What users are saying about
3 Ratings
8 Ratings
3 Ratings
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Score 8.3 out of 101
8 Ratings
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Score 9 out of 101

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
No photo available

WiseStamp

Overall it's a good product. We tried the paid version, but the support was horrible. We defaulted back to the free version and it does everything we need. They say you need to pay to use the Mac version, but all you need to do is copy and paste to the signature file. Same for iOS.
Dave Greenbaum profile photo

Feature Rating Comparison

Email & Online Marketing

250ok
8.7
WiseStamp
5.9
A/B testing
250ok
8.0
WiseStamp
Mobile optimization
250ok
10.0
WiseStamp
10.0
Email deliverability
250ok
9.7
WiseStamp
9.4
List management
250ok
7.0
WiseStamp
WYSIWYG email editor
250ok
WiseStamp
6.0
Dynamic content
250ok
WiseStamp
2.0
Ability to test dynamic content
250ok
WiseStamp
2.0

Reporting & Analytics

250ok
8.6
WiseStamp
Dashboards
250ok
8.7
WiseStamp
Standard reports
250ok
8.7
WiseStamp
Custom reports
250ok
8.5
WiseStamp

Pros

250ok

  • Use of recipients' engagement data to display campaign performance instead of panel data.
  • Easy to use interface.
  • Access to spam trap network and granular reports in real time.
  • Blacklist monitoring in real time.
  • Multi-point compliance checks.
No photo available

WiseStamp

  • Brand our company
  • Provide our full contact and connection information
  • Use team photos to create a personal touch
Dave Greenbaum profile photo

Cons

250ok

  • Documentation website could use some improvement (i.e. Search on the API Guide page, videos in the User Guide).
  • Can't copy/paste certain things from the UI (i.e. IP ranges).
  • Doesn't integrate directly with some ESPs although it's easy to just use new seed lists.
No photo available

WiseStamp

  • Native functionality on Mac, iOS and Gmail outside of Chrome
  • Terrible support
  • Limited choices in templates and configuration
Dave Greenbaum profile photo

Usability

250ok

No score
No answers yet
No answers on this topic

WiseStamp

WiseStamp 10.0
Based on 1 answer
WiseStamp is very user-friendly. I am able to add our employees and update their information quickly
Stella Gillham profile photo

Alternatives Considered

250ok

We use both 250ok and ReturnPath in the company (because we're an ESP) and both have their own pros and cons. Return Path uses panel data while 250ok uses recipients' engagement date for reporting. Both ways have pros and cons but you can't say one is better than the other. They're just different. ReturnPath also offers certification which (I have to be honest) is not as relevant anymore as there is only one way to fix deliverability issues nowadays - by following bulk sender guidelines posted by Gmail, Yahoo, AOL, Microsoft, and other ISPs. ReturnPath has a better documentation website while 250ok could use some refinement. With 250ok you can choose the tools you need and build your own package and save money. With ReturnPath - not so much. 250ok also has partners across the globe while ReturnPath mostly promotes its own services and consultants.
No photo available

WiseStamp

WiseStamp is the only company that we researched for us and our needs. We were referred by a very reputable client who also handles our website. We found the ease of use to be well worth the investment cost
Stella Gillham profile photo

Return on Investment

250ok

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
No photo available

WiseStamp

  • Clients have complimented us on the signature line and asked us the source
  • It only took a few minutes to configure once we got over some hurdles
  • We're using it everywhere we communicate with clients
Dave Greenbaum profile photo

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

WiseStamp

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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