What users are saying about
5 Ratings
1 Ratings
5 Ratings
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Score 7.2 out of 100
1 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 10 out of 100

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
Anonymous | TrustRadius Reviewer

Upland PostUp

For what we are using the service for, it accomplishes everything that we need. We use it across a couple departments and it is very easy to keep track of everything scheduled so there is no confusion. We started using it at the beginning of the year and it's become very simple to navigate, which is great. That makes it much easier for me to train people how to use it.
Halle Kirsh | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

250ok
8.2
Upland PostUp
9.3
A/B testing
250ok
8.0
Upland PostUp
Mobile optimization
250ok
10.0
Upland PostUp
Email deliverability
250ok
8.9
Upland PostUp
9.0
List management
250ok
5.9
Upland PostUp
9.0
WYSIWYG email editor
250ok
Upland PostUp
10.0

Reporting & Analytics

250ok
7.0
Upland PostUp
10.0
Dashboards
250ok
7.6
Upland PostUp
10.0
Standard reports
250ok
7.1
Upland PostUp
10.0
Custom reports
250ok
6.3
Upland PostUp
10.0

Pros

250ok

  • They provide a wide-ranging tool to view your email templates in many different email clients under different circumstances. We used this tool to identify specific issues we couldn't test that a small subset of users had complained about.
  • The Seedlist Optimizer Tool does the legwork for you to identify which ESPs are used the most and gives you a custom seed list for testing.
  • The Campaign Diagnostics report shows immediate feedback after sending on how your email is performing and where you can improve in the future.
Joe Hallissey | TrustRadius Reviewer

Upland PostUp

  • It is set up in a way that is very easy to learn how to use.
  • The features cover everything I can even imagine for what I am using it for.
  • Their help desk is very responsive.
Halle Kirsh | TrustRadius Reviewer

Cons

250ok

  • Does not specifically identify which email addresses are spam traps
  • This is software as a service, so it's not managed and you need to have team members who can make adjustments to your email program
  • Would be nice if 250ok had a direct relationship with ISPs and could reach out on your behalf
Kevin Scally | TrustRadius Reviewer

Upland PostUp

  • There was a recent update they did that was sort of hard to get adjusted to, things weren't in the same spot as normal and it was sort of difficult learning where things were located now.
  • It only shows you 7 mailings at a time by default, it would be nice to be able to change the default setting to whatever is preferred.
  • In the "server" I wish there was a way to filter by department, not just by users.
Halle Kirsh | TrustRadius Reviewer

Alternatives Considered

250ok

It’s cheaper than its competitors and it has dmarc tracking.
Anonymous | TrustRadius Reviewer

Upland PostUp

No answers on this topic

Return on Investment

250ok

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
Anonymous | TrustRadius Reviewer

Upland PostUp

  • It makes scheduling emails very easy.
  • It was very easy to learn how to use/get adjusted to.
  • We are able to keep track of scheduled mailings across all departments which is very convenient.
Halle Kirsh | TrustRadius Reviewer

Screenshots

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Upland PostUp

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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