What users are saying about
15 Ratings
15 Ratings
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Score 9.1 out of 100
61 Ratings
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Score 7.6 out of 100

Feature Set Ratings

  • 360 Campaigner ranks higher in 1 feature set: Email & Online Marketing
  • VerticalResponse from Deluxe ranks higher in 1 feature set: Reporting & Analytics

Email & Online Marketing

9.6

360 Campaigner

96%
9.1

VerticalResponse

91%
360 Campaigner ranks higher in 6/9 features

WYSIWYG email editor

10.0
100%
1 Rating
8.9
89%
6 Ratings

Dynamic content

9.0
90%
1 Rating
9.9
99%
4 Ratings

Ability to test dynamic content

10.0
100%
1 Rating
9.9
99%
3 Ratings

Landing pages

10.0
100%
1 Rating
8.8
88%
3 Ratings

A/B testing

9.0
90%
1 Rating
8.1
81%
4 Ratings

Mobile optimization

10.0
100%
1 Rating
7.0
70%
4 Ratings

Email deliverability reporting

9.0
90%
1 Rating
10.0
100%
14 Ratings

List management

9.0
90%
1 Rating
10.0
100%
7 Ratings

Triggered drip sequences

10.0
100%
1 Rating
9.0
90%
2 Ratings

Lead Management

9.8

360 Campaigner

98%

VerticalResponse

Feature Set Not Supported
N/A
360 Campaigner ranks higher in 4/4 features

Lead nurturing

10.0
100%
1 Rating
N/A
0 Ratings

Lead scoring and grading

10.0
100%
1 Rating
N/A
0 Ratings

Data quality management

10.0
100%
1 Rating
N/A
0 Ratings

Automated sales alerts and tasks

9.0
90%
1 Rating
N/A
0 Ratings

Campaign Management

9.5

360 Campaigner

95%

VerticalResponse

Feature Set Not Supported
N/A
360 Campaigner ranks higher in 2/2 features

Calendaring

9.0
90%
1 Rating
N/A
0 Ratings

Event/webinar marketing

10.0
100%
1 Rating
N/A
0 Ratings

Social Media Marketing

10.0

360 Campaigner

100%

VerticalResponse

Feature Set Not Supported
N/A
360 Campaigner ranks higher in 2/2 features

Social sharing and campaigns

10.0
100%
1 Rating
N/A
0 Ratings

Social profile integration

10.0
100%
1 Rating
N/A
0 Ratings

Reporting & Analytics

9.3

360 Campaigner

93%
9.4

VerticalResponse

94%
360 Campaigner ranks higher in 2/3 features

Dashboards

9.0
90%
1 Rating
8.8
88%
8 Ratings

Standard reports

10.0
100%
1 Rating
9.4
94%
8 Ratings

Custom reports

9.0
90%
1 Rating
10.0
100%
5 Ratings

Platform & Infrastructure

9.3

360 Campaigner

93%

VerticalResponse

Feature Set Not Supported
N/A
360 Campaigner ranks higher in 6/6 features

API

9.0
90%
1 Rating
N/A
0 Ratings

Role-based workflow & approvals

9.0
90%
1 Rating
N/A
0 Ratings

Customizability

10.0
100%
1 Rating
N/A
0 Ratings

Integration with Salesforce.com

9.0
90%
1 Rating
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

9.0
90%
1 Rating
N/A
0 Ratings

Integration with SugarCRM

10.0
100%
1 Rating
N/A
0 Ratings

Attribute Ratings

  • 360 Campaigner is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

10.0

360 Campaigner

100%
1 Rating
8.7

VerticalResponse

87%
27 Ratings

Likelihood to Renew

360 Campaigner

N/A
0 Ratings
8.6

VerticalResponse

86%
19 Ratings

Usability

360 Campaigner

N/A
0 Ratings
9.0

VerticalResponse

90%
5 Ratings

Availability

360 Campaigner

N/A
0 Ratings
10.0

VerticalResponse

100%
2 Ratings

Performance

360 Campaigner

N/A
0 Ratings
10.0

VerticalResponse

100%
2 Ratings

Support Rating

360 Campaigner

N/A
0 Ratings
8.0

VerticalResponse

80%
8 Ratings

Online Training

360 Campaigner

N/A
0 Ratings
9.0

VerticalResponse

90%
1 Rating

Implementation Rating

360 Campaigner

N/A
0 Ratings
10.0

VerticalResponse

100%
8 Ratings

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Read full review

Deluxe Corporation

Vertical Response is a great tool for reaching out to customers en masse. The only time I don't use Vertical Response is when I am contacting one or two customers at a time. Otherwise, I almost exclusively use Vertical Response due to that fact I can track the efficacy of our marketing efforts
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Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Read full review

Deluxe Corporation

  • The tools that they provide you with for building out emails are particularly easy to use. I love the drag and drop ability that gives anyone the opportunity to build professional looking emails without any extensive experience.
  • With the majority of people checking emails on mobile, it is necessary to have highly responsive designs and this tool does all the work for you, no developer is needed and that is a MAJOR plus.
Read full review

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
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Deluxe Corporation

  • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
  • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
Read full review

Pricing Details

360 Campaigner

Starting Price

$90 upto 10000 emails

Editions & Modules

360 Campaigner editions and modules pricing
EditionModules
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994

Footnotes

  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

For additional tiers of emails, contacts and nurturing credits under each plan.

VerticalResponse

Starting Price

$9 per month

Editions & Modules

VerticalResponse editions and modules pricing
EditionModules
Basic$11.001
Pro$16.002
Pro Plus$196.003

Footnotes

  1. per month
  2. per month
  3. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Likelihood to Renew

360 Campaigner

No answers on this topic

Deluxe Corporation

Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
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Usability

360 Campaigner

No answers on this topic

Deluxe Corporation

I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
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Reliability and Availability

360 Campaigner

No answers on this topic

Deluxe Corporation

Never had an issue with uptime
Read full review

Performance

360 Campaigner

No answers on this topic

Deluxe Corporation

No issues
Read full review

Support Rating

360 Campaigner

No answers on this topic

Deluxe Corporation

At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
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Online Training

360 Campaigner

No answers on this topic

Deluxe Corporation

Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
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Implementation Rating

360 Campaigner

No answers on this topic

Deluxe Corporation

Salesforce integration never worked right. We had to abandon.
Read full review

Alternatives Considered

360 Campaigner

360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
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Deluxe Corporation

In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
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Return on Investment

360 Campaigner

  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
Read full review

Deluxe Corporation

  • We were able to blast out promotions our company was having to customers which created an increase in business.
  • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
  • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
Read full review

Screenshots

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