What users are saying about
3 Ratings
7 Ratings
3 Ratings
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Score 8.3 out of 101
7 Ratings
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Score 8.5 out of 101

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
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SparkPost

SparkPost is great for automated sending of transactional emails. It appears to be designed for developers—it does not allow the creation and sending of emails from within the SparkPost user interface. If you're building a software system that needs to send emails, SparkPost is a great choice, but it is not a CRM.
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Feature Rating Comparison

Email & Online Marketing

250ok
8.7
SparkPost
8.0
A/B testing
250ok
8.0
SparkPost
8.0
Mobile optimization
250ok
10.0
SparkPost
7.0
Email deliverability
250ok
9.7
SparkPost
9.6
List management
250ok
7.0
SparkPost
8.5
WYSIWYG email editor
250ok
SparkPost
7.5
Dynamic content
250ok
SparkPost
7.8
Ability to test dynamic content
250ok
SparkPost
6.7
Landing pages
250ok
SparkPost
7.0
Triggered drip sequences
250ok
SparkPost
10.0

Reporting & Analytics

250ok
8.6
SparkPost
7.3
Dashboards
250ok
8.7
SparkPost
8.8
Standard reports
250ok
8.7
SparkPost
8.7
Custom reports
250ok
8.5
SparkPost
4.5

Pros

250ok

  • They provide a wide-ranging tool to view your email templates in many different email clients under different circumstances. We used this tool to identify specific issues we couldn't test that a small subset of users had complained about.
  • The Seedlist Optimizer Tool does the legwork for you to identify which ESPs are used the most and gives you a custom seed list for testing.
  • The Campaign Diagnostics report shows immediate feedback after sending on how your email is performing and where you can improve in the future.
Joe Hallissey profile photo

SparkPost

  • When you don't want to spent time writing your own code to send emails from your apps
  • When you're looking for a product which provides all that you need regarding email features to make it part of your software
  • When you want to use a product which includes templates that can be re-used instead of writing your own and all the required effort to do that
Rene Enriquez profile photo

Cons

250ok

  • Within the 250ok dashboard, there are a few different types of tracking and monitoring tools that aren't explained well within the product. Their uses were explained during onboarding but we continue to go back to the self-help to confirm best practices. I hope they work on more contextual help to improve this experience.
  • While the product does work if you have shared IP addresses, it took us some time after launch to filter out other's email data that get included during monitoring.
Joe Hallissey profile photo

SparkPost

  • Manual replaying of events
  • N/A
Samir Shamma profile photo

Alternatives Considered

250ok

After using Litmus for a few years, we enjoyed their feature set but were not pleased with price and feature changes. Email on Acid was a good choice for testing your email templates but didn't have enough features for email deliverability monitoring.Between Return Path and 250ok, we were interested in the whitelisting that Return Path offered, but could not get dedicated IP addresses required by them to move forward.
Joe Hallissey profile photo

SparkPost

The free version provided by SparkPost is awesome and it lets you use the product and then decide if it fits or not for you, this version doesn't include any trial period which helps to evaluate the product and later make the decision of buying or not.
Rene Enriquez profile photo

Return on Investment

250ok

  • Using 250ok, we were able to identify problem areas with specific email clients that we couldn't test manually (really old ones). Once solved, reactivated lapsed customers.
Joe Hallissey profile photo

SparkPost

  • It has helped us with our IP health and making sure that we avoid spam traps
  • Very high deliverability and automatic retrying once they have the event
Samir Shamma profile photo

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

SparkPost

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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