What users are saying about
5 Ratings
8 Ratings
5 Ratings
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Score 7.2 out of 100
8 Ratings
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Score 9.1 out of 100

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
Anonymous | TrustRadius Reviewer

SparkPost

SparkPost is great for automated sending of transactional emails. It appears to be designed for developers—it does not allow the creation and sending of emails from within the SparkPost user interface. If you're building a software system that needs to send emails, SparkPost is a great choice, but it is not a CRM.
Witt Sparks | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

250ok
8.2
SparkPost
8.1
A/B testing
250ok
8.0
SparkPost
8.0
Mobile optimization
250ok
10.0
SparkPost
7.0
Email deliverability
250ok
8.9
SparkPost
9.8
List management
250ok
5.9
SparkPost
8.8
WYSIWYG email editor
250ok
SparkPost
7.4
Dynamic content
250ok
SparkPost
7.9
Ability to test dynamic content
250ok
SparkPost
6.7
Landing pages
250ok
SparkPost
7.0
Triggered drip sequences
250ok
SparkPost
10.0

Reporting & Analytics

250ok
7.0
SparkPost
7.6
Dashboards
250ok
7.6
SparkPost
8.9
Standard reports
250ok
7.1
SparkPost
9.5
Custom reports
250ok
6.3
SparkPost
4.4

Pros

250ok

  • They provide a wide-ranging tool to view your email templates in many different email clients under different circumstances. We used this tool to identify specific issues we couldn't test that a small subset of users had complained about.
  • The Seedlist Optimizer Tool does the legwork for you to identify which ESPs are used the most and gives you a custom seed list for testing.
  • The Campaign Diagnostics report shows immediate feedback after sending on how your email is performing and where you can improve in the future.
Joe Hallissey | TrustRadius Reviewer

SparkPost

  • When you don't want to spent time writing your own code to send emails from your apps
  • When you're looking for a product which provides all that you need regarding email features to make it part of your software
  • When you want to use a product which includes templates that can be re-used instead of writing your own and all the required effort to do that
Rene Enriquez | TrustRadius Reviewer

Cons

250ok

  • Does not specifically identify which email addresses are spam traps
  • This is software as a service, so it's not managed and you need to have team members who can make adjustments to your email program
  • Would be nice if 250ok had a direct relationship with ISPs and could reach out on your behalf
Kevin Scally | TrustRadius Reviewer

SparkPost

  • Manual replaying of events
  • N/A
Samir Shamma | TrustRadius Reviewer

Alternatives Considered

250ok

It’s cheaper than its competitors and it has dmarc tracking.
Anonymous | TrustRadius Reviewer

SparkPost

ExactTarget, Marketo CRM. These are completely different types of systems, but their email element is similar.
Anonymous | TrustRadius Reviewer

Return on Investment

250ok

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
Anonymous | TrustRadius Reviewer

SparkPost

  • As a small business, we appreciate the inexpensive plans that SparkPost offers.
  • SparkPost allows us to fulfill our email needs at low cost.
Witt Sparks | TrustRadius Reviewer

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

SparkPost

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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