profile photo

Cons

250ok

  • Documentation website could use some improvement (i.e. Search on the API Guide page, videos in the User Guide).
  • Can't copy/paste certain things from the UI (i.e. IP ranges).
  • Doesn't integrate directly with some ESPs although it's easy to just use new seed lists.
No photo available

Salesforce Marketing Cloud Email Studio

  • Many clicks to achieve an action, such as segmenting
Brittany Dunn profile photo

Likelihood to Renew

250ok

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 8.9
Based on 18 answers
This is largely up to the client choosing the service again, but given our (and their) increased ability to 'pull back the curtain', we do not anticipate anything changing. I'm excited to see what the updates to the interactive marketing hub bring, and I am hoping for further app marketplace integration, as we've already had the pleasure of working with some of those companies.
Andrew Windle profile photo

Usability

250ok

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 8.0
Based on 3 answers
I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
Lisa Franks profile photo

Reliability and Availability

250ok

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Lisa Franks profile photo

Performance

250ok

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 2.0
Based on 2 answers
Exact Target performs well and is relatively easy to learn. It handles subscriber management well, and is easy to organize lists and segregation of those subscribers. Emails are easy to classify and group together for re-use or resending to different demographics of the recipients. The product is reliable, and metrics of the campaign results are easy to obtain and interpret.
Lisa Franks profile photo

Support

250ok

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 4 answers
Support from ExactTarget is very responsive and helpful. The follow-up is timely and the online help actually answered most of my questions and gave information that I needed without having to file an actual help ticket with the support desk. It is also nice to be able to email or CALL (with real people) for support, when needed.
Lisa Franks profile photo

Implementation

250ok

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 7.9
Based on 2 answers
Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
Lisa Franks profile photo

Alternatives Considered

250ok

We use both 250ok and ReturnPath in the company (because we're an ESP) and both have their own pros and cons. Return Path uses panel data while 250ok uses recipients' engagement date for reporting. Both ways have pros and cons but you can't say one is better than the other. They're just different. ReturnPath also offers certification which (I have to be honest) is not as relevant anymore as there is only one way to fix deliverability issues nowadays - by following bulk sender guidelines posted by Gmail, Yahoo, AOL, Microsoft, and other ISPs. ReturnPath has a better documentation website while 250ok could use some refinement. With 250ok you can choose the tools you need and build your own package and save money. With ReturnPath - not so much. 250ok also has partners across the globe while ReturnPath mostly promotes its own services and consultants.
No photo available

Salesforce Marketing Cloud Email Studio

We actually use multiple systems for different parts of our company, but we highly recommend Salesforce because of its scale. Salesforce is by far the best system on the market to-date for email campaigns and for customer management. None of the other systems had 'smart' options for keeping track of customer engagement.
Chris Lesner profile photo

Scalability

250ok

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
Lisa Franks profile photo

Return on Investment

250ok

  • Using 250ok, we were able to identify problem areas with specific email clients that we couldn't test manually (really old ones). Once solved, reactivated lapsed customers.
Joe Hallissey profile photo

Salesforce Marketing Cloud Email Studio

  • With only year of use, we are unable to quantify monetary ROI yet, however the annual subscription is five figures
  • It has centralized a previously decentralized set of end-user "solutions"
  • It provides visibility to all users of our CRM
William Reese profile photo

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Salesforce Marketing Cloud Email Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

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