What users are saying about
14 Ratings
25 Ratings
14 Ratings
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Score 9.3 out of 100
25 Ratings
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Score 6 out of 100

Feature Set Ratings

  • 360 Campaigner ranks higher in 6 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

9.6

360 Campaigner

96%
6.3

eTrigue

63%
360 Campaigner ranks higher in 9/9 features

WYSIWYG email editor

10.0
100%
1 Rating
7.0
70%
15 Ratings

Dynamic content

9.0
90%
1 Rating
6.0
60%
13 Ratings

Ability to test dynamic content

10.0
100%
1 Rating
8.6
86%
12 Ratings

Landing pages

10.0
100%
1 Rating
7.0
70%
15 Ratings

A/B testing

9.0
90%
1 Rating
6.0
60%
10 Ratings

Mobile optimization

10.0
100%
1 Rating
5.0
50%
11 Ratings

Email deliverability reporting

9.0
90%
1 Rating
4.0
40%
32 Ratings

List management

9.0
90%
1 Rating
6.0
60%
15 Ratings

Triggered drip sequences

10.0
100%
1 Rating
7.0
70%
4 Ratings

Lead Management

9.8

360 Campaigner

98%
6.3

eTrigue

63%
360 Campaigner ranks higher in 4/4 features

Lead nurturing

10.0
100%
1 Rating
6.0
60%
15 Ratings

Lead scoring and grading

10.0
100%
1 Rating
7.0
70%
12 Ratings

Data quality management

10.0
100%
1 Rating
6.0
60%
14 Ratings

Automated sales alerts and tasks

9.0
90%
1 Rating
6.0
60%
14 Ratings

Campaign Management

9.5

360 Campaigner

95%
6.8

eTrigue

68%
360 Campaigner ranks higher in 2/2 features

Calendaring

9.0
90%
1 Rating
8.6
86%
11 Ratings

Event/webinar marketing

10.0
100%
1 Rating
5.0
50%
14 Ratings

Social Media Marketing

10.0

360 Campaigner

100%
6.6

eTrigue

66%
360 Campaigner ranks higher in 2/2 features

Social sharing and campaigns

10.0
100%
1 Rating
5.0
50%
11 Ratings

Social profile integration

10.0
100%
1 Rating
8.3
83%
8 Ratings

Reporting & Analytics

9.3

360 Campaigner

93%
6.7

eTrigue

67%
360 Campaigner ranks higher in 3/3 features

Dashboards

9.0
90%
1 Rating
7.0
70%
16 Ratings

Standard reports

10.0
100%
1 Rating
6.0
60%
16 Ratings

Custom reports

9.0
90%
1 Rating
7.0
70%
13 Ratings

Platform & Infrastructure

9.3

360 Campaigner

93%
4.8

eTrigue

48%
360 Campaigner ranks higher in 6/6 features

API

9.0
90%
1 Rating
6.0
60%
11 Ratings

Role-based workflow & approvals

9.0
90%
1 Rating
6.0
60%
12 Ratings

Customizability

10.0
100%
1 Rating
6.0
60%
14 Ratings

Integration with Salesforce.com

9.0
90%
1 Rating
9.0
90%
11 Ratings

Integration with Microsoft Dynamics CRM

9.0
90%
1 Rating
1.0
10%
6 Ratings

Integration with SugarCRM

10.0
100%
1 Rating
1.0
10%
6 Ratings

Attribute Ratings

  • 360 Campaigner is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

10.0

360 Campaigner

100%
1 Rating
6.0

eTrigue

60%
24 Ratings

Likelihood to Renew

360 Campaigner

N/A
0 Ratings
9.7

eTrigue

97%
21 Ratings

Usability

360 Campaigner

N/A
0 Ratings
8.9

eTrigue

89%
4 Ratings

Performance

360 Campaigner

N/A
0 Ratings
9.1

eTrigue

91%
2 Ratings

Support Rating

360 Campaigner

N/A
0 Ratings
8.8

eTrigue

88%
8 Ratings

Implementation Rating

360 Campaigner

N/A
0 Ratings
8.4

eTrigue

84%
6 Ratings

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Read full review

eTrigue

The platform is most scalable-- works for small and large companies alike. Key for most of our clients is the little to no IT support required to implement and run the platform. I would definitely explore this when looking at a marketing automation platform beyond the "batch and blast" solutions. We've yet to have an issue working with our clients' sales and/or marketing teams to implement. And most of our clients work in the platform independent of the programs we run; are able to set up acampaign, upload lists and/or pull for CRM, and run reports on their own in very short turn.
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Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Read full review

eTrigue

  • Really easy to use. We can build a campaign in about 30 minutes and our new hires can learn to use it very quickly.
  • Free phone support.
  • I can always get someone to help me and they actually return calls quicker than most all companies.
  • We are able to create campaigns before we finish all the assets. We can launch, then change the flow and add assets when they are ready.
  • Integration with Google AdWords is very easy to setup, and has lots of ROI and campaign peformance reporting.
Read full review

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
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eTrigue

  • I've never been too crazy about the reporting within DemandCenter. There is always a solution for any type of report I'm seeking, but it involves report designing (choosing data points dragging/dropping columns & rows) which is made difficult by the lack of descriptions & values for the data points. To their credit, they did release a new suite of simplified (and pretty) reports, dubbed "Marketing Effectiveness". Relegating the older, complicated (yet super-flexible) reports as "Business Analytics".
  • The UI will be a little unfamiliar at first. That is, where you think you should be clicking, you'll need to double-click or drag-and-drop. And I would say DemandCenter has always (and still does) have an issue with UI elements that are "windows within windows" or modal windows with scrolling. But, at least these UI components are consistent throughout the entire application - so once you're used to it, you can actually achieve some pretty impressive speeds.
  • One of DemandCenter's greatest features is being squished down to uselessness: Derived Data. As mentioned, I scrub our data on a regular basis, and this means filling/appending data, or extrapolating to fill missing data. DC released a feature called "Derived Data" that scours useful info from the prospect's IP address (mostly geographical info). Now, while you can create campaign & list conditions based on derived data, there is no easy way to simply extract that oh-so-valuable derived Country or State and have it map those values to the standard fields. Or at least let you export derived data. They have plans to fix this - but for now it's like dangling candy in front of a baby.
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Pricing Details

360 Campaigner

Starting Price

$90 upto 10000 emails

Editions & Modules

360 Campaigner editions and modules pricing
EditionModules
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994

Footnotes

  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

For additional tiers of emails, contacts and nurturing credits under each plan.

eTrigue

Starting Price

$600 per month

Editions & Modules

eTrigue editions and modules pricing
EditionModules
eTrigue DemandCenter pricing begins at:6001

Footnotes

  1. complete

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Likelihood to Renew

360 Campaigner

No answers on this topic

eTrigue

We have tried other systems and eTrigue is the easiest to use, easiest to train new people on, and most responsive support team we have ever experienced. They ask our input on new features they are developing, and have implemented some of our suggestions in their product rollouts. We get new features almost every month. We get live support without any cost, and they return our phone calls within an hour every time. They treat us like a true partner.
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Usability

360 Campaigner

No answers on this topic

eTrigue

Having used Marketo, Act-On, and Pardot, eTrigue is MUCH easier to use and easier to train new team members to use.
Read full review

Support Rating

360 Campaigner

No answers on this topic

eTrigue

Been very happy with their responsiveness and ability to resolve issues
Read full review

Implementation Rating

360 Campaigner

No answers on this topic

eTrigue

You will need to think about which users you want to have each role, and the features allowed in each role. You should watch the training videos before you get live training. It saved us several hours as they had already answered 90% of our questions.
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Alternatives Considered

360 Campaigner

360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
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eTrigue

Constant Contact offered now tracking, lead alerts. Marketo wasn't as flexible-- for example not easy to schedule campaigns in advance, to launch in the future. Also liked the interface and the DemandCenter lead alert format more than Marketo.
Read full review

Return on Investment

360 Campaigner

  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
Read full review

eTrigue

  • We get the upper hand on follow-up with return visitors... not by reverse DNS lookup or pattern match but by direct cookie validation. Inside sales productivity is boosted by 33% easy with eTrigue.
  • The alerts and data are lightning fast, giving marketing immediate feedback on campaign data and prospects.
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Screenshots

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