What users are saying about
5 Ratings
5 Ratings
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Score 7.2 out of 100
61 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
Anonymous | TrustRadius Reviewer

Vertical Response

Vertical Response is a great tool for reaching out to customers en masse. The only time I don't use Vertical Response is when I am contacting one or two customers at a time. Otherwise, I almost exclusively use Vertical Response due to that fact I can track the efficacy of our marketing efforts
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

250ok
8.2
Vertical Response
9.0
A/B testing
250ok
8.0
Vertical Response
8.4
Mobile optimization
250ok
10.0
Vertical Response
7.8
Email deliverability
250ok
8.9
Vertical Response
9.8
List management
250ok
5.9
Vertical Response
9.8
WYSIWYG email editor
250ok
Vertical Response
8.9
Dynamic content
250ok
Vertical Response
9.6
Ability to test dynamic content
250ok
Vertical Response
9.6
Landing pages
250ok
Vertical Response
8.2
Triggered drip sequences
250ok
Vertical Response
9.0

Reporting & Analytics

250ok
7.0
Vertical Response
9.5
Dashboards
250ok
7.6
Vertical Response
8.9
Standard reports
250ok
7.1
Vertical Response
9.6
Custom reports
250ok
6.3
Vertical Response
10.0

Pros

250ok

  • They provide a wide-ranging tool to view your email templates in many different email clients under different circumstances. We used this tool to identify specific issues we couldn't test that a small subset of users had complained about.
  • The Seedlist Optimizer Tool does the legwork for you to identify which ESPs are used the most and gives you a custom seed list for testing.
  • The Campaign Diagnostics report shows immediate feedback after sending on how your email is performing and where you can improve in the future.
Joe Hallissey | TrustRadius Reviewer

Vertical Response

  • The tools that they provide you with for building out emails are particularly easy to use. I love the drag and drop ability that gives anyone the opportunity to build professional looking emails without any extensive experience.
  • With the majority of people checking emails on mobile, it is necessary to have highly responsive designs and this tool does all the work for you, no developer is needed and that is a MAJOR plus.
Nichole Fabbro | TrustRadius Reviewer

Cons

250ok

  • Does not specifically identify which email addresses are spam traps
  • This is software as a service, so it's not managed and you need to have team members who can make adjustments to your email program
  • Would be nice if 250ok had a direct relationship with ISPs and could reach out on your behalf
Kevin Scally | TrustRadius Reviewer

Vertical Response

  • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
  • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
Kerry Flory | TrustRadius Reviewer

Likelihood to Renew

250ok

No score
No answers yet
No answers on this topic

Vertical Response

Vertical Response 8.6
Based on 20 answers
Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
Richard Wagner | TrustRadius Reviewer

Usability

250ok

No score
No answers yet
No answers on this topic

Vertical Response

Vertical Response 9.0
Based on 5 answers
I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
Anonymous | TrustRadius Reviewer

Reliability and Availability

250ok

No score
No answers yet
No answers on this topic

Vertical Response

Vertical Response 10.0
Based on 1 answer
Never had an issue with uptime
Michael Wilson | TrustRadius Reviewer

Performance

250ok

No score
No answers yet
No answers on this topic

Vertical Response

Vertical Response 10.0
Based on 1 answer
Michael Wilson | TrustRadius Reviewer

Support Rating

250ok

No score
No answers yet
No answers on this topic

Vertical Response

Vertical Response 8.0
Based on 4 answers
At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
Anonymous | TrustRadius Reviewer

Online Training

250ok

No score
No answers yet
No answers on this topic

Vertical Response

Vertical Response 9.0
Based on 1 answer
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
Anonymous | TrustRadius Reviewer

Implementation Rating

250ok

No score
No answers yet
No answers on this topic

Vertical Response

Vertical Response 10.0
Based on 4 answers
Salesforce integration never worked right. We had to abandon.
Anonymous | TrustRadius Reviewer

Alternatives Considered

250ok

It’s cheaper than its competitors and it has dmarc tracking.
Anonymous | TrustRadius Reviewer

Vertical Response

In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
Genie Forkner | TrustRadius Reviewer

Return on Investment

250ok

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
Anonymous | TrustRadius Reviewer

Vertical Response

  • We were able to blast out promotions our company was having to customers which created an increase in business.
  • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
  • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
Anonymous | TrustRadius Reviewer

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Vertical Response

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

250ok
7.6
Vertical Response
8.9

Likelihood to Renew

250ok
Vertical Response
8.6

Usability

250ok
Vertical Response
9.0

Reliability and Availability

250ok
Vertical Response
10.0

Performance

250ok
Vertical Response
10.0

Support Rating

250ok
Vertical Response
8.0

Online Training

250ok
Vertical Response
9.0

Implementation Rating

250ok
Vertical Response
10.0

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