What users are saying about
12 Ratings
54 Ratings
12 Ratings
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Score 9.7 out of 100
54 Ratings
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Score 5.8 out of 100

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Jessica Bwire | TrustRadius Reviewer

HCL Unica

I think it is wel suited for a business with a lot of one on one relations in the database. For example a supermarket that sells products to a client and gives a reduction on that product. It is nice if the selection process is not to complex and does not involve to many calculations. It is also nice if it is very clear what you want to follow up.In our environment we have lots of many-to-many relations. for example one product is held by more then one client. And that client might have more of those products with other clients. These kind of situation demands for a lot of calculations with derived fields(*), and there things go far too slow. Unica is probably not such a good solution for us, because our environment is too complex, and so is to process of creating the selection, we often have to change things in the selection flows. Because of the complexity it is difficult to see what the flow is exactly doing afterwoods, it also takes to much time to modify existing campaigns. The interface is not handy to work with, if you have long lists of variables, of tables or derived fields(*) you have to scroll through trough them, you can not really search them or reorder them. You can not drag and drop fields or other objects like derived fields in the flow, what would be easy if you have to make frequent changes to the proces flow. When you copy objects something the content of the object changes because the links with other objects or lost. (*) derived field: field to calculate something
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

360 Campaigner
9.6
HCL Unica
WYSIWYG email editor
360 Campaigner
10.0
HCL Unica
Dynamic content
360 Campaigner
9.0
HCL Unica
Ability to test dynamic content
360 Campaigner
10.0
HCL Unica
Landing pages
360 Campaigner
10.0
HCL Unica
A/B testing
360 Campaigner
9.0
HCL Unica
Mobile optimization
360 Campaigner
10.0
HCL Unica
Email deliverability reporting
360 Campaigner
9.0
HCL Unica
List management
360 Campaigner
9.0
HCL Unica
Triggered drip sequences
360 Campaigner
10.0
HCL Unica

Lead Management

360 Campaigner
9.8
HCL Unica
Lead nurturing
360 Campaigner
10.0
HCL Unica
Lead scoring and grading
360 Campaigner
10.0
HCL Unica
Data quality management
360 Campaigner
10.0
HCL Unica
Automated sales alerts and tasks
360 Campaigner
9.0
HCL Unica

Campaign Management

360 Campaigner
9.5
HCL Unica
Calendaring
360 Campaigner
9.0
HCL Unica
Event/webinar marketing
360 Campaigner
10.0
HCL Unica

Social Media Marketing

360 Campaigner
10.0
HCL Unica
Social sharing and campaigns
360 Campaigner
10.0
HCL Unica
Social profile integration
360 Campaigner
10.0
HCL Unica

Reporting & Analytics

360 Campaigner
9.3
HCL Unica
Dashboards
360 Campaigner
9.0
HCL Unica
Standard reports
360 Campaigner
10.0
HCL Unica
Custom reports
360 Campaigner
9.0
HCL Unica

Platform & Infrastructure

360 Campaigner
9.3
HCL Unica
API
360 Campaigner
9.0
HCL Unica
Role-based workflow & approvals
360 Campaigner
9.0
HCL Unica
Customizability
360 Campaigner
10.0
HCL Unica
Integration with Salesforce.com
360 Campaigner
9.0
HCL Unica
Integration with Microsoft Dynamics CRM
360 Campaigner
9.0
HCL Unica
Integration with SugarCRM
360 Campaigner
10.0
HCL Unica

Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Jessica Bwire | TrustRadius Reviewer

HCL Unica

  • Ability to translate Multiple SQL queries into a very easy to use visual GUI.
  • Provides the ability to pre-define segments, run them once in off hours, store them in their own system tables for quick youth and a significant reduction in CPU utilization on the database.
  • It’s use of Reusable objects. Including user variables to pre-define calculations one time, macros that you can create and pass values to parameterize the SQL code And the creation of templates to easily replicate work.
  • It’s ability to bring in external data on the fly that can very easily be mapped into any flowchart.
  • It’s flexibility and creating UNIX script via triggers to automate sending of files to multiple vendors with different FTP sites
  • It’s flexibility in the output layouts that it can create.
Eric Bahme | TrustRadius Reviewer

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Jessica Bwire | TrustRadius Reviewer

HCL Unica

  • Greater integration of real time (Interact) capabilities with outbound channels, in particular IBM eMessage Email & SMS delivery.
  • Additional outbound channels to be integrated into eMessage, including Facebook Fanpage & Twitter DM broadcasts. At the moment these are possible only through custom additional integration.
  • Support for additional marketing database technology, e.g. MySQL, Exasol, ParAccel, WX2.
  • Provision of database technology with software purchase, as Web technology (IBM WebSphere Express) is supplied for free, but no database is supplied - since IBM also market DB2, which is a supported technology it seems a shame.
Tim Biddiscombe | TrustRadius Reviewer

Likelihood to Renew

360 Campaigner

No score
No answers yet
No answers on this topic

HCL Unica

HCL Unica 8.7
Based on 12 answers
There are three main factors to renew a licence:1) Cost to migrate to another platform would be rather expensive and time consuming, plus the requirement of retraining employees to use a new tool2) It has been proven time and time again that it is a market leader in the space (10 years +)3) It can be built upon, with the addition of additional IBM EMM modules - despite theories it does have very strong digital capabilities.
Brent Banning | TrustRadius Reviewer

Usability

360 Campaigner

No score
No answers yet
No answers on this topic

HCL Unica

HCL Unica 8.0
Based on 1 answer
I think it is easy to use, if you don't have to do to complex selections.
Anonymous | TrustRadius Reviewer

Support Rating

360 Campaigner

No score
No answers yet
No answers on this topic

HCL Unica

HCL Unica 3.0
Based on 1 answer
I didn't use the Unica support since it is with IBM, only before.
Anonymous | TrustRadius Reviewer

Implementation Rating

360 Campaigner

No score
No answers yet
No answers on this topic

HCL Unica

HCL Unica 7.2
Based on 2 answers
- We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process
Anonymous | TrustRadius Reviewer

Alternatives Considered

360 Campaigner

360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
Jessica Bwire | TrustRadius Reviewer

HCL Unica

The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call center about any campaigns, you can easily validate it into the contact or response history.
Gabriel Racine | TrustRadius Reviewer

Return on Investment

360 Campaigner

  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
Jessica Bwire | TrustRadius Reviewer

HCL Unica

  • It helps my clients drive their business which in turn, drives more profit for them.
  • It helps my clients determine what works, and what doesn't work, in terms of their social marketing campaigns.
  • It helps navigate proper budgeting through determining what clients' users respond to, and what they find unique.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

360 Campaigner

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

360 Campaigner Editions & Modules

Edition
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994
  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails
Additional Pricing Details
For additional tiers of emails, contacts and nurturing credits under each plan.

HCL Unica

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

HCL Unica Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

360 Campaigner
10.0
HCL Unica
9.0

Likelihood to Renew

360 Campaigner
HCL Unica
8.7

Usability

360 Campaigner
HCL Unica
8.0

Support Rating

360 Campaigner
HCL Unica
3.0

Implementation Rating

360 Campaigner
HCL Unica
7.2

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