What users are saying about
3 Ratings
15 Ratings
3 Ratings
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Score 8.3 out of 101
15 Ratings
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Score 8.1 out of 101

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
No photo available

SendPulse

SendPulse is great if you want to connect with your list on a more personal basis, and making sure that your email reaches your subscriber when it is best for him/her. You can also use the SMS function (though I haven't used it yet). Let's say you have clients and want to send a message to them automatically on their birthday, SendPulse allows you to do that. It allows you to add in specific fields that are relevant to you, in order to customise your messaging as much as you want and need.
Audrey Sourroubille Arnold profile photo

Feature Rating Comparison

Email & Online Marketing

250ok
8.7
SendPulse
8.5
A/B testing
250ok
8.0
SendPulse
8.1
Mobile optimization
250ok
10.0
SendPulse
9.0
Email deliverability
250ok
9.7
SendPulse
9.2
List management
250ok
7.0
SendPulse
8.3
WYSIWYG email editor
250ok
SendPulse
9.0
Dynamic content
250ok
SendPulse
8.5
Ability to test dynamic content
250ok
SendPulse
8.0
Triggered drip sequences
250ok
SendPulse
8.0

Reporting & Analytics

250ok
8.6
SendPulse
8.8
Dashboards
250ok
8.7
SendPulse
9.0
Standard reports
250ok
8.7
SendPulse
9.0
Custom reports
250ok
8.5
SendPulse
8.3

Pros

250ok

  • Use of recipients' engagement data to display campaign performance instead of panel data.
  • Easy to use interface.
  • Access to spam trap network and granular reports in real time.
  • Blacklist monitoring in real time.
  • Multi-point compliance checks.
No photo available

SendPulse

  • Its web interface is very easy to understand and easy to figure out its controls.
  • Its email list option automatically cleans all bad emails with syntax errors.
  • SMS integration is one of the best features of this software. We can do sms promotions along with email campaigns.
No photo available

Cons

250ok

  • Documentation website could use some improvement (i.e. Search on the API Guide page, videos in the User Guide).
  • Can't copy/paste certain things from the UI (i.e. IP ranges).
  • Doesn't integrate directly with some ESPs although it's easy to just use new seed lists.
No photo available

SendPulse

  • Unavailability of email list validation. They should integrate this feature for cleaning database.
  • Less number of categories for pre-designed templates.
  • It's API functionality is very complicated. They should make it easy.
No photo available

Likelihood to Renew

250ok

No score
No answers yet
No answers on this topic

SendPulse

SendPulse 9.1
Based on 1 answer
Because I love how easy and intuitive SendPulse is.
Audrey Sourroubille Arnold profile photo

Usability

250ok

No score
No answers yet
No answers on this topic

SendPulse

SendPulse 8.2
Based on 1 answer
I find that overall SendPulse is very intuitive to use and the support is there to help you out in case you don't find how to do what you wish to do. The drag and drop functionalities make it easy to create the newsletters you want. Every field is explained and small tutorials are included to show you how to create a new template, newsletter, etc. which makes it very easy to use.
Audrey Sourroubille Arnold profile photo

Support

250ok

No score
No answers yet
No answers on this topic

SendPulse

SendPulse 9.1
Based on 1 answer
Every time I contacted the support team with a question or a problem, they were very fast in replying and helping me out solve it. Usually latest within 10 minutes I would receive a first answer, and the problem would get solved on the same day.
Audrey Sourroubille Arnold profile photo

Implementation

250ok

No score
No answers yet
No answers on this topic

SendPulse

SendPulse 8.2
Based on 1 answer
When implementing SendPulse, it is a good idea to have a transition phase where you still use both systems, in case anything goes wrong.
Audrey Sourroubille Arnold profile photo

Alternatives Considered

250ok

We use both 250ok and ReturnPath in the company (because we're an ESP) and both have their own pros and cons. Return Path uses panel data while 250ok uses recipients' engagement date for reporting. Both ways have pros and cons but you can't say one is better than the other. They're just different. ReturnPath also offers certification which (I have to be honest) is not as relevant anymore as there is only one way to fix deliverability issues nowadays - by following bulk sender guidelines posted by Gmail, Yahoo, AOL, Microsoft, and other ISPs. ReturnPath has a better documentation website while 250ok could use some refinement. With 250ok you can choose the tools you need and build your own package and save money. With ReturnPath - not so much. 250ok also has partners across the globe while ReturnPath mostly promotes its own services and consultants.
No photo available

SendPulse

Sendpulse is a lot cheaper and has unique features like resend capabilities as well as AI options that others just don't offer. For our company, we need to get the best return on our time and money and with sendpulse's pricing and features we do.
Lana A. Dubinskiy profile photo

Return on Investment

250ok

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
No photo available

SendPulse

  • We have seen our retention increase and RPU has gone us since investing in email marketing using sendpulse.
Lana A. Dubinskiy profile photo

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

SendPulse

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

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