14 Ratings
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Score 9.3 out of 100
126 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100

Feature Set Ratings

  • 360 Campaigner ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

9.6

360 Campaigner

96%
7.4

Bronto Marketing Platform (discontinued)

74%
360 Campaigner ranks higher in 8/9 features

WYSIWYG email editor

10.0
100%
1 Rating
7.1
71%
50 Ratings

Dynamic content

9.0
90%
1 Rating
6.4
64%
50 Ratings

Ability to test dynamic content

10.0
100%
1 Rating
6.4
64%
49 Ratings

Landing pages

10.0
100%
1 Rating
4.5
45%
25 Ratings

A/B testing

9.0
90%
1 Rating
9.0
90%
55 Ratings

Mobile optimization

10.0
100%
1 Rating
7.8
78%
50 Ratings

Email deliverability reporting

9.0
90%
1 Rating
9.4
94%
114 Ratings

List management

9.0
90%
1 Rating
7.5
75%
56 Ratings

Triggered drip sequences

10.0
100%
1 Rating
8.4
84%
48 Ratings

Lead Management

9.8

360 Campaigner

98%

Bronto Marketing Platform (discontinued)

Feature Set Not Supported
N/A
360 Campaigner ranks higher in 4/4 features

Lead nurturing

10.0
100%
1 Rating
N/A
0 Ratings

Lead scoring and grading

10.0
100%
1 Rating
N/A
0 Ratings

Data quality management

10.0
100%
1 Rating
N/A
0 Ratings

Automated sales alerts and tasks

9.0
90%
1 Rating
N/A
0 Ratings

Campaign Management

9.5

360 Campaigner

95%

Bronto Marketing Platform (discontinued)

Feature Set Not Supported
N/A
360 Campaigner ranks higher in 2/2 features

Calendaring

9.0
90%
1 Rating
N/A
0 Ratings

Event/webinar marketing

10.0
100%
1 Rating
N/A
0 Ratings

Social Media Marketing

10.0

360 Campaigner

100%

Bronto Marketing Platform (discontinued)

Feature Set Not Supported
N/A
360 Campaigner ranks higher in 2/2 features

Social sharing and campaigns

10.0
100%
1 Rating
N/A
0 Ratings

Social profile integration

10.0
100%
1 Rating
N/A
0 Ratings

Reporting & Analytics

9.3

360 Campaigner

93%
7.6

Bronto Marketing Platform (discontinued)

76%
360 Campaigner ranks higher in 3/3 features

Dashboards

9.0
90%
1 Rating
7.8
78%
57 Ratings

Standard reports

10.0
100%
1 Rating
7.8
78%
56 Ratings

Custom reports

9.0
90%
1 Rating
7.1
71%
43 Ratings

Platform & Infrastructure

9.3

360 Campaigner

93%

Bronto Marketing Platform (discontinued)

Feature Set Not Supported
N/A
360 Campaigner ranks higher in 6/6 features

API

9.0
90%
1 Rating
N/A
0 Ratings

Role-based workflow & approvals

9.0
90%
1 Rating
N/A
0 Ratings

Customizability

10.0
100%
1 Rating
N/A
0 Ratings

Integration with Salesforce.com

9.0
90%
1 Rating
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

9.0
90%
1 Rating
N/A
0 Ratings

Integration with SugarCRM

10.0
100%
1 Rating
N/A
0 Ratings

Attribute Ratings

  • 360 Campaigner is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

10.0

360 Campaigner

100%
1 Rating
8.1

Bronto Marketing Platform (discontinued)

81%
60 Ratings

Likelihood to Renew

360 Campaigner

N/A
0 Ratings
8.0

Bronto Marketing Platform (discontinued)

80%
5 Ratings

Usability

360 Campaigner

N/A
0 Ratings
9.0

Bronto Marketing Platform (discontinued)

90%
1 Rating

Availability

360 Campaigner

N/A
0 Ratings
10.0

Bronto Marketing Platform (discontinued)

100%
2 Ratings

Performance

360 Campaigner

N/A
0 Ratings
8.0

Bronto Marketing Platform (discontinued)

80%
2 Ratings

Support Rating

360 Campaigner

N/A
0 Ratings
2.0

Bronto Marketing Platform (discontinued)

20%
4 Ratings

Online Training

360 Campaigner

N/A
0 Ratings
8.0

Bronto Marketing Platform (discontinued)

80%
1 Rating

Implementation Rating

360 Campaigner

N/A
0 Ratings
9.0

Bronto Marketing Platform (discontinued)

90%
2 Ratings

Configurability

360 Campaigner

N/A
0 Ratings
10.0

Bronto Marketing Platform (discontinued)

100%
1 Rating

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Read full review

The Bronto Marketing Platform

If you're a mid-size to larger business and rely on regular email engagement from customers, then Bronto Marketing Platform could be a potentially great partner if not game-changer for how you've been doing email campaign management previously. Their automation tools and development interface is amicable. The amount of data that's collected and available from engagement with subscribers through their tools can be overwhelming. Still, if you enjoy digging into every kernel of possible user activity information, you'll love it.
Read full review

Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Read full review

The Bronto Marketing Platform

  • It's easy to work with – it has seamless integration across all platforms, which helps when you're working with big clientele.
  • It's logically organized, which can't be said of all ESP's.
  • It has the LIVE CHAT support. A lot of email marketing clients simply don't have that. It's the little things!
Read full review

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Read full review

The Bronto Marketing Platform

  • Segmenting- although there's a lot that can be done with segmenting audiences, there's a bit of a learning curve when it comes to setting up segments. Wish it was more intuitive.
  • Workflows- setting up automation workflows requires some practice and I've needed to consult a Bronto support person each time I set up a new workflow.
  • Bronto Pop-up manager- we use this feature, not sure how common it is among Bronto clients, but there is overall some improvement needed with this tool. There is limited capability to update the look and feel of the pop-up manager, and we've run into some conflicts with other pop-ups on our website interfering with the Bronto pop-up.
Read full review

Pricing Details

360 Campaigner

Starting Price

$90 upto 10000 emails

Editions & Modules

360 Campaigner editions and modules pricing
EditionModules
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994

Footnotes

  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

For additional tiers of emails, contacts and nurturing credits under each plan.

Bronto Marketing Platform (discontinued)

Starting Price

Editions & Modules

Bronto Marketing Platform (discontinued) editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Request pricing at info@bronto.com.

    Likelihood to Renew

    360 Campaigner

    No answers on this topic

    The Bronto Marketing Platform

    Never really had any issues that caused out-of-the-ordinary frustration levels. Of course, you'll have days where the learning curve of using a tool gets challenging. Still, I don't remember ever really coming across an obstacle or roadblock while using the tool because of a feature or function it just couldn't do successfully or at all. Customer support was always available as needed, and it was generally easy to find answers to questions when they arose.
    Read full review

    Usability

    360 Campaigner

    No answers on this topic

    The Bronto Marketing Platform

    Usability is great. Very intuitive drag-and-drip metaphor for building automations. And the UI is very user-centric. It constantly prompts you with suggestions and next steps such that you hardly have to refer to the (excellent) documentation.
    Read full review

    Reliability and Availability

    360 Campaigner

    No answers on this topic

    The Bronto Marketing Platform

    I never experienced any downtime.
    Read full review

    Performance

    360 Campaigner

    No answers on this topic

    The Bronto Marketing Platform

    No issues.
    Read full review

    Support Rating

    360 Campaigner

    No answers on this topic

    The Bronto Marketing Platform

    They used to be good, but they've evolved into a monolithic bureaucratic nightmare after the Netsuite / Oracle acquisition. Can't talk to anyone that actually knows the system and support tickets seem to go days or weeks without responses and resolution.
    Read full review

    Online Training

    360 Campaigner

    No answers on this topic

    The Bronto Marketing Platform

    They have lots of videos on list importing / segmentation / report customization etc. when you sign on they give a link to online tutorials and documentation which is very helpful. They have very helpful PDFs on how to import / set up platform
    Read full review

    Implementation Rating

    360 Campaigner

    No answers on this topic

    The Bronto Marketing Platform

    Easy to set up.
    Read full review

    Alternatives Considered

    360 Campaigner

    360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
    Read full review

    The Bronto Marketing Platform

    Bronto hits the sweet spot for us. It is most similar to the Salesforce family of products. Salesforce however can feel cluttered and configuration and setup can be time consuming and confusing. Bronto is much more streamlined and also has features built in that may require additional purchases in the Salesforce world. Adobe Campaign is a very powerful solution and can do many things hard to achieve in Bronto. However, Campaign is much more of a developer tool where Bronto is easy to learn and use right out of the box.
    Read full review

    Return on Investment

    360 Campaigner

    • Email marketing brings more clients on board, making us have huge sales.
    • Lead management increases the customer loyalty and the brand reputation.
    • The sales volume exceeds the cost of installing 360 Campaigner.
    Read full review

    The Bronto Marketing Platform

    • Offering great reporting for tracking everything. I can see what emails are working (I track on a monthly basis) and what people are clicking.
    • A/B split testing lets us try different things. Try this and that.
    • Creating lists and segments of subscribers lets us look at who is the best performing contacts. Really get 'into the data' and understand what is working and what is not.
    Read full review

    Screenshots

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