What users are saying about
12 Ratings
2 Ratings
12 Ratings
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Score 9.7 out of 100
2 Ratings
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Score 9.7 out of 100

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Jessica Bwire | TrustRadius Reviewer

DirectLync

Girls PACT receives regular compliments on its website! The audience for our website is potential donors. DirectLync nailed it! The design is clean, modern, professional, user friendly, intuitive and really represents our brand. They gave us some great coaching and guidance as we were creating and preparing content. It was a really fun project!
Michelle Shegda | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

360 Campaigner
9.6
DirectLync
8.5
WYSIWYG email editor
360 Campaigner
10.0
DirectLync
Dynamic content
360 Campaigner
9.0
DirectLync
Ability to test dynamic content
360 Campaigner
10.0
DirectLync
Landing pages
360 Campaigner
10.0
DirectLync
A/B testing
360 Campaigner
9.0
DirectLync
Mobile optimization
360 Campaigner
10.0
DirectLync
Email deliverability reporting
360 Campaigner
9.0
DirectLync
8.0
List management
360 Campaigner
9.0
DirectLync
9.0
Triggered drip sequences
360 Campaigner
10.0
DirectLync

Lead Management

360 Campaigner
9.8
DirectLync
Lead nurturing
360 Campaigner
10.0
DirectLync
Lead scoring and grading
360 Campaigner
10.0
DirectLync
Data quality management
360 Campaigner
10.0
DirectLync
Automated sales alerts and tasks
360 Campaigner
9.0
DirectLync

Campaign Management

360 Campaigner
9.5
DirectLync
Calendaring
360 Campaigner
9.0
DirectLync
Event/webinar marketing
360 Campaigner
10.0
DirectLync

Social Media Marketing

360 Campaigner
10.0
DirectLync
Social sharing and campaigns
360 Campaigner
10.0
DirectLync
Social profile integration
360 Campaigner
10.0
DirectLync

Reporting & Analytics

360 Campaigner
9.3
DirectLync
Dashboards
360 Campaigner
9.0
DirectLync
Standard reports
360 Campaigner
10.0
DirectLync
Custom reports
360 Campaigner
9.0
DirectLync

Platform & Infrastructure

360 Campaigner
9.3
DirectLync
API
360 Campaigner
9.0
DirectLync
Role-based workflow & approvals
360 Campaigner
9.0
DirectLync
Customizability
360 Campaigner
10.0
DirectLync
Integration with Salesforce.com
360 Campaigner
9.0
DirectLync
Integration with Microsoft Dynamics CRM
360 Campaigner
9.0
DirectLync
Integration with SugarCRM
360 Campaigner
10.0
DirectLync

Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Jessica Bwire | TrustRadius Reviewer

DirectLync

  • DirectLync is knowledgeable in their field, which saves us time (and money).
  • They have a creative team onsite to answer questions promptly.
  • Regularly updating products and services to better serve its customers.
Michelle Shegda | TrustRadius Reviewer

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Jessica Bwire | TrustRadius Reviewer

DirectLync

  • Girls PACT is located in Los Angeles. Newsletters are scheduled for PST, yet distributed on EST. It’s an odd glitch and may be a user error.
Michelle Shegda | TrustRadius Reviewer

Alternatives Considered

360 Campaigner

360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
Jessica Bwire | TrustRadius Reviewer

DirectLync

No answers on this topic

Return on Investment

360 Campaigner

  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
Jessica Bwire | TrustRadius Reviewer

DirectLync

  • DirectLync has saved our marketing budget thousands of dollars! They have been so generous supporting the marketing needs of Girls PACT, a nonprofit organization.
Michelle Shegda | TrustRadius Reviewer

Screenshots

Pricing Details

360 Campaigner

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

360 Campaigner Editions & Modules

Edition
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994
  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails
Additional Pricing Details
For additional tiers of emails, contacts and nurturing credits under each plan.

DirectLync

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

DirectLync Editions & Modules

Edition
Basic$20.001
Essential$99.001
Pro$249.001
Premium$599.001
  1. Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

360 Campaigner
10.0
DirectLync
10.0

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