What users are saying about
3 Ratings
Top Rated
58 Ratings
3 Ratings
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Score 8.3 out of 101
Top Rated
58 Ratings
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Score 8.2 out of 101

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
No photo available

SendinBlue

SendinBlue is great for simple email marketing, especially for small businesses. It's very easy to get the account setup and create an email compared to other services like MailChimp. It's also very user-friendly for those who may not be technically savvy. If you have a much larger scale email list or regularly import lists from outside SendinBlue, then you may want to look elsewhere. SendinBlue is great if you stay within the system, but can cause trouble if you import email lists outside of the system.
Tim Sleeper profile photo

Feature Rating Comparison

Email & Online Marketing

250ok
8.7
SendinBlue
7.5
A/B testing
250ok
8.0
SendinBlue
6.5
Mobile optimization
250ok
10.0
SendinBlue
7.8
Email deliverability
250ok
9.7
SendinBlue
8.2
List management
250ok
7.0
SendinBlue
8.2
WYSIWYG email editor
250ok
SendinBlue
8.0
Dynamic content
250ok
SendinBlue
7.9
Ability to test dynamic content
250ok
SendinBlue
7.2
Landing pages
250ok
SendinBlue
6.0
Triggered drip sequences
250ok
SendinBlue
8.1

Reporting & Analytics

250ok
8.6
SendinBlue
7.7
Dashboards
250ok
8.7
SendinBlue
8.0
Standard reports
250ok
8.7
SendinBlue
8.3
Custom reports
250ok
8.5
SendinBlue
6.8

Pros

250ok

  • They provide a wide-ranging tool to view your email templates in many different email clients under different circumstances. We used this tool to identify specific issues we couldn't test that a small subset of users had complained about.
  • The Seedlist Optimizer Tool does the legwork for you to identify which ESPs are used the most and gives you a custom seed list for testing.
  • The Campaign Diagnostics report shows immediate feedback after sending on how your email is performing and where you can improve in the future.
Joe Hallissey profile photo

SendinBlue

  • Flexible Email Templates
  • Dedicated IP with DKIM Support
  • Campaign Analytics
  • Very Competitive Pricing
Justin Germino profile photo

Cons

250ok

  • Within the 250ok dashboard, there are a few different types of tracking and monitoring tools that aren't explained well within the product. Their uses were explained during onboarding but we continue to go back to the self-help to confirm best practices. I hope they work on more contextual help to improve this experience.
  • While the product does work if you have shared IP addresses, it took us some time after launch to filter out other's email data that get included during monitoring.
Joe Hallissey profile photo

SendinBlue

  • Lowest price tier is too expensive for light users. We have to use the credit system and thus to separate the personal and the newsletter accounts and that is inconvenient.
  • Mail automation part is a bit clunky in the UI
  • There are some weird behaviors when it comes to sorting collected emails in groups
  • Support is sub par
  • No easy access to bounced email alerts
Shachar Tal profile photo

Likelihood to Renew

250ok

No score
No answers yet
No answers on this topic

SendinBlue

SendinBlue 9.4
Based on 4 answers
Great value, ease of use, efficient, great open rates.
Christopher Crowhurst profile photo

Usability

250ok

No score
No answers yet
No answers on this topic

SendinBlue

SendinBlue 9.2
Based on 2 answers
I am a web designer and systems admin. I have not found anything with this system that was hard to use. Other systems make it hard to do simple tasks and is very limiting. SendinBlue doesn't limit you.
Kenny Williamson profile photo

Reliability and Availability

250ok

No score
No answers yet
No answers on this topic

SendinBlue

SendinBlue 9.1
Based on 1 answer
I have never had any planned outages in the time I have been using the software and have had no issues with accessing it.
Nathaniel Bradley profile photo

Performance

250ok

No score
No answers yet
No answers on this topic

SendinBlue

SendinBlue 9.1
Based on 1 answer
Everything loads very quickly, it saves as you go along so you're unlikely to loose work if your computer fails. Reports are there immediately too so you're able to act quickly on customer engagement.
Nathaniel Bradley profile photo

Support

250ok

No score
No answers yet
No answers on this topic

SendinBlue

SendinBlue 9.0
Based on 4 answers
I had contacted customer support regarding adding extra credit to my account. I was able to get a response within 24 hours from someone who knew what they were talking about.
Nathaniel Bradley profile photo

Implementation

250ok

No score
No answers yet
No answers on this topic

SendinBlue

SendinBlue 10.0
Based on 1 answer
If you follow all the steps of the setup process they give you, any one can set this up in about 1 - 2 hours.
Kenny Williamson profile photo

Alternatives Considered

250ok

After using Litmus for a few years, we enjoyed their feature set but were not pleased with price and feature changes. Email on Acid was a good choice for testing your email templates but didn't have enough features for email deliverability monitoring.Between Return Path and 250ok, we were interested in the whitelisting that Return Path offered, but could not get dedicated IP addresses required by them to move forward.
Joe Hallissey profile photo

SendinBlue

SendInBlue was considerably more economic and provided all the features we needed including excellent reporting and analytics.
Christopher Crowhurst profile photo

Scalability

250ok

No score
No answers yet
No answers on this topic

SendinBlue

SendinBlue 9.1
Based on 1 answer
They have multiple options for upgrading bigger senders or if you need more emails sent in a month.
Nathaniel Bradley profile photo

Return on Investment

250ok

  • Using 250ok, we were able to identify problem areas with specific email clients that we couldn't test manually (really old ones). Once solved, reactivated lapsed customers.
Joe Hallissey profile photo

SendinBlue

  • Better consumer awareness of what we're doing/selling.
  • Doesn't feel like a risk at $7 a month.
  • Great way to promote a bunch of different things at once.
No photo available

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

250ok Editions & Modules

Additional Pricing Details

SendinBlue

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

SendinBlue Editions & Modules

Edition
Free0.001
Micro$252
Bronze$393
Silver$664
Gold$1735
Platinum$3346
Diamond$6037
  1. 600 / Day
  2. 40,000 / Month
  3. 60,000 / Month
  4. 120,000 / Month
  5. 350,000 / Month
  6. 750,000 / Month
  7. 3 Million / Month
Additional Pricing Details
SendinBlue pricing is based on the number of email messages sent, rather than the number of contacts you keep in your account. Try SendinBlue with a free account and send up to 9,000 emails per month (300 emails per day). As your business grows, you can upgrade to a plan that meets your needs without breaking the bank! Send up to 40,000 emails per month for just $7.37 -- or send even more emails at great prices.

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