What users are saying about
12 Ratings
12 Ratings
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Score 9.7 out of 100
62 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Jessica Bwire | TrustRadius Reviewer

VerticalResponse

Vertical Response is a great tool for reaching out to customers en masse. The only time I don't use Vertical Response is when I am contacting one or two customers at a time. Otherwise, I almost exclusively use Vertical Response due to that fact I can track the efficacy of our marketing efforts
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

360 Campaigner
9.6
VerticalResponse
9.0
WYSIWYG email editor
360 Campaigner
10.0
VerticalResponse
8.7
Dynamic content
360 Campaigner
9.0
VerticalResponse
9.9
Ability to test dynamic content
360 Campaigner
10.0
VerticalResponse
9.9
Landing pages
360 Campaigner
10.0
VerticalResponse
8.8
A/B testing
360 Campaigner
9.0
VerticalResponse
8.1
Mobile optimization
360 Campaigner
10.0
VerticalResponse
7.0
Email deliverability reporting
360 Campaigner
9.0
VerticalResponse
10.0
List management
360 Campaigner
9.0
VerticalResponse
10.0
Triggered drip sequences
360 Campaigner
10.0
VerticalResponse
9.0

Lead Management

360 Campaigner
9.8
VerticalResponse
Lead nurturing
360 Campaigner
10.0
VerticalResponse
Lead scoring and grading
360 Campaigner
10.0
VerticalResponse
Data quality management
360 Campaigner
10.0
VerticalResponse
Automated sales alerts and tasks
360 Campaigner
9.0
VerticalResponse

Campaign Management

360 Campaigner
9.5
VerticalResponse
Calendaring
360 Campaigner
9.0
VerticalResponse
Event/webinar marketing
360 Campaigner
10.0
VerticalResponse

Social Media Marketing

360 Campaigner
10.0
VerticalResponse
Social sharing and campaigns
360 Campaigner
10.0
VerticalResponse
Social profile integration
360 Campaigner
10.0
VerticalResponse

Reporting & Analytics

360 Campaigner
9.3
VerticalResponse
9.4
Dashboards
360 Campaigner
9.0
VerticalResponse
8.8
Standard reports
360 Campaigner
10.0
VerticalResponse
9.4
Custom reports
360 Campaigner
9.0
VerticalResponse
10.0

Platform & Infrastructure

360 Campaigner
9.3
VerticalResponse
API
360 Campaigner
9.0
VerticalResponse
Role-based workflow & approvals
360 Campaigner
9.0
VerticalResponse
Customizability
360 Campaigner
10.0
VerticalResponse
Integration with Salesforce.com
360 Campaigner
9.0
VerticalResponse
Integration with Microsoft Dynamics CRM
360 Campaigner
9.0
VerticalResponse
Integration with SugarCRM
360 Campaigner
10.0
VerticalResponse

Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Jessica Bwire | TrustRadius Reviewer

VerticalResponse

  • The tools that they provide you with for building out emails are particularly easy to use. I love the drag and drop ability that gives anyone the opportunity to build professional looking emails without any extensive experience.
  • With the majority of people checking emails on mobile, it is necessary to have highly responsive designs and this tool does all the work for you, no developer is needed and that is a MAJOR plus.
Nichole Fabbro | TrustRadius Reviewer

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Jessica Bwire | TrustRadius Reviewer

VerticalResponse

  • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
  • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
Kerry Flory | TrustRadius Reviewer

Likelihood to Renew

360 Campaigner

No score
No answers yet
No answers on this topic

VerticalResponse

VerticalResponse 8.6
Based on 20 answers
Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
Richard Wagner | TrustRadius Reviewer

Usability

360 Campaigner

No score
No answers yet
No answers on this topic

VerticalResponse

VerticalResponse 9.0
Based on 5 answers
I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
Anonymous | TrustRadius Reviewer

Reliability and Availability

360 Campaigner

No score
No answers yet
No answers on this topic

VerticalResponse

VerticalResponse 10.0
Based on 2 answers
Never had an issue with uptime
Michael Wilson | TrustRadius Reviewer

Performance

360 Campaigner

No score
No answers yet
No answers on this topic

VerticalResponse

VerticalResponse 10.0
Based on 2 answers
Michael Wilson | TrustRadius Reviewer

Support Rating

360 Campaigner

No score
No answers yet
No answers on this topic

VerticalResponse

VerticalResponse 8.0
Based on 8 answers
At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
Anonymous | TrustRadius Reviewer

Online Training

360 Campaigner

No score
No answers yet
No answers on this topic

VerticalResponse

VerticalResponse 9.0
Based on 1 answer
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
Anonymous | TrustRadius Reviewer

Implementation Rating

360 Campaigner

No score
No answers yet
No answers on this topic

VerticalResponse

VerticalResponse 10.0
Based on 8 answers
Salesforce integration never worked right. We had to abandon.
Anonymous | TrustRadius Reviewer

Alternatives Considered

360 Campaigner

360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
Jessica Bwire | TrustRadius Reviewer

VerticalResponse

In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
Genie Huff-Forkner | TrustRadius Reviewer

Return on Investment

360 Campaigner

  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
Jessica Bwire | TrustRadius Reviewer

VerticalResponse

  • We were able to blast out promotions our company was having to customers which created an increase in business.
  • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
  • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

360 Campaigner

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

360 Campaigner Editions & Modules

Edition
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994
  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails
Additional Pricing Details
For additional tiers of emails, contacts and nurturing credits under each plan.

VerticalResponse

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

VerticalResponse Editions & Modules

Edition
Basic$11.001
Pro$16.001
Pro Plus$196.001
  1. Per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

360 Campaigner
10.0
VerticalResponse
8.7

Likelihood to Renew

360 Campaigner
VerticalResponse
8.6

Usability

360 Campaigner
VerticalResponse
9.0

Reliability and Availability

360 Campaigner
VerticalResponse
10.0

Performance

360 Campaigner
VerticalResponse
10.0

Support Rating

360 Campaigner
VerticalResponse
8.0

Online Training

360 Campaigner
VerticalResponse
9.0

Implementation Rating

360 Campaigner
VerticalResponse
10.0

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