What users are saying about
12 Ratings
56 Ratings
12 Ratings
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Score 9.7 out of 100
56 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Jessica Bwire | TrustRadius Reviewer

Emma

Using Emma for weekly templated email use with minimal changes is awesome. If you want you can create a master and make minor graphic edits quickly and easily from your smartphone. Any edit is possible as long as the artwork is on the online server. Only time I hit a bump in the road is when I was asked to change the style sheet and did not know that the pricing plan I was on did not include this feature. Client had to wait to send new format until Emma performed the requested changes.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

360 Campaigner
9.6
Emma
9.0
WYSIWYG email editor
360 Campaigner
10.0
Emma
8.3
Dynamic content
360 Campaigner
9.0
Emma
9.0
Ability to test dynamic content
360 Campaigner
10.0
Emma
9.0
Landing pages
360 Campaigner
10.0
Emma
A/B testing
360 Campaigner
9.0
Emma
8.2
Mobile optimization
360 Campaigner
10.0
Emma
9.1
Email deliverability reporting
360 Campaigner
9.0
Emma
9.7
List management
360 Campaigner
9.0
Emma
9.8
Triggered drip sequences
360 Campaigner
10.0
Emma
8.7

Lead Management

360 Campaigner
9.8
Emma
Lead nurturing
360 Campaigner
10.0
Emma
Lead scoring and grading
360 Campaigner
10.0
Emma
Data quality management
360 Campaigner
10.0
Emma
Automated sales alerts and tasks
360 Campaigner
9.0
Emma

Campaign Management

360 Campaigner
9.5
Emma
Calendaring
360 Campaigner
9.0
Emma
Event/webinar marketing
360 Campaigner
10.0
Emma

Social Media Marketing

360 Campaigner
10.0
Emma
Social sharing and campaigns
360 Campaigner
10.0
Emma
Social profile integration
360 Campaigner
10.0
Emma

Reporting & Analytics

360 Campaigner
9.3
Emma
9.2
Dashboards
360 Campaigner
9.0
Emma
9.8
Standard reports
360 Campaigner
10.0
Emma
8.8
Custom reports
360 Campaigner
9.0
Emma
9.1

Platform & Infrastructure

360 Campaigner
9.3
Emma
API
360 Campaigner
9.0
Emma
Role-based workflow & approvals
360 Campaigner
9.0
Emma
Customizability
360 Campaigner
10.0
Emma
Integration with Salesforce.com
360 Campaigner
9.0
Emma
Integration with Microsoft Dynamics CRM
360 Campaigner
9.0
Emma
Integration with SugarCRM
360 Campaigner
10.0
Emma

Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Jessica Bwire | TrustRadius Reviewer

Emma

  • Enterprise-level email marketing with multi-level account structure allowing for multiple users at different levels to send campaigns
  • Easy-to-use WYSIWYG email template editors to create dynamic emails with enhanced personalization through merge-fields
  • A large API index that connects to many different platforms and the ability to work with Emma support to create new connections to new platforms as needed
Aaron Metzger | TrustRadius Reviewer

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Jessica Bwire | TrustRadius Reviewer

Emma

  • Their customer service leaves something to be desired. We ran into an issue with one of our campaigns, and we decided to reach out to support, but they didn't get back with us until 3 hours later! Time is money!!
  • We don't like that their photo editing capabilities are limited, you can only choose small, medium or large photos with no way to resize to exact dimensions. Makes emails a bit of a pain
  • The upgraded premium tools are buggy and leave something to be desired as well – it's a shame.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

360 Campaigner

No score
No answers yet
No answers on this topic

Emma

Emma 9.5
Based on 5 answers
Emma has been a great tool for our marketing. It's easy to use and I've had no issues in the almost two years we've been with them. It's really been a great way for us to stay connected with customers that takes no time to setup and send
Ashley Humphrey | TrustRadius Reviewer

Usability

360 Campaigner

No score
No answers yet
No answers on this topic

Emma

Emma 10.0
Based on 2 answers
While every WYSIWYG software will experience glitches, Emma handles them well. Keep in mind they rarely happen, but they do, it can be of annoyance. Regardless, Emma allows my organization to create seamless email campaigns using fresh data. Emma makes coming up with strategic decisions very easy. The list segmentation that Emma feature allows us to easily manage a large list without issues. Overall, Emma is extremely usable with nearly no learning curve!
Stefanie Cash | TrustRadius Reviewer

Support Rating

360 Campaigner

No score
No answers yet
No answers on this topic

Emma

Emma 2.0
Based on 1 answer
I hate that to get support I have to submit a question to a public forum and wait for a response. I just want the ability for a quick live chat to answer my simple help questions quickly or at the very least submit a ticket via email and get a status update.
Anonymous | TrustRadius Reviewer

Alternatives Considered

360 Campaigner

360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
Jessica Bwire | TrustRadius Reviewer

Emma

At the time we made the decision to move to Emma, my organization was using both MailChimp and Constant Contact. Emma's drag-and-drop template editor surpassed both, and even editing the pre-made template HTML in Emma was easier. List management was much smoother than the clunky Constant Contact and MailChimp lists we had. From a design perspective, we chose Emma for its ease of use in creating templates and modifying existing ones, as well as the ability to push out branded templates and brand assets through its master admin/subaccount capabilities. Emma's analytics and reporting were much less frustrating to navigate and understand, such that, rather than spending all of our time trying to make sense of the metrics from a campaign (which we were definitely doing), we were attracted to being able to report easily and then move on to determining how to make real improvements
Anonymous | TrustRadius Reviewer

Return on Investment

360 Campaigner

  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
Jessica Bwire | TrustRadius Reviewer

Emma

  • Stores using the platform have seen good deliverability stats. Open rates and click-through rates are high with the templates that Emma creates. We still face the challenge of getting more users on the platform.
  • User satisfaction is high for our users who are regularly using the platform.
Lauren Busby | TrustRadius Reviewer

Screenshots

Pricing Details

360 Campaigner

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

360 Campaigner Editions & Modules

Edition
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994
  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails
Additional Pricing Details
For additional tiers of emails, contacts and nurturing credits under each plan.

Emma

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Emma Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

360 Campaigner
10.0
Emma
8.1

Likelihood to Renew

360 Campaigner
Emma
9.5

Usability

360 Campaigner
Emma
10.0

Support Rating

360 Campaigner
Emma
2.0

Implementation Rating

360 Campaigner
Emma
7.0

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