What users are saying about
3 Ratings
5 Ratings
3 Ratings
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Score 8.3 out of 101
5 Ratings
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Score 9 out of 101

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
No photo available

Vbout

To Automate your social media presence by bulk scheduling content.Create multiple drip email marketing campaigns to support different marketing promotion initiatives.Visualize your marketing funnel.Learn what is your best referral traffic source per each initiative (for example, I learned that Quora was bringing us highly qualified leads).Create lead scores and start qualifying your prospects.Create multiple landing pages to promote your product to different audiences.
Ksenia Newton profile photo

Feature Rating Comparison

Email & Online Marketing

250ok
8.7
Vbout
9.0
A/B testing
250ok
8.0
Vbout
9.5
Mobile optimization
250ok
10.0
Vbout
5.9
Email deliverability
250ok
9.7
Vbout
9.5
List management
250ok
7.0
Vbout
9.0
WYSIWYG email editor
250ok
Vbout
8.5
Dynamic content
250ok
Vbout
10.0
Ability to test dynamic content
250ok
Vbout
10.0
Landing pages
250ok
Vbout
10.0
Triggered drip sequences
250ok
Vbout
8.5

Reporting & Analytics

250ok
8.6
Vbout
9.5
Dashboards
250ok
8.7
Vbout
10.0
Standard reports
250ok
8.7
Vbout
9.0
Custom reports
250ok
8.5
Vbout
9.5

Lead Management

250ok
Vbout
8.4
Lead nurturing
250ok
Vbout
9.5
Lead scoring and grading
250ok
Vbout
8.0
Data quality management
250ok
Vbout
7.0
Automated sales alerts and tasks
250ok
Vbout
9.0

Campaign Management

250ok
Vbout
10.0
Calendaring
250ok
Vbout
10.0

Social Media Marketing

250ok
Vbout
9.7
Social sharing and campaigns
250ok
Vbout
9.5
Social profile integration
250ok
Vbout
10.0

Platform & Infrastructure

250ok
Vbout
8.7
API
250ok
Vbout
8.5
Customizability
250ok
Vbout
9.0
Integration with Salesforce.com
250ok
Vbout
8.5

Pros

250ok

  • Use of recipients' engagement data to display campaign performance instead of panel data.
  • Easy to use interface.
  • Access to spam trap network and granular reports in real time.
  • Blacklist monitoring in real time.
  • Multi-point compliance checks.
No photo available

Vbout

  • Drap & Drop interface. It couldn't be easier to use.
  • Create drip email marketing campaigns.
  • Visualize customer journeys.
  • Create landing pages using the existing templates.
Ksenia Newton profile photo

Cons

250ok

  • Documentation website could use some improvement (i.e. Search on the API Guide page, videos in the User Guide).
  • Can't copy/paste certain things from the UI (i.e. IP ranges).
  • Doesn't integrate directly with some ESPs although it's easy to just use new seed lists.
No photo available

Vbout

  • Lead generation form styling for users with a limited knowledge of Java.
Ksenia Newton profile photo

Likelihood to Renew

250ok

No score
No answers yet
No answers on this topic

Vbout

Vbout 10.0
Based on 1 answer
The better relation quality / features / pricing in the market
Salvador Arauzo profile photo

Alternatives Considered

250ok

We use both 250ok and ReturnPath in the company (because we're an ESP) and both have their own pros and cons. Return Path uses panel data while 250ok uses recipients' engagement date for reporting. Both ways have pros and cons but you can't say one is better than the other. They're just different. ReturnPath also offers certification which (I have to be honest) is not as relevant anymore as there is only one way to fix deliverability issues nowadays - by following bulk sender guidelines posted by Gmail, Yahoo, AOL, Microsoft, and other ISPs. ReturnPath has a better documentation website while 250ok could use some refinement. With 250ok you can choose the tools you need and build your own package and save money. With ReturnPath - not so much. 250ok also has partners across the globe while ReturnPath mostly promotes its own services and consultants.
No photo available

Vbout

It's VERY easy to use - drag & drop interface, not bulky.Excellent live chat & a phone customer support! Much cheaper than its competitors.Multifunctional (and has more functions and applications within than Marketo)Lots of templates ready to use.Very straightforward with tips popping up when needed. Creating drip campaigns has never been easier.Social media bulk upload (very useful!)
Ksenia Newton profile photo

Return on Investment

250ok

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
No photo available

Vbout

  • The platform has saved us a lot of money
  • It's highly functional and allows us to do a lot more than Marketo
  • It's easy to manage, and it saves us a lot of time on a regular basis.
Ksenia Newton profile photo

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Vbout

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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