What users are saying about
5 Ratings
58 Ratings
5 Ratings
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Score 7.2 out of 100
58 Ratings
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Score 7 out of 100

Likelihood to Recommend

250ok

250ok is a great tool for companies that have recently switched ESPs to monitor inbox placement or for companies that historically have been having email deliverability issues and would like to learn about the root cause and improve. Unlike ReturnPath, 250ok doesn't offer certification, but honestly, you don't need certification if you follow the Gmail/Microsoft/AOL/Yahoo bulk sender guidelines. I haven't seen a company which significantly improved their results with that certification and I've been working for one major ESP for 7 years. 250ok is a good diagnostic/monitoring tool but it is not a panacea for those who continue to violate sender guidelines due to poor list/content management.
Anonymous | TrustRadius Reviewer

Zoho Campaigns

It is very well suited to get the traffic on our social media platforms and our website. It is very helpful in interacting with subscribers on those social media platforms. It establishes client engagement. I didn't find it well suited in transnational emails. It did not give satisfactory results.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

250ok
8.2
Zoho Campaigns
6.2
A/B testing
250ok
8.0
Zoho Campaigns
6.6
Mobile optimization
250ok
10.0
Zoho Campaigns
6.0
Email deliverability
250ok
8.9
Zoho Campaigns
5.9
List management
250ok
5.9
Zoho Campaigns
5.4
WYSIWYG email editor
250ok
Zoho Campaigns
6.6
Dynamic content
250ok
Zoho Campaigns
7.4
Ability to test dynamic content
250ok
Zoho Campaigns
6.0
Landing pages
250ok
Zoho Campaigns
7.0
Triggered drip sequences
250ok
Zoho Campaigns
5.0

Reporting & Analytics

250ok
7.0
Zoho Campaigns
5.7
Dashboards
250ok
7.6
Zoho Campaigns
6.2
Standard reports
250ok
7.1
Zoho Campaigns
5.7
Custom reports
250ok
6.3
Zoho Campaigns
5.2

Pros

250ok

  • They provide a wide-ranging tool to view your email templates in many different email clients under different circumstances. We used this tool to identify specific issues we couldn't test that a small subset of users had complained about.
  • The Seedlist Optimizer Tool does the legwork for you to identify which ESPs are used the most and gives you a custom seed list for testing.
  • The Campaign Diagnostics report shows immediate feedback after sending on how your email is performing and where you can improve in the future.
Joe Hallissey | TrustRadius Reviewer

Zoho Campaigns

  • I use it because it is a "free" program that "comes with" our CRM tool. I don't find this to be a useful tool at all. It is a major pain to use and I don't recommend it to anyone who does "real" email marketing. I've been doing email marketing for 18 years and I have never used a worse program than this one. Seriously - take my advice and use MailChimp. The marketing automation that Zoho claims this feature has, is awful. After using it for almost two years, I dread every time I have to create a new email.
Jason Ensign | TrustRadius Reviewer

Cons

250ok

  • Does not specifically identify which email addresses are spam traps
  • This is software as a service, so it's not managed and you need to have team members who can make adjustments to your email program
  • Would be nice if 250ok had a direct relationship with ISPs and could reach out on your behalf
Kevin Scally | TrustRadius Reviewer

Zoho Campaigns

  • The social campaigns section we have not used much, probably because it only works with Twitter and Facebook, and we are more active on Google+ and LinkedIn.
  • The templates are nice, but I have seen other services with better pre-built templates.
  • To segment lists can be a bit hard to configure initially, however exporting lists from our CRM is simple.
Jon Porreca | TrustRadius Reviewer

Likelihood to Renew

250ok

No score
No answers yet
No answers on this topic

Zoho Campaigns

Zoho Campaigns 10.0
Based on 1 answer
Because I am a single user organization and the subscription is free for up to 3 users.
Stacy Venditto | TrustRadius Reviewer

Alternatives Considered

250ok

It’s cheaper than its competitors and it has dmarc tracking.
Anonymous | TrustRadius Reviewer

Zoho Campaigns

Zoho Campaigns is a clumsy attempt to further bring your customer management under the Zoho umbrella. Contact management and CRM integration need a lot of work. Master style definitions, custom templates, and deliverability statistics would be good improvements. On the other hand, we got it for free with CRM Plus and I'm the only one using the tool, so I can work around these issues and make it work to cancel Mailchimp.
Vincent Frisina | TrustRadius Reviewer

Return on Investment

250ok

  • Easy real-time inbox placement and deliverability monitoring for IPs and domains.
  • Proactive problem resolution to avoid potential issues.
  • Great addition to other deliverability tools to get the full picture on performance.
  • Easy to partner with and to get trained.
Anonymous | TrustRadius Reviewer

Zoho Campaigns

  • For us, it ended up having a major negative impact. We lost dozens of customers because of their inability to receive our emails.
  • We ended up not being able to send a single email that landed in a customers inbox for over six months.
  • We lost a lot of money on paying for campaigns.
  • We lost close to $10,000 of our own team's internal time trying to make Zoho Campaigns work and it never did due to their terrible server reputation. Stay away!
Chris Lesner | TrustRadius Reviewer

Screenshots

Pricing Details

250ok

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Zoho Campaigns

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

250ok
7.6
Zoho Campaigns
5.7

Likelihood to Renew

250ok
Zoho Campaigns
10.0

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