360 Campaigner vs. DirectLync

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
360 Campaigner
Score 7.6 out of 10
Small Businesses (1-50 employees)
360 Campaigner is a B2B marketing automation platform that includes email marketing, lead nurturing, and CRM capabilities. Data Below Provided by 360 Campaigner Marketing Automation Features Email & Online Marketing Features WYSIWYG Email Editor Scheduled Emails Deliverability Scoring Delivery Tracking Drip Email Marketing Forms, Dynamic Content Dynamic Content Testing (pre…
$90
upto 10000 emails
DirectLync
Score 9.8 out of 10
Small Businesses (1-50 employees)
DirectLync is an all-in-one marketing platform that is designed to help small businesses achieve their sales and marketing goals. The platform brings together contact management, email marketing, social media management, and website CMS into one platform. It provides integrated reporting for all channels saving marketers hours a week in time spent collecting and analyzing data from different sources. Integrated reporting easily enables marketers to get a comprehensive view of their campaigns.…
$20
Month
Pricing
360 CampaignerDirectLync
Editions & Modules
Starter
$90
upto 10000 emails
Genius
$249
up to 10000 emails, 30000 Nurture emails
Explorer
$1,499
up to 10000 emails & Contacts
Champion
$1,699
up to 10000 emails & Contacts, 30000 Nurture emails
Basic
$20.00
Month
Essential
$99.00
Month
Pro
$249.00
Month
Premium
$599.00
Month
Offerings
Pricing Offerings
360 CampaignerDirectLync
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsFor additional tiers of emails, contacts and nurturing credits under each plan.
More Pricing Information
Community Pulse
360 CampaignerDirectLync
Top Pros
Top Cons

No answers on this topic

Features
360 CampaignerDirectLync
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
360 Campaigner
9.6
1 Ratings
21% above category average
DirectLync
8.5
1 Ratings
11% above category average
WYSIWYG email editor10.01 Ratings00 Ratings
Dynamic content9.01 Ratings00 Ratings
Ability to test dynamic content10.01 Ratings00 Ratings
Landing pages10.01 Ratings00 Ratings
A/B testing9.01 Ratings00 Ratings
Mobile optimization10.01 Ratings00 Ratings
Email deliverability reporting9.01 Ratings8.01 Ratings
List management9.01 Ratings9.01 Ratings
Triggered drip sequences10.01 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
360 Campaigner
9.8
1 Ratings
24% above category average
DirectLync
-
Ratings
Lead nurturing automation10.01 Ratings00 Ratings
Lead scoring and grading10.01 Ratings00 Ratings
Data quality management10.01 Ratings00 Ratings
Automated sales alerts and tasks9.01 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
360 Campaigner
9.5
1 Ratings
22% above category average
DirectLync
-
Ratings
Calendaring9.01 Ratings00 Ratings
Event/webinar marketing10.01 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
360 Campaigner
10.0
1 Ratings
28% above category average
DirectLync
-
Ratings
Social sharing and campaigns10.01 Ratings00 Ratings
Social profile integration10.01 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
360 Campaigner
9.3
1 Ratings
21% above category average
DirectLync
-
Ratings
Dashboards9.01 Ratings00 Ratings
Standard reports10.01 Ratings00 Ratings
Custom reports9.01 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
360 Campaigner
9.3
1 Ratings
20% above category average
DirectLync
-
Ratings
API9.01 Ratings00 Ratings
Role-based workflow & approvals9.01 Ratings00 Ratings
Customizability10.01 Ratings00 Ratings
Integration with Salesforce.com9.01 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.01 Ratings00 Ratings
Integration with SugarCRM10.01 Ratings00 Ratings
Best Alternatives
360 CampaignerDirectLync
Small Businesses
Vbout
Vbout
Score 9.6 out of 10
Kentico Xperience
Kentico Xperience
Score 7.1 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Kentico Xperience
Kentico Xperience
Score 7.1 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Kentico Xperience
Kentico Xperience
Score 7.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
360 CampaignerDirectLync
Likelihood to Recommend
10.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
360 CampaignerDirectLync
Likelihood to Recommend
360 Campaigner
360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Read full review
DirectLync
Girls PACT receives regular compliments on its website! The audience for our website is potential donors. DirectLync nailed it! The design is clean, modern, professional, user friendly, intuitive and really represents our brand. They gave us some great coaching and guidance as we were creating and preparing content. It was a really fun project!
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Pros
360 Campaigner
  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Read full review
DirectLync
  • DirectLync is knowledgeable in their field, which saves us time (and money).
  • They have a creative team onsite to answer questions promptly.
  • Regularly updating products and services to better serve its customers.
Read full review
Cons
360 Campaigner
  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Read full review
DirectLync
  • Girls PACT is located in Los Angeles. Newsletters are scheduled for PST, yet distributed on EST. It’s an odd glitch and may be a user error.
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Alternatives Considered
360 Campaigner
360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
Read full review
DirectLync
No answers on this topic
Return on Investment
360 Campaigner
  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
Read full review
DirectLync
  • DirectLync has saved our marketing budget thousands of dollars! They have been so generous supporting the marketing needs of Girls PACT, a nonprofit organization.
Read full review
ScreenShots

360 Campaigner Screenshots

Screenshot of The DashboardScreenshot of Integrated Contact DatabaseScreenshot of Uploading A ListScreenshot of Campaign Creation - Step I - VScreenshot of Built-In CRMScreenshot of Lead Nurturing

DirectLync Screenshots

Screenshot of Home DashboardScreenshot of Email EditorScreenshot of List SegmentationScreenshot of Social media channel reportScreenshot of Scheduled postScreenshot of Marketing Calendar