What users are saying about
3 Ratings
7 Ratings
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
No photo available

Sender.net

It is very well suited for sending newsletters. With Sender.net, an organization can build its brand. Its transactional email features also help organizations to increase revenue.
No photo available

Feature Rating Comparison

Email & Online Marketing

250ok
8.7
Sender.net
8.3
A/B testing
250ok
8.0
Sender.net
Mobile optimization
250ok
10.0
Sender.net
8.5
Email deliverability
250ok
9.7
Sender.net
9.5
List management
250ok
7.0
Sender.net
9.5
WYSIWYG email editor
250ok
Sender.net
8.0
Dynamic content
250ok
Sender.net
7.5
Ability to test dynamic content
250ok
Sender.net
7.5
Triggered drip sequences
250ok
Sender.net
7.5

Reporting & Analytics

250ok
8.6
Sender.net
8.7
Dashboards
250ok
8.7
Sender.net
9.0
Standard reports
250ok
8.7
Sender.net
8.5
Custom reports
250ok
8.5
Sender.net
8.5

Pros

250ok

  • Use of recipients' engagement data to display campaign performance instead of panel data.
  • Easy to use interface.
  • Access to spam trap network and granular reports in real time.
  • Blacklist monitoring in real time.
  • Multi-point compliance checks.
No photo available

Sender.net

  • I am highly impressed with its Automation feature. It is very useful to get more responses out of my whole campaign.
  • Its data import feature to create subscriber lists is also very advanced. It removes duplicates in my data.
  • Email deliverability is very accurate.
No photo available

Cons

250ok

  • Documentation website could use some improvement (i.e. Search on the API Guide page, videos in the User Guide).
  • Can't copy/paste certain things from the UI (i.e. IP ranges).
  • Doesn't integrate directly with some ESPs although it's easy to just use new seed lists.
No photo available

Sender.net

  • Its Drag and Drop section is quite good but still lacks some useful features.
  • Sometimes it doesn't accept login credentials. Maybe this happens because of bugs.
  • They should have categorized templates.
No photo available

Alternatives Considered

250ok

We use both 250ok and ReturnPath in the company (because we're an ESP) and both have their own pros and cons. Return Path uses panel data while 250ok uses recipients' engagement date for reporting. Both ways have pros and cons but you can't say one is better than the other. They're just different. ReturnPath also offers certification which (I have to be honest) is not as relevant anymore as there is only one way to fix deliverability issues nowadays - by following bulk sender guidelines posted by Gmail, Yahoo, AOL, Microsoft, and other ISPs. ReturnPath has a better documentation website while 250ok could use some refinement. With 250ok you can choose the tools you need and build your own package and save money. With ReturnPath - not so much. 250ok also has partners across the globe while ReturnPath mostly promotes its own services and consultants.
No photo available

Sender.net

Its deliverability makes it more effective than other email marketing tools. It gives more than satisfactory results. And that shows in my organization's sales revenue.
No photo available

Return on Investment

250ok

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
No photo available

Sender.net

  • With the help of this application I increased my subscriber base by 100% in just 3 months.
  • It helped my organization by increasing sales revenue by 45% in the 1st quarter of the financial year 2018-19.
  • It increased the traffic on our promotional websites.
No photo available

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Sender.net

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Add comparison