What users are saying about
14 Ratings
98 Ratings
14 Ratings
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Score 9.3 out of 100
98 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.5 out of 100

Feature Set Ratings

    Email & Online Marketing

    9.6

    360 Campaigner

    96%

    Kissmetrics

    Feature Set Not Supported
    N/A
    360 Campaigner ranks higher in 9/9 features

    WYSIWYG email editor

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Dynamic content

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Ability to test dynamic content

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Landing pages

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    A/B testing

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Mobile optimization

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Email deliverability reporting

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    List management

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Triggered drip sequences

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Lead Management

    9.8

    360 Campaigner

    98%

    Kissmetrics

    Feature Set Not Supported
    N/A
    360 Campaigner ranks higher in 4/4 features

    Lead nurturing

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Lead scoring and grading

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Data quality management

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Automated sales alerts and tasks

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Campaign Management

    9.5

    360 Campaigner

    95%

    Kissmetrics

    Feature Set Not Supported
    N/A
    360 Campaigner ranks higher in 2/2 features

    Calendaring

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Event/webinar marketing

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Social Media Marketing

    10.0

    360 Campaigner

    100%

    Kissmetrics

    Feature Set Not Supported
    N/A
    360 Campaigner ranks higher in 2/2 features

    Social sharing and campaigns

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Social profile integration

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Reporting & Analytics

    9.3

    360 Campaigner

    93%

    Kissmetrics

    Feature Set Not Supported
    N/A
    360 Campaigner ranks higher in 3/3 features

    Dashboards

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Standard reports

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Custom reports

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Platform & Infrastructure

    9.3

    360 Campaigner

    93%

    Kissmetrics

    Feature Set Not Supported
    N/A
    360 Campaigner ranks higher in 6/6 features

    API

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Role-based workflow & approvals

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Customizability

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Integration with Salesforce.com

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    9.0
    90%
    1 Rating
    N/A
    0 Ratings

    Integration with SugarCRM

    10.0
    100%
    1 Rating
    N/A
    0 Ratings

    Attribute Ratings

    • 360 Campaigner is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    10.0

    360 Campaigner

    100%
    1 Rating
    8.8

    Kissmetrics

    88%
    48 Ratings

    Likelihood to Renew

    360 Campaigner

    N/A
    0 Ratings
    7.4

    Kissmetrics

    74%
    27 Ratings

    Usability

    360 Campaigner

    N/A
    0 Ratings
    7.1

    Kissmetrics

    71%
    6 Ratings

    Availability

    360 Campaigner

    N/A
    0 Ratings
    8.3

    Kissmetrics

    83%
    12 Ratings

    Performance

    360 Campaigner

    N/A
    0 Ratings
    8.5

    Kissmetrics

    85%
    12 Ratings

    Support Rating

    360 Campaigner

    N/A
    0 Ratings
    9.0

    Kissmetrics

    90%
    18 Ratings

    In-Person Training

    360 Campaigner

    N/A
    0 Ratings
    9.1

    Kissmetrics

    91%
    1 Rating

    Online Training

    360 Campaigner

    N/A
    0 Ratings
    8.6

    Kissmetrics

    86%
    3 Ratings

    Implementation Rating

    360 Campaigner

    N/A
    0 Ratings
    7.3

    Kissmetrics

    73%
    14 Ratings

    Likelihood to Recommend

    360 Campaigner

    360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
    Read full review

    Kissmetrics

    [Kissmetrics is well suited for the] abandon cart scenario to re-engage users on the purchase journey. Engaging users to personalized content using the visit metrics derived from the data captured at each digital touch points. [Implementing] website campaign and journey orchestration is easy. You get visitor profile to segment upon using different visit metrics and action.
    Read full review

    Pros

    360 Campaigner

    • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
    • 360 Campaigner supports email marketing and delivery tracking.
    • Mobile optimization is another marketing solution.
    Read full review

    Kissmetrics

    • The more events you track and properties you send along, the more you can see how specific users use your product/service. The user based timeline gives you a perfect start point to get in touch with users, because you can see where they get stuck.
    • Tracking your traffic sources and how they influence conversions is awesome. You can get a perfect view of how much a traffic source contributes to revenue.
    • Funnel reports give you more insights into micro and macro conversion steps and give you actionable data to work with.
    • Customer support!
    Read full review

    Cons

    360 Campaigner

    • No mobile application for 360 Campaigner.
    • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
    • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
    Read full review

    Kissmetrics

    • Installing.... yes this is also a negative. While you can install and have the program running in minutes, if you use Unbounce, the form tracking process is quite complicated!
    • Updates... I feel like the product updates have slowed a lot lately. Thankfully, the product functionality is so amazing that it hasn't impeded the use of it. However, it is still disappointing to see less frequent software updates.
    • Occasionally clunky UI... there are a few reports that are really easy to mess up and leave you scratching your head on why it isn't showing you any data.
    Read full review

    Pricing Details

    360 Campaigner

    Starting Price

    $90 upto 10000 emails

    Editions & Modules

    360 Campaigner editions and modules pricing
    EditionModules
    Starter$901
    Genius$2492
    Explorer$1,4993
    Champion$1,6994

    Footnotes

    1. upto 10000 emails
    2. up to 10000 emails, 30000 Nurture emails
    3. up to 10000 emails & Contacts
    4. up to 10000 emails & Contacts, 30000 Nurture emails

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    For additional tiers of emails, contacts and nurturing credits under each plan.

    Kissmetrics

    Starting Price

    $150 per month

    Editions & Modules

    Kissmetrics editions and modules pricing
    EditionModules
    Growth5001
    Power8502
    EnterpriseCustom3

    Footnotes

    1. Monthly Tracked People
    2. Monthly Tracked People
    3. Monthly Tracked People

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional $1,500

    Additional Details

    What are Monthly Tracked People? Monthly Tracked People are unique visitors that engage in an Event on your website or with your product, that gets tracked by you in Kissmetrics. Monthly Tracked People can be anonymous or identified.

    Likelihood to Renew

    360 Campaigner

    No answers on this topic

    Kissmetrics

    Price sensitivity and the different choices that now exist in the Analytics industry. I think it makes sense for us sometime this year to rethink our analytics strategy to see how we may leverage the best of GA (which has included lots of new features and updates the past years_, Kiss and other tools as need be
    Read full review

    Usability

    360 Campaigner

    No answers on this topic

    Kissmetrics

    Right after login, you'll get to a dashboard which shows you a quick view on how your business is doing across the events you are tracking. There is no need to dig deeper than that unless you want to, in which case it's very easy to do so just by clicking on the metric on which you want more information. The interface is very intuitive.
    Read full review

    Reliability and Availability

    360 Campaigner

    No answers on this topic

    Kissmetrics

    The application was very rarely down; during the period we used the application, I can think of only two or three occasions in which the site was down. Notably, at no time was the the performance of our own site compromised as a result.
    Read full review

    Performance

    360 Campaigner

    No answers on this topic

    Kissmetrics

    Speed improved dramatically as the service matured. Early iterations of the publicly-released application would occasionally provide slow processing of results, but those delays became much rarer occurrences during the last year that we used KISSmetrics. One of the more impressive views (which started out feeling more like a toy) is the live view of visits. Knowing that you could see, in real time, what events a user triggered, was gratifying and instructive.
    Read full review

    Support Rating

    360 Campaigner

    No answers on this topic

    Kissmetrics

    Our front-line product support person (Mika) is great. She is responsive and great to work with.

    However, the data accuracy issue described earlier is the reason for the low score here. This issue was escalated from front-line to support to level 2 technical support and then it disappeared into a black hole. Escalations, in general, do not go well. We get no response for days, or I have to chase things down. This is not acceptable. Marketing metrics are critically important to me and I need answers quickly. I cannot afford to wait around for days / weeks for a response.

    Just to be clear, these comments only apply to escalated support issues.
    Read full review

    In-Person Training

    360 Campaigner

    No answers on this topic

    Kissmetrics

    Again, we were fortunate to work with KISSmetrics as they built their application, but Hiten, their CEO and founder, was incredibly helpful to me personally, and to our metrics-driven business as a whole, as we adopted their tool.
    Read full review

    Online Training

    360 Campaigner

    No answers on this topic

    Kissmetrics

    I loved this aspect of the product. It wasn't just that the documentation and online tutorials are great - which they are - the on-boarding process though was really stellar. Once you have set everything up, you get a welcome message followed by a step-by-step guide to get you started that is built right into the product interface. For example, the UI asks you to first do X, and then copy this code snippet and send it to your developer who will know what to do with it. When you come back after the first interaction with the product, it continues the process by explaining right in the UI how to track events etc. This kind of step-by-step approach is incredibly efficient. Although there are various forms of supporting documentation (PDFs videos etc) to support every step, you don't really need them. This approach means that you are up and running very quickly with virtually no training time or documentation consultation. Highly efficient process.
    Read full review

    Implementation Rating

    360 Campaigner

    No answers on this topic

    Kissmetrics

    In order to build trackability down to revenue, there was quite a lot of work to integrate Kissmetrics with our software and internal process. We had to build the hooks so that Kissmetrics could call back into our software and billing system, etc.. However, we didn't need additional expertise to do this. Once you understand the API, and you own systems, making it work is not too difficult. We did not require an outside consultant or anything like that
    Read full review

    Alternatives Considered

    360 Campaigner

    360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
    Read full review

    Kissmetrics

    Kissmetrics is a next-level step up for people who are used to getting their tracking and reporting from Google Analytics or Shopify's CMS. While HubSpot arguably has a better user interface, Kissmetrics certainly has the power and usability necessary to track important conversion data and help you make better marketing decisions.
    Read full review

    Return on Investment

    360 Campaigner

    • Email marketing brings more clients on board, making us have huge sales.
    • Lead management increases the customer loyalty and the brand reputation.
    • The sales volume exceeds the cost of installing 360 Campaigner.
    Read full review

    Kissmetrics

    • Unfortunately for this client (small business) the cost of Kissmetrics was just too prohibitive. But it's obvious that for a larger company that can afford it, the data would be invaluable to gain more insight in how to gain more active users and orders for a funnel.
    • The data provided really increases an understanding of how best to provide the right experience for the users...happy users equals increase in ROI.
    Read full review

    Screenshots

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