What users are saying about
3 Ratings
8 Ratings
3 Ratings
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Score 8.3 out of 101
8 Ratings
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Score 4.7 out of 101

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
No photo available

SALESmanago

They are very strong in Europe and if you are an Eastern European entrepreneur on the US East Coast, they might be a better fit than HubSpot or Marketo. But if you are new to marketing automation, it could be a difficult learning curve. And at present (Feb 2017) the European exchange rates make it an unattractive. There are also some issues with price transparency. Add-on fees can mount up.
Lou Covey profile photo

Feature Rating Comparison

Email & Online Marketing

250ok
8.7
SALESmanago
6.9
A/B testing
250ok
8.0
SALESmanago
8.5
Mobile optimization
250ok
10.0
SALESmanago
7.2
Email deliverability
250ok
9.7
SALESmanago
5.3
List management
250ok
7.0
SALESmanago
7.2
WYSIWYG email editor
250ok
SALESmanago
7.1
Dynamic content
250ok
SALESmanago
5.3
Ability to test dynamic content
250ok
SALESmanago
6.2
Landing pages
250ok
SALESmanago
6.7
Triggered drip sequences
250ok
SALESmanago
8.7

Reporting & Analytics

250ok
8.6
SALESmanago
6.3
Dashboards
250ok
8.7
SALESmanago
6.3
Standard reports
250ok
8.7
SALESmanago
6.3
Custom reports
250ok
8.5
SALESmanago
6.3

Lead Management

250ok
SALESmanago
8.9
Lead nurturing
250ok
SALESmanago
8.7
Lead scoring and grading
250ok
SALESmanago
9.1
Data quality management
250ok
SALESmanago
8.7
Automated sales alerts and tasks
250ok
SALESmanago
9.1

Campaign Management

250ok
SALESmanago
8.4
Calendaring
250ok
SALESmanago
8.4
Event/webinar marketing
250ok
SALESmanago
8.3

Social Media Marketing

250ok
SALESmanago
7.0
Social sharing and campaigns
250ok
SALESmanago
7.7
Social profile integration
250ok
SALESmanago
6.4

Platform & Infrastructure

250ok
SALESmanago
7.7
API
250ok
SALESmanago
8.7
Role-based workflow & approvals
250ok
SALESmanago
8.0
Customizability
250ok
SALESmanago
8.3
Integration with Salesforce.com
250ok
SALESmanago
7.0
Integration with Microsoft Dynamics CRM
250ok
SALESmanago
7.0
Integration with SugarCRM
250ok
SALESmanago
7.0

Pros

250ok

  • Use of recipients' engagement data to display campaign performance instead of panel data.
  • Easy to use interface.
  • Access to spam trap network and granular reports in real time.
  • Blacklist monitoring in real time.
  • Multi-point compliance checks.
No photo available

SALESmanago

  • Best use for ecommerce is in dynamic 1-1 newsletters for monitored contacts after just viewing few products and not buying.
  • Also it is great for lead generation because popups can be used wisely without spamming any users. They can also use dynamic content for more relevance and conversion.
  • There are great modules for analyzing TOP seen and TOP bought products by each user and whole base. So you can figure out trends and you can use the knowledge to make more relevant dynamic offers.
David Vopelka profile photo

Cons

250ok

  • Within the 250ok dashboard, there are a few different types of tracking and monitoring tools that aren't explained well within the product. Their uses were explained during onboarding but we continue to go back to the self-help to confirm best practices. I hope they work on more contextual help to improve this experience.
  • While the product does work if you have shared IP addresses, it took us some time after launch to filter out other's email data that get included during monitoring.
Joe Hallissey profile photo

SALESmanago

  • Using all possible features is hard. There is a need for individual strategy, but that is done well by their partners.
  • Timing and cooldowns could be done better.
  • Drag and drop creators are not top notch in market at the moment.
David Vopelka profile photo

Alternatives Considered

250ok

After using Litmus for a few years, we enjoyed their feature set but were not pleased with price and feature changes. Email on Acid was a good choice for testing your email templates but didn't have enough features for email deliverability monitoring.Between Return Path and 250ok, we were interested in the whitelisting that Return Path offered, but could not get dedicated IP addresses required by them to move forward.
Joe Hallissey profile photo

SALESmanago

Much more features for much less price. Much better dynamic content.
David Vopelka profile photo

Return on Investment

250ok

  • Using 250ok, we were able to identify problem areas with specific email clients that we couldn't test manually (really old ones). Once solved, reactivated lapsed customers.
Joe Hallissey profile photo

SALESmanago

  • Just cart recovery boosts turnover a lot.
  • 1-1 newsletter with dynamic content is great way to deliver intelligent email marketing.
  • If you make a long term contract there is a big discount.
David Vopelka profile photo

Screenshots

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

SALESmanago

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
222 USD*

* number of contacts/per month

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