What users are saying about
3 Ratings
3 Ratings
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Score 8.3 out of 101
59 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8 out of 101

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
No photo available

Vertical Response

It's great for blasting out emergency emails such as service issues, weather conditions, or anything else that needs to be relayed to customers quickly. We've used it in instances where our service may or has been affected by snow storms, when phone lines weren't working, for articles to inform customers on current events, etc.
No photo available

Feature Rating Comparison

Email & Online Marketing

250ok
8.7
Vertical Response
9.2
A/B testing
250ok
8.0
Vertical Response
8.5
Mobile optimization
250ok
10.0
Vertical Response
10.0
Email deliverability
250ok
9.7
Vertical Response
9.5
List management
250ok
7.0
Vertical Response
9.5
WYSIWYG email editor
250ok
Vertical Response
9.5
Dynamic content
250ok
Vertical Response
9.5
Ability to test dynamic content
250ok
Vertical Response
9.5
Landing pages
250ok
Vertical Response
8.0
Triggered drip sequences
250ok
Vertical Response
9.0

Reporting & Analytics

250ok
8.6
Vertical Response
9.8
Dashboards
250ok
8.7
Vertical Response
9.5
Standard reports
250ok
8.7
Vertical Response
10.0
Custom reports
250ok
8.5
Vertical Response
10.0

Pros

250ok

  • Use of recipients' engagement data to display campaign performance instead of panel data.
  • Easy to use interface.
  • Access to spam trap network and granular reports in real time.
  • Blacklist monitoring in real time.
  • Multi-point compliance checks.
No photo available

Vertical Response

  • The tools that they provide you with for building out emails are particularly easy to use. I love the drag and drop ability that gives anyone the opportunity to build professional looking emails without any extensive experience.
  • With the majority of people checking emails on mobile, it is necessary to have highly responsive designs and this tool does all the work for you, no developer is needed and that is a MAJOR plus.
Nichole Fabbro profile photo

Cons

250ok

  • Within the 250ok dashboard, there are a few different types of tracking and monitoring tools that aren't explained well within the product. Their uses were explained during onboarding but we continue to go back to the self-help to confirm best practices. I hope they work on more contextual help to improve this experience.
  • While the product does work if you have shared IP addresses, it took us some time after launch to filter out other's email data that get included during monitoring.
Joe Hallissey profile photo

Vertical Response

  • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
  • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
Kerry Flory profile photo

Likelihood to Renew

250ok

No score
No answers yet
No answers on this topic

Vertical Response

Vertical Response 8.6
Based on 20 answers
The affordability of the product, as well as the options to interface with social media and to conduct reporting are all major reasons for keeping our subscription.
Kerry Flory profile photo

Usability

250ok

No score
No answers yet
No answers on this topic

Vertical Response

Vertical Response 9.0
Based on 5 answers
It is refined. Everything works easily.
Eric Needle profile photo

Reliability and Availability

250ok

No score
No answers yet
No answers on this topic

Vertical Response

Vertical Response 10.0
Based on 1 answer
Never had an issue with uptime
Michael Wilson profile photo

Performance

250ok

No score
No answers yet
No answers on this topic

Vertical Response

Vertical Response 10.0
Based on 1 answer
Michael Wilson profile photo

Support

250ok

No score
No answers yet
No answers on this topic

Vertical Response

Vertical Response 8.0
Based on 4 answers
A couple of times I've had to wait on hold for 10 minutes. Otherwise it's been good. The support reps have been knowledgeable.
Michael Wilson profile photo

Online Training

250ok

No score
No answers yet
No answers on this topic

Vertical Response

Vertical Response 9.0
Based on 1 answer
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
No photo available

Implementation

250ok

No score
No answers yet
No answers on this topic

Vertical Response

Vertical Response 10.0
Based on 4 answers
Click a few buttons in salesforce & it's in place.
Michael Wilson profile photo

Alternatives Considered

250ok

After using Litmus for a few years, we enjoyed their feature set but were not pleased with price and feature changes. Email on Acid was a good choice for testing your email templates but didn't have enough features for email deliverability monitoring.Between Return Path and 250ok, we were interested in the whitelisting that Return Path offered, but could not get dedicated IP addresses required by them to move forward.
Joe Hallissey profile photo

Vertical Response

Constant Contact, MailChimp. Vertical Response covered our basic needs - contacts management, newsletter and marketing email activity analysis, templates/wizards, etc. and was free for non-profits up to 10,000 contacts/month.
No photo available

Return on Investment

250ok

  • Using 250ok, we were able to identify problem areas with specific email clients that we couldn't test manually (really old ones). Once solved, reactivated lapsed customers.
Joe Hallissey profile photo

Vertical Response

  • We are not a huge agency, so e-mail management is fairly new to us. We've been able to target specific donors, clients, funders, volunteers, by using Vertical Response's multiple and easy-to-use list system. While this may be common across many e-mail management systems, it doesn't take us multiple clicks to get to a list to manage it.
  • We have been able to make some assumptions based on the reporting features about what people have clicked on and jumped to our site from, and have also been able to see what time of day is best to send mailings and which mailings (longer/shorter) are more thoroughly read.
Kerry Flory profile photo

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Vertical Response

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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