What users are saying about
12 Ratings
124 Ratings
12 Ratings
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Score 9.8 out of 100
124 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Jessica Bwire | TrustRadius Reviewer

Bronto

If you're a mid-size to larger business and rely on regular email engagement from customers, then Bronto Marketing Platform could be a potentially great partner if not game-changer for how you've been doing email campaign management previously. Their automation tools and development interface is amicable. The amount of data that's collected and available from engagement with subscribers through their tools can be overwhelming. Still, if you enjoy digging into every kernel of possible user activity information, you'll love it.
Jason Bean | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

360 Campaigner
9.6
Bronto
7.7
WYSIWYG email editor
360 Campaigner
10.0
Bronto
7.4
Dynamic content
360 Campaigner
9.0
Bronto
7.0
Ability to test dynamic content
360 Campaigner
10.0
Bronto
6.9
Landing pages
360 Campaigner
10.0
Bronto
5.0
A/B testing
360 Campaigner
9.0
Bronto
8.9
Mobile optimization
360 Campaigner
10.0
Bronto
8.2
Email deliverability reporting
360 Campaigner
9.0
Bronto
9.3
List management
360 Campaigner
9.0
Bronto
7.9
Triggered drip sequences
360 Campaigner
10.0
Bronto
8.5

Lead Management

360 Campaigner
9.8
Bronto
Lead nurturing
360 Campaigner
10.0
Bronto
Lead scoring and grading
360 Campaigner
10.0
Bronto
Data quality management
360 Campaigner
10.0
Bronto
Automated sales alerts and tasks
360 Campaigner
9.0
Bronto

Campaign Management

360 Campaigner
9.5
Bronto
Calendaring
360 Campaigner
9.0
Bronto
Event/webinar marketing
360 Campaigner
10.0
Bronto

Social Media Marketing

360 Campaigner
10.0
Bronto
Social sharing and campaigns
360 Campaigner
10.0
Bronto
Social profile integration
360 Campaigner
10.0
Bronto

Reporting & Analytics

360 Campaigner
9.3
Bronto
7.8
Dashboards
360 Campaigner
9.0
Bronto
8.2
Standard reports
360 Campaigner
10.0
Bronto
8.1
Custom reports
360 Campaigner
9.0
Bronto
7.2

Platform & Infrastructure

360 Campaigner
9.3
Bronto
API
360 Campaigner
9.0
Bronto
Role-based workflow & approvals
360 Campaigner
9.0
Bronto
Customizability
360 Campaigner
10.0
Bronto
Integration with Salesforce.com
360 Campaigner
9.0
Bronto
Integration with Microsoft Dynamics CRM
360 Campaigner
9.0
Bronto
Integration with SugarCRM
360 Campaigner
10.0
Bronto

Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Jessica Bwire | TrustRadius Reviewer

Bronto

  • It's easy to work with – it has seamless integration across all platforms, which helps when you're working with big clientele.
  • It's logically organized, which can't be said of all ESP's.
  • It has the LIVE CHAT support. A lot of email marketing clients simply don't have that. It's the little things!
Anonymous | TrustRadius Reviewer

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Jessica Bwire | TrustRadius Reviewer

Bronto

  • Segmenting- although there's a lot that can be done with segmenting audiences, there's a bit of a learning curve when it comes to setting up segments. Wish it was more intuitive.
  • Workflows- setting up automation workflows requires some practice and I've needed to consult a Bronto support person each time I set up a new workflow.
  • Bronto Pop-up manager- we use this feature, not sure how common it is among Bronto clients, but there is overall some improvement needed with this tool. There is limited capability to update the look and feel of the pop-up manager, and we've run into some conflicts with other pop-ups on our website interfering with the Bronto pop-up.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

360 Campaigner

No score
No answers yet
No answers on this topic

Bronto

Bronto 8.0
Based on 5 answers
Never really had any issues that caused out-of-the-ordinary frustration levels. Of course, you'll have days where the learning curve of using a tool gets challenging. Still, I don't remember ever really coming across an obstacle or roadblock while using the tool because of a feature or function it just couldn't do successfully or at all. Customer support was always available as needed, and it was generally easy to find answers to questions when they arose.
Jason Bean | TrustRadius Reviewer

Usability

360 Campaigner

No score
No answers yet
No answers on this topic

Bronto

Bronto 9.0
Based on 1 answer
Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.
Anonymous | TrustRadius Reviewer

Reliability and Availability

360 Campaigner

No score
No answers yet
No answers on this topic

Bronto

Bronto 10.0
Based on 1 answer
I never experienced any downtime.
Anonymous | TrustRadius Reviewer

Performance

360 Campaigner

No score
No answers yet
No answers on this topic

Bronto

Bronto 8.0
Based on 1 answer
Anonymous | TrustRadius Reviewer

Support Rating

360 Campaigner

No score
No answers yet
No answers on this topic

Bronto

Bronto 2.0
Based on 2 answers
They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.
McKane Davis | TrustRadius Reviewer

Online Training

360 Campaigner

No score
No answers yet
No answers on this topic

Bronto

Bronto 8.0
Based on 1 answer
They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform
Anonymous | TrustRadius Reviewer

Implementation Rating

360 Campaigner

No score
No answers yet
No answers on this topic

Bronto

Bronto 9.0
Based on 1 answer
Easy to set up.
Anonymous | TrustRadius Reviewer

Alternatives Considered

360 Campaigner

360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
Jessica Bwire | TrustRadius Reviewer

Bronto

Bronto hits the sweet spot for us. It is most similar to the Salesforce family of products. Salesforce however can feel cluttered and configuration and setup can be time consuming and confusing. Bronto is much more streamlined and also has features built in that may require additional purchases in the Salesforce world. Adobe Campaign is a very powerful solution and can do many things hard to achieve in Bronto. However, Campaign is much more of a developer tool where Bronto is easy to learn and use right out of the box.
Anonymous | TrustRadius Reviewer

Return on Investment

360 Campaigner

  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
Jessica Bwire | TrustRadius Reviewer

Bronto

  • Offering great reporting for tracking everything. I can see what emails are working (I track on a monthly basis) and what people are clicking.
  • A/B split testing lets us try different things. Try this and that.
  • Creating lists and segments of subscribers lets us look at who is the best performing contacts. Really get 'into the data' and understand what is working and what is not.
Johnathan Karch | TrustRadius Reviewer

Screenshots

Pricing Details

360 Campaigner

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

360 Campaigner Editions & Modules

Edition
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994
  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails
Additional Pricing Details
For additional tiers of emails, contacts and nurturing credits under each plan.

Bronto

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Bronto Editions & Modules

Additional Pricing Details
Request pricing at info@bronto.com.

Rating Summary

Likelihood to Recommend

360 Campaigner
10.0
Bronto
8.2

Likelihood to Renew

360 Campaigner
Bronto
8.0

Usability

360 Campaigner
Bronto
9.0

Reliability and Availability

360 Campaigner
Bronto
10.0

Performance

360 Campaigner
Bronto
8.0

Support Rating

360 Campaigner
Bronto
2.0

Online Training

360 Campaigner
Bronto
8.0

Implementation Rating

360 Campaigner
Bronto
9.0

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