What users are saying about
14 Ratings
54 Ratings
14 Ratings
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Score 9.3 out of 100
54 Ratings
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Score 7.2 out of 100

Feature Set Ratings

    Email & Online Marketing

    9.6

    360 Campaigner

    96%

    HCL Unica

    Feature Set Not Supported
    N/A
    360 Campaigner ranks higher in 9/9 features

    WYSIWYG email editor

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Dynamic content

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Ability to test dynamic content

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Landing pages

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    A/B testing

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Mobile optimization

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Email deliverability reporting

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    List management

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Triggered drip sequences

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Lead Management

    9.8

    360 Campaigner

    98%

    HCL Unica

    Feature Set Not Supported
    N/A
    360 Campaigner ranks higher in 4/4 features

    Lead nurturing

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Lead scoring and grading

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Data quality management

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Automated sales alerts and tasks

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Campaign Management

    9.5

    360 Campaigner

    95%

    HCL Unica

    Feature Set Not Supported
    N/A
    360 Campaigner ranks higher in 2/2 features

    Calendaring

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Event/webinar marketing

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Social Media Marketing

    10.0

    360 Campaigner

    100%

    HCL Unica

    Feature Set Not Supported
    N/A
    360 Campaigner ranks higher in 2/2 features

    Social sharing and campaigns

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Social profile integration

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Reporting & Analytics

    9.3

    360 Campaigner

    93%

    HCL Unica

    Feature Set Not Supported
    N/A
    360 Campaigner ranks higher in 3/3 features

    Dashboards

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Standard reports

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Custom reports

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Platform & Infrastructure

    9.3

    360 Campaigner

    93%

    HCL Unica

    Feature Set Not Supported
    N/A
    360 Campaigner ranks higher in 6/6 features

    API

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Role-based workflow & approvals

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Customizability

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Integration with Salesforce.com

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Integration with SugarCRM

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Attribute Ratings

    • 360 Campaigner is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    10.0

    360 Campaigner

    100%
    1 Rating
    9.0

    HCL Unica

    90%
    15 Ratings

    Likelihood to Renew

    360 Campaigner

    N/A
    0 Ratings
    8.7

    HCL Unica

    87%
    11 Ratings

    Usability

    360 Campaigner

    N/A
    0 Ratings
    8.0

    HCL Unica

    80%
    1 Rating

    Support Rating

    360 Campaigner

    N/A
    0 Ratings
    3.0

    HCL Unica

    30%
    2 Ratings

    Implementation Rating

    360 Campaigner

    N/A
    0 Ratings
    7.2

    HCL Unica

    72%
    4 Ratings

    Likelihood to Recommend

    360 Campaigner

    360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
    Read full review

    HCL Technologies

    I think it is wel suited for a business with a lot of one on one relations in the database. For example a supermarket that sells products to a client and gives a reduction on that product. It is nice if the selection process is not to complex and does not involve to many calculations. It is also nice if it is very clear what you want to follow up. In our environment we have lots of many-to-many relations. for example one product is held by more then one client. And that client might have more of those products with other clients. These kind of situation demands for a lot of calculations with derived fields(*), and there things go far too slow. Unica is probably not such a good solution for us, because our environment is too complex, and so is to process of creating the selection, we often have to change things in the selection flows. Because of the complexity it is difficult to see what the flow is exactly doing afterwoods, it also takes to much time to modify existing campaigns. The interface is not handy to work with, if you have long lists of variables, of tables or derived fields(*) you have to scroll through trough them, you can not really search them or reorder them. You can not drag and drop fields or other objects like derived fields in the flow, what would be easy if you have to make frequent changes to the proces flow. When you copy objects something the content of the object changes because the links with other objects or lost. (*) derived field: field to calculate something
    Read full review

    Pros

    360 Campaigner

    • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
    • 360 Campaigner supports email marketing and delivery tracking.
    • Mobile optimization is another marketing solution.
    Read full review

    HCL Technologies

    • Ability to translate Multiple SQL queries into a very easy to use visual GUI.
    • Provides the ability to pre-define segments, run them once in off hours, store them in their own system tables for quick youth and a significant reduction in CPU utilization on the database.
    • It’s use of Reusable objects. Including user variables to pre-define calculations one time, macros that you can create and pass values to parameterize the SQL code And the creation of templates to easily replicate work.
    • It’s ability to bring in external data on the fly that can very easily be mapped into any flowchart.
    • It’s flexibility and creating UNIX script via triggers to automate sending of files to multiple vendors with different FTP sites
    • It’s flexibility in the output layouts that it can create.
    Read full review

    Cons

    360 Campaigner

    • No mobile application for 360 Campaigner.
    • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
    • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
    Read full review

    HCL Technologies

    • Greater integration of real time (Interact) capabilities with outbound channels, in particular IBM eMessage Email & SMS delivery.
    • Additional outbound channels to be integrated into eMessage, including Facebook Fanpage & Twitter DM broadcasts. At the moment these are possible only through custom additional integration.
    • Support for additional marketing database technology, e.g. MySQL, Exasol, ParAccel, WX2.
    • Provision of database technology with software purchase, as Web technology (IBM WebSphere Express) is supplied for free, but no database is supplied - since IBM also market DB2, which is a supported technology it seems a shame.
    Read full review

    Pricing Details

    360 Campaigner

    Starting Price

    $90 upto 10000 emails

    Editions & Modules

    360 Campaigner editions and modules pricing
    EditionModules
    Starter$901
    Genius$2492
    Explorer$1,4993
    Champion$1,6994

    Footnotes

    1. upto 10000 emails
    2. up to 10000 emails, 30000 Nurture emails
    3. up to 10000 emails & Contacts
    4. up to 10000 emails & Contacts, 30000 Nurture emails

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    For additional tiers of emails, contacts and nurturing credits under each plan.

    HCL Unica

    Starting Price

    Editions & Modules

    HCL Unica editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      Optional

      Additional Details

      Likelihood to Renew

      360 Campaigner

      No answers on this topic

      HCL Technologies

      There are three main factors to renew a licence: 1) Cost to migrate to another platform would be rather expensive and time consuming, plus the requirement of retraining employees to use a new tool 2) It has been proven time and time again that it is a market leader in the space (10 years +) 3) It can be built upon, with the addition of additional IBM EMM modules - despite theories it does have very strong digital capabilities.
      Read full review

      Usability

      360 Campaigner

      No answers on this topic

      HCL Technologies

      I think it is easy to use, if you don't have to do to complex selections.
      Read full review

      Support Rating

      360 Campaigner

      No answers on this topic

      HCL Technologies

      I didn't use the Unica support since it is with IBM, only before.
      Read full review

      Implementation Rating

      360 Campaigner

      No answers on this topic

      HCL Technologies

      - We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process
      Read full review

      Alternatives Considered

      360 Campaigner

      360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
      Read full review

      HCL Technologies

      The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call center about any campaigns, you can easily validate it into the contact or response history.
      Read full review

      Return on Investment

      360 Campaigner

      • Email marketing brings more clients on board, making us have huge sales.
      • Lead management increases the customer loyalty and the brand reputation.
      • The sales volume exceeds the cost of installing 360 Campaigner.
      Read full review

      HCL Technologies

      • It helps my clients drive their business which in turn, drives more profit for them.
      • It helps my clients determine what works, and what doesn't work, in terms of their social marketing campaigns.
      • It helps navigate proper budgeting through determining what clients' users respond to, and what they find unique.
      Read full review

      Screenshots

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