What users are saying about
12 Ratings
25 Ratings
12 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.7 out of 100
25 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6 out of 100

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Jessica Bwire | TrustRadius Reviewer

eTrigue

The platform is most scalable-- works for small and large companies alike. Key for most of our clients is the little to no IT support required to implement and run the platform. I would definitely explore this when looking at a marketing automation platform beyond the "batch and blast" solutions. We've yet to have an issue working with our clients' sales and/or marketing teams to implement. And most of our clients work in the platform independent of the programs we run; are able to set up acampaign, upload lists and/or pull for CRM, and run reports on their own in very short turn.
Beryl Israel | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

360 Campaigner
9.6
eTrigue
6.3
WYSIWYG email editor
360 Campaigner
10.0
eTrigue
7.0
Dynamic content
360 Campaigner
9.0
eTrigue
6.0
Ability to test dynamic content
360 Campaigner
10.0
eTrigue
8.6
Landing pages
360 Campaigner
10.0
eTrigue
7.0
A/B testing
360 Campaigner
9.0
eTrigue
6.0
Mobile optimization
360 Campaigner
10.0
eTrigue
5.0
Email deliverability reporting
360 Campaigner
9.0
eTrigue
4.0
List management
360 Campaigner
9.0
eTrigue
6.0
Triggered drip sequences
360 Campaigner
10.0
eTrigue
7.0

Lead Management

360 Campaigner
9.8
eTrigue
6.3
Lead nurturing
360 Campaigner
10.0
eTrigue
6.0
Lead scoring and grading
360 Campaigner
10.0
eTrigue
7.0
Data quality management
360 Campaigner
10.0
eTrigue
6.0
Automated sales alerts and tasks
360 Campaigner
9.0
eTrigue
6.0

Campaign Management

360 Campaigner
9.5
eTrigue
6.8
Calendaring
360 Campaigner
9.0
eTrigue
8.6
Event/webinar marketing
360 Campaigner
10.0
eTrigue
5.0

Social Media Marketing

360 Campaigner
10.0
eTrigue
6.6
Social sharing and campaigns
360 Campaigner
10.0
eTrigue
5.0
Social profile integration
360 Campaigner
10.0
eTrigue
8.3

Reporting & Analytics

360 Campaigner
9.3
eTrigue
6.7
Dashboards
360 Campaigner
9.0
eTrigue
7.0
Standard reports
360 Campaigner
10.0
eTrigue
6.0
Custom reports
360 Campaigner
9.0
eTrigue
7.0

Platform & Infrastructure

360 Campaigner
9.3
eTrigue
4.8
API
360 Campaigner
9.0
eTrigue
6.0
Role-based workflow & approvals
360 Campaigner
9.0
eTrigue
6.0
Customizability
360 Campaigner
10.0
eTrigue
6.0
Integration with Salesforce.com
360 Campaigner
9.0
eTrigue
9.0
Integration with Microsoft Dynamics CRM
360 Campaigner
9.0
eTrigue
1.0
Integration with SugarCRM
360 Campaigner
10.0
eTrigue
1.0

Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Jessica Bwire | TrustRadius Reviewer

eTrigue

  • Really easy to use. We can build a campaign in about 30 minutes and our new hires can learn to use it very quickly.
  • Free phone support.
  • I can always get someone to help me and they actually return calls quicker than most all companies.
  • We are able to create campaigns before we finish all the assets. We can launch, then change the flow and add assets when they are ready.
  • Integration with Google AdWords is very easy to setup, and has lots of ROI and campaign peformance reporting.
Paul Normandin | TrustRadius Reviewer

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Jessica Bwire | TrustRadius Reviewer

eTrigue

  • I've never been too crazy about the reporting within DemandCenter. There is always a solution for any type of report I'm seeking, but it involves report designing (choosing data points dragging/dropping columns & rows) which is made difficult by the lack of descriptions & values for the data points. To their credit, they did release a new suite of simplified (and pretty) reports, dubbed "Marketing Effectiveness". Relegating the older, complicated (yet super-flexible) reports as "Business Analytics".
  • The UI will be a little unfamiliar at first. That is, where you think you should be clicking, you'll need to double-click or drag-and-drop. And I would say DemandCenter has always (and still does) have an issue with UI elements that are "windows within windows" or modal windows with scrolling. But, at least these UI components are consistent throughout the entire application - so once you're used to it, you can actually achieve some pretty impressive speeds.
  • One of DemandCenter's greatest features is being squished down to uselessness: Derived Data. As mentioned, I scrub our data on a regular basis, and this means filling/appending data, or extrapolating to fill missing data. DC released a feature called "Derived Data" that scours useful info from the prospect's IP address (mostly geographical info). Now, while you can create campaign & list conditions based on derived data, there is no easy way to simply extract that oh-so-valuable derived Country or State and have it map those values to the standard fields. Or at least let you export derived data. They have plans to fix this - but for now it's like dangling candy in front of a baby.
Jareb Coupe | TrustRadius Reviewer

Likelihood to Renew

360 Campaigner

No score
No answers yet
No answers on this topic

eTrigue

eTrigue 9.7
Based on 21 answers
We have tried other systems and eTrigue is the easiest to use, easiest to train new people on, and most responsive support team we have ever experienced. They ask our input on new features they are developing, and have implemented some of our suggestions in their product rollouts. We get new features almost every month. We get live support without any cost, and they return our phone calls within an hour every time. They treat us like a true partner.
Anonymous | TrustRadius Reviewer

Usability

360 Campaigner

No score
No answers yet
No answers on this topic

eTrigue

eTrigue 8.9
Based on 4 answers
Having used Marketo, Act-On, and Pardot, eTrigue is MUCH easier to use and easier to train new team members to use.
Anonymous | TrustRadius Reviewer

Support Rating

360 Campaigner

No score
No answers yet
No answers on this topic

eTrigue

eTrigue 8.8
Based on 4 answers
Been very happy with their responsiveness and ability to resolve issues
Pendy Pendyala | TrustRadius Reviewer

Implementation Rating

360 Campaigner

No score
No answers yet
No answers on this topic

eTrigue

eTrigue 8.4
Based on 3 answers
You will need to think about which users you want to have each role, and the features allowed in each role. You should watch the training videos before you get live training. It saved us several hours as they had already answered 90% of our questions.
Anonymous | TrustRadius Reviewer

Alternatives Considered

360 Campaigner

360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
Jessica Bwire | TrustRadius Reviewer

eTrigue

Constant Contact offered now tracking, lead alerts. Marketo wasn't as flexible-- for example not easy to schedule campaigns in advance, to launch in the future. Also liked the interface and the DemandCenter lead alert format more than Marketo.
Ken Worthen | TrustRadius Reviewer

Return on Investment

360 Campaigner

  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
Jessica Bwire | TrustRadius Reviewer

eTrigue

  • We get the upper hand on follow-up with return visitors... not by reverse DNS lookup or pattern match but by direct cookie validation. Inside sales productivity is boosted by 33% easy with eTrigue.
  • The alerts and data are lightning fast, giving marketing immediate feedback on campaign data and prospects.
Gregory Ness | TrustRadius Reviewer

Screenshots

Pricing Details

360 Campaigner

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

360 Campaigner Editions & Modules

Edition
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994
  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails
Additional Pricing Details
For additional tiers of emails, contacts and nurturing credits under each plan.

eTrigue

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

eTrigue Editions & Modules

Edition
eTrigue DemandCenter pricing begins at:$6001
  1. complete
Additional Pricing Details

Rating Summary

Likelihood to Recommend

360 Campaigner
10.0
eTrigue
6.0

Likelihood to Renew

360 Campaigner
eTrigue
9.7

Usability

360 Campaigner
eTrigue
8.9

Performance

360 Campaigner
eTrigue
9.1

Support Rating

360 Campaigner
eTrigue
8.8

Implementation Rating

360 Campaigner
eTrigue
8.4

Add comparison