360 Campaigner vs. Insightly Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
360 Campaigner
Score 7.6 out of 10
Small Businesses (1-50 employees)
360 Campaigner is a B2B marketing automation platform that includes email marketing, lead nurturing, and CRM capabilities. Data Below Provided by 360 Campaigner Marketing Automation Features Email & Online Marketing Features WYSIWYG Email Editor Scheduled Emails Deliverability Scoring Delivery Tracking Drip Email Marketing Forms, Dynamic Content Dynamic Content Testing (pre…
$90
upto 10000 emails
Insightly Marketing
Score 6.2 out of 10
N/A
Insightly Marketing is marketing automation made simple. It is built on the same platform as Insightly CRM, so customer data flows freely between the two systems in real time, giving users and their teams access to actionable insights faster. The vendor states it has an easy-to-use interface for creating customer journeys, email templates, customer newsletters and shareable dashboards. WIth it, they say users can build engaging campaigns and grow a pipeline to support sales in minutes.
$99
per month
Pricing
360 CampaignerInsightly Marketing
Editions & Modules
Starter
$90
upto 10000 emails
Genius
$249
up to 10000 emails, 30000 Nurture emails
Explorer
$1,499
up to 10000 emails & Contacts
Champion
$1,699
up to 10000 emails & Contacts, 30000 Nurture emails
Plus
$99 per month
billed annually
Professional
$499 per month
billed annually
Enterprise
$999 per month
billed annually
Offerings
Pricing Offerings
360 CampaignerInsightly Marketing
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsFor additional tiers of emails, contacts and nurturing credits under each plan.
More Pricing Information
Features
360 CampaignerInsightly Marketing
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
360 Campaigner
9.6
1 Ratings
22% above category average
Insightly Marketing
7.8
2 Ratings
1% above category average
WYSIWYG email editor10.01 Ratings7.01 Ratings
Dynamic content9.01 Ratings7.02 Ratings
Ability to test dynamic content10.01 Ratings7.52 Ratings
Landing pages10.01 Ratings7.52 Ratings
A/B testing9.01 Ratings7.01 Ratings
Mobile optimization10.01 Ratings10.01 Ratings
Email deliverability reporting9.01 Ratings7.01 Ratings
List management9.01 Ratings9.02 Ratings
Triggered drip sequences10.01 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
360 Campaigner
9.8
1 Ratings
23% above category average
Insightly Marketing
9.5
1 Ratings
20% above category average
Lead nurturing automation10.01 Ratings10.01 Ratings
Lead scoring and grading10.01 Ratings9.01 Ratings
Data quality management10.01 Ratings00 Ratings
Automated sales alerts and tasks9.01 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
360 Campaigner
9.5
1 Ratings
22% above category average
Insightly Marketing
9.0
1 Ratings
17% above category average
Calendaring9.01 Ratings9.01 Ratings
Event/webinar marketing10.01 Ratings9.01 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
360 Campaigner
10.0
1 Ratings
28% above category average
Insightly Marketing
-
Ratings
Social sharing and campaigns10.01 Ratings00 Ratings
Social profile integration10.01 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
360 Campaigner
9.3
1 Ratings
22% above category average
Insightly Marketing
8.5
2 Ratings
13% above category average
Dashboards9.01 Ratings8.52 Ratings
Standard reports10.01 Ratings9.02 Ratings
Custom reports9.01 Ratings7.92 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
360 Campaigner
9.3
1 Ratings
20% above category average
Insightly Marketing
8.2
2 Ratings
8% above category average
API9.01 Ratings8.02 Ratings
Role-based workflow & approvals9.01 Ratings00 Ratings
Customizability10.01 Ratings8.52 Ratings
Integration with Salesforce.com9.01 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.01 Ratings00 Ratings
Integration with SugarCRM10.01 Ratings00 Ratings
Best Alternatives
360 CampaignerInsightly Marketing
Small Businesses
Vbout
Vbout
Score 9.7 out of 10
Vbout
Vbout
Score 9.7 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
360 CampaignerInsightly Marketing
Likelihood to Recommend
10.0
(1 ratings)
1.0
(3 ratings)
Usability
-
(0 ratings)
1.0
(1 ratings)
User Testimonials
360 CampaignerInsightly Marketing
Likelihood to Recommend
360 Campaigner
360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Read full review
Insightly, Inc.
It is very nice to check the phases of the project proposal and can give us an idea of which project is the priority and what client is the most valuable. Give BD team a direction to talk to the client with the potential client. It is less appropriate when it comes to project management [to include] tracking times.
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Pros
360 Campaigner
  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Read full review
Insightly, Inc.
  • Manage Customer Data
  • Link Projects to People
  • Automate Follow-up Reminders
  • Track Emails
  • Create Reports
  • Create Lists
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Cons
360 Campaigner
  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Read full review
Insightly, Inc.
  • In my opinion, Journeys have very limited trigger and response capabilities
  • Allowing HTML options for landing pages
  • Customer support - I leave conversations with support and success feeling more confused or frustrated. I believe one account rep was playing video games while on a review call.
  • List management - uploads, reducing duplicates, general hygine
  • UI - it’s very hard to know where to click or how to do something new, in my opinion.
Read full review
Usability
360 Campaigner
No answers on this topic
Insightly, Inc.
There are a lot of buttons where you think “hmm, what does this do?” (Because, in my opinion, the labeling/copy choice is often terrible). Then you press them and they either do nothing, or do something counterintuitive I found. In my experience, For example, to upload a list, you have to find the somewhat hidden option in a side bar, instead of pressing the Add button. Reporting usually involves downloading multiple reports and patching them together in Excel.
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Alternatives Considered
360 Campaigner
360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
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Insightly, Inc.
Easy to check the phases and notes while EP is more for the project [management].
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Return on Investment
360 Campaigner
  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
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Insightly, Inc.
  • Saves Time
  • Increases Sales
  • Increases Customer Engagement
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ScreenShots

360 Campaigner Screenshots

Screenshot of The DashboardScreenshot of Integrated Contact DatabaseScreenshot of Uploading A ListScreenshot of Campaign Creation - Step I - VScreenshot of Built-In CRMScreenshot of Lead Nurturing

Insightly Marketing Screenshots

Screenshot of Screenshot of Screenshot of