12 Ratings
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Score 9.7 out of 100
50 Ratings
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Score 4.9 out of 100

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Jessica Bwire | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

Hatchbuck is great for small to mid size businesses that are really looking to keep track of their progress with their sales leads as well as their existing customers, as well as tracking the activity their customers are taking from their communications, and automate their sales and marketing funnel as much as possible. We are a SaaS company (software as a service), with sales that range from teeny tiny to very big fish so it's been an easy tool to work with to make sure we are communicating with clients based on their size and needs.
Kaitlin Rawley | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

360 Campaigner
9.6
BenchmarkONE (formerly Hatchbuck)
6.0
WYSIWYG email editor
360 Campaigner
10.0
BenchmarkONE (formerly Hatchbuck)
6.0
Dynamic content
360 Campaigner
9.0
BenchmarkONE (formerly Hatchbuck)
5.2
Ability to test dynamic content
360 Campaigner
10.0
BenchmarkONE (formerly Hatchbuck)
4.9
Landing pages
360 Campaigner
10.0
BenchmarkONE (formerly Hatchbuck)
4.0
A/B testing
360 Campaigner
9.0
BenchmarkONE (formerly Hatchbuck)
8.9
Mobile optimization
360 Campaigner
10.0
BenchmarkONE (formerly Hatchbuck)
8.9
Email deliverability reporting
360 Campaigner
9.0
BenchmarkONE (formerly Hatchbuck)
5.6
List management
360 Campaigner
9.0
BenchmarkONE (formerly Hatchbuck)
5.3
Triggered drip sequences
360 Campaigner
10.0
BenchmarkONE (formerly Hatchbuck)
5.3

Lead Management

360 Campaigner
9.8
BenchmarkONE (formerly Hatchbuck)
5.0
Lead nurturing
360 Campaigner
10.0
BenchmarkONE (formerly Hatchbuck)
4.2
Lead scoring and grading
360 Campaigner
10.0
BenchmarkONE (formerly Hatchbuck)
5.3
Data quality management
360 Campaigner
10.0
BenchmarkONE (formerly Hatchbuck)
5.3
Automated sales alerts and tasks
360 Campaigner
9.0
BenchmarkONE (formerly Hatchbuck)
5.3

Campaign Management

360 Campaigner
9.5
BenchmarkONE (formerly Hatchbuck)
7.5
Calendaring
360 Campaigner
9.0
BenchmarkONE (formerly Hatchbuck)
7.9
Event/webinar marketing
360 Campaigner
10.0
BenchmarkONE (formerly Hatchbuck)
7.1

Social Media Marketing

360 Campaigner
10.0
BenchmarkONE (formerly Hatchbuck)
4.1
Social sharing and campaigns
360 Campaigner
10.0
BenchmarkONE (formerly Hatchbuck)
6.4
Social profile integration
360 Campaigner
10.0
BenchmarkONE (formerly Hatchbuck)
1.9

Reporting & Analytics

360 Campaigner
9.3
BenchmarkONE (formerly Hatchbuck)
4.1
Dashboards
360 Campaigner
9.0
BenchmarkONE (formerly Hatchbuck)
4.4
Standard reports
360 Campaigner
10.0
BenchmarkONE (formerly Hatchbuck)
1.0
Custom reports
360 Campaigner
9.0
BenchmarkONE (formerly Hatchbuck)
6.8

Platform & Infrastructure

360 Campaigner
9.3
BenchmarkONE (formerly Hatchbuck)
5.8
API
360 Campaigner
9.0
BenchmarkONE (formerly Hatchbuck)
2.1
Role-based workflow & approvals
360 Campaigner
9.0
BenchmarkONE (formerly Hatchbuck)
8.0
Customizability
360 Campaigner
10.0
BenchmarkONE (formerly Hatchbuck)
3.9
Integration with Salesforce.com
360 Campaigner
9.0
BenchmarkONE (formerly Hatchbuck)
6.7
Integration with Microsoft Dynamics CRM
360 Campaigner
9.0
BenchmarkONE (formerly Hatchbuck)
6.9
Integration with SugarCRM
360 Campaigner
10.0
BenchmarkONE (formerly Hatchbuck)
6.9

Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Jessica Bwire | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

  • The product is simple to use but can be as complex as you would like it to be.
  • Customer service and support are great. Always responsive and quick to find a solution.
  • The email templates and instructional videos have been helpful.
  • They definitely understand marketing and have created a simple system to support content delivery.
David Gurian | TrustRadius Reviewer

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Jessica Bwire | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

  • They may be a little behind the curve when it comes to some of the advanced features, such as integrating various calendars and e-mail clients.
  • I would like to see them more integrated with social media platforms, such as keeping track of social media activity and adding more platforms that they track within a record.
  • The onboarding process was a bit bumpy and took much longer than expected.
Donald G. Purdy, M.A. | TrustRadius Reviewer

Likelihood to Renew

360 Campaigner

No score
No answers yet
No answers on this topic

BenchmarkONE (formerly Hatchbuck)

BenchmarkONE (formerly Hatchbuck) 8.7
Based on 23 answers
In case you can't tell, we are in love with Hatchbuck software. Could it be improved? Of course it could, but, based on our current needs, and the needs of our existing and targeted clients so far, Hatchbuck presents the best fit option available.As a partner we are looking to grow with Hacthbuck into the future.
Rob Rohena, DIR Incorporated | TrustRadius Reviewer

Usability

360 Campaigner

No score
No answers yet
No answers on this topic

BenchmarkONE (formerly Hatchbuck)

BenchmarkONE (formerly Hatchbuck) 8.2
Based on 4 answers
Hatchbuck offers on-boarding, training, and has a suite of videos, which makes it super easy to get started. As with any software that is the key. Have a plan, stay focused, and get started. Once, you begin to play with Hatchbuck you will see that it is very user friendly.
Rob Rohena, DIR Incorporated | TrustRadius Reviewer

Reliability and Availability

360 Campaigner

No score
No answers yet
No answers on this topic

BenchmarkONE (formerly Hatchbuck)

BenchmarkONE (formerly Hatchbuck) 8.5
Based on 8 answers
There has never been any downtime for Hatchbuck, which is very reassuring for me as I market and recruit strenuously for the University at Albany's executive Weekend MBA Program. Hatchbuck team members have also been available when I have reached out to them with questions or issues. With one exception, where one of my e-mails became lost in the Internet "black hole," they have gotten back to me in very timely fashion!
Donald G. Purdy, M.A. | TrustRadius Reviewer

Support Rating

360 Campaigner

No score
No answers yet
No answers on this topic

BenchmarkONE (formerly Hatchbuck)

BenchmarkONE (formerly Hatchbuck) 9.1
Based on 6 answers
I always get a response within 24 hours, unless I ask on a weekend. The team seems to work together to resolve my issues, answer my questions, and update me on changes. In fact, they have even connected [with] me to ask how they can improve the Hatchbuck software and their service. This is why I love them so much.
Rob Rohena, DIR Incorporated | TrustRadius Reviewer

Implementation Rating

360 Campaigner

No score
No answers yet
No answers on this topic

BenchmarkONE (formerly Hatchbuck)

BenchmarkONE (formerly Hatchbuck) 8.2
Based on 6 answers
Overall very satisfied. More sample please.
Jim O'Keefe | TrustRadius Reviewer

Alternatives Considered

360 Campaigner

360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
Jessica Bwire | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

I have had more experience with Hatchbuck, and was introduced to it through someone who is quite familiar. My perspective is that for the money, Hatchbuck does all it needs to, and does it well. I'm sure there are comparable products, but this is the first one that I found user friendly enough to be able to use it consistently
Leo Woods | TrustRadius Reviewer

Return on Investment

360 Campaigner

  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
Jessica Bwire | TrustRadius Reviewer

BenchmarkONE (formerly Hatchbuck)

  • It saved us time, as we were able to centralize our marketing and sales efforts
  • It helped close more sales, through nurturing funnels
  • Since it has options to create sales-related tasks, it helped our team be on top of all new prospects and provide timely information
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

360 Campaigner

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

360 Campaigner Editions & Modules

Edition
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994
  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails
Additional Pricing Details
For additional tiers of emails, contacts and nurturing credits under each plan.

BenchmarkONE (formerly Hatchbuck)

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

BenchmarkONE (formerly Hatchbuck) Editions & Modules

Edition
Core$791
Pro$1391
Enterprise$1991
  1. per month
Additional Pricing Details
Listed prices reflect monthly cost for semi-annual billing. Monthly pricing information is available at hatchbuck.com/pricing.

Rating Summary

Likelihood to Recommend

360 Campaigner
10.0
BenchmarkONE (formerly Hatchbuck)
4.3

Likelihood to Renew

360 Campaigner
BenchmarkONE (formerly Hatchbuck)
8.7

Usability

360 Campaigner
BenchmarkONE (formerly Hatchbuck)
8.2

Reliability and Availability

360 Campaigner
BenchmarkONE (formerly Hatchbuck)
8.5

Performance

360 Campaigner
BenchmarkONE (formerly Hatchbuck)
6.4

Support Rating

360 Campaigner
BenchmarkONE (formerly Hatchbuck)
9.1

Implementation Rating

360 Campaigner
BenchmarkONE (formerly Hatchbuck)
8.2

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