What users are saying about
12 Ratings
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Score 9.7 out of 100
5 Ratings
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Score 9.6 out of 100

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Jessica Bwire | TrustRadius Reviewer

Lead Liaison LMA

I think Lead Liaison could work well for new companies without an existing tech stack as you can also use it as your CRM.For a more mature company, especially one with multiple existing platform, I do not think it is worth switching, as all of the features will likely seem inferior to alternative specialist tools, many of which are cheaper, better supported and better integrated
James Summers | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

360 Campaigner
9.6
Lead Liaison LMA
5.7
WYSIWYG email editor
360 Campaigner
10.0
Lead Liaison LMA
1.0
Dynamic content
360 Campaigner
9.0
Lead Liaison LMA
9.1
Ability to test dynamic content
360 Campaigner
10.0
Lead Liaison LMA
9.1
Landing pages
360 Campaigner
10.0
Lead Liaison LMA
1.0
A/B testing
360 Campaigner
9.0
Lead Liaison LMA
8.8
Mobile optimization
360 Campaigner
10.0
Lead Liaison LMA
9.1
Email deliverability reporting
360 Campaigner
9.0
Lead Liaison LMA
1.8
List management
360 Campaigner
9.0
Lead Liaison LMA
2.7
Triggered drip sequences
360 Campaigner
10.0
Lead Liaison LMA
8.6

Lead Management

360 Campaigner
9.8
Lead Liaison LMA
4.6
Lead nurturing
360 Campaigner
10.0
Lead Liaison LMA
1.9
Lead scoring and grading
360 Campaigner
10.0
Lead Liaison LMA
3.7
Data quality management
360 Campaigner
10.0
Lead Liaison LMA
9.1
Automated sales alerts and tasks
360 Campaigner
9.0
Lead Liaison LMA
3.6

Campaign Management

360 Campaigner
9.5
Lead Liaison LMA
8.7
Calendaring
360 Campaigner
9.0
Lead Liaison LMA
8.6
Event/webinar marketing
360 Campaigner
10.0
Lead Liaison LMA
8.8

Social Media Marketing

360 Campaigner
10.0
Lead Liaison LMA
8.8
Social sharing and campaigns
360 Campaigner
10.0
Lead Liaison LMA
8.8
Social profile integration
360 Campaigner
10.0
Lead Liaison LMA
8.8

Reporting & Analytics

360 Campaigner
9.3
Lead Liaison LMA
1.2
Dashboards
360 Campaigner
9.0
Lead Liaison LMA
1.8
Standard reports
360 Campaigner
10.0
Lead Liaison LMA
1.0
Custom reports
360 Campaigner
9.0
Lead Liaison LMA
1.0

Platform & Infrastructure

360 Campaigner
9.3
Lead Liaison LMA
6.3
API
360 Campaigner
9.0
Lead Liaison LMA
1.0
Role-based workflow & approvals
360 Campaigner
9.0
Lead Liaison LMA
8.8
Customizability
360 Campaigner
10.0
Lead Liaison LMA
1.0
Integration with Salesforce.com
360 Campaigner
9.0
Lead Liaison LMA
9.1
Integration with Microsoft Dynamics CRM
360 Campaigner
9.0
Lead Liaison LMA
9.1
Integration with SugarCRM
360 Campaigner
10.0
Lead Liaison LMA
9.1

Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Jessica Bwire | TrustRadius Reviewer

Lead Liaison LMA

  • The form customization is perfect. Very easy to use.
  • The insight we get from the form's (GPS) data is nice as we do not have to mandate fields anymore.
  • The ability to pass thru a lot of data on the back end works for our process. The internal receiver (customer service or sales reps) of the form data knows exactly what campaign the lead came from, what clinical specialty is tied to the prospect and what product is of interest. All seamlessly.
Linda Stacy | TrustRadius Reviewer

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Jessica Bwire | TrustRadius Reviewer

Lead Liaison LMA

  • Would be nice for a note section in the contacts OR a complete CRM within
  • Honestly, at this point I could not make any "worthy" suggestions I am happy thus far!
Cindy K. Brown | TrustRadius Reviewer

Likelihood to Renew

360 Campaigner

No score
No answers yet
No answers on this topic

Lead Liaison LMA

Lead Liaison LMA 9.1
Based on 1 answer
Why move from a product that is help grown the speed on Marketing ROI? We see that the dashboards, flexibility and tracking are meeting and exceeding the business needs we had outlined. The support they provide is consistent, available and responsive. They will work with you until your issue is resolved.
Troy Rockman | TrustRadius Reviewer

Usability

360 Campaigner

No score
No answers yet
No answers on this topic

Lead Liaison LMA

Lead Liaison LMA 8.2
Based on 1 answer
One item you did not ask, but should be in around customer support. They do a great job of working with you, training and ongoing questions. Lead Liaison is always available and easy to get answers. The dashboards are great to gain business trends. The social media management is easy and a great way to ensure content is being tracked. The ability to gain tracking code for additional tactics. Our team enjoys the easy access and useability. We work with our clients to make sure they have a tool that we can use to scale for their needs. Lead Liaison makes it easy for us to help clients understand that Marketing ROI is closer to their finger tips than ever before.
Troy Rockman | TrustRadius Reviewer

Support Rating

360 Campaigner

No score
No answers yet
No answers on this topic

Lead Liaison LMA

Lead Liaison LMA 9.1
Based on 1 answer
Lead Liaison has tremendous support. I''ve never gone more than a hour or so without a response. They are quick to understand my request, review the options for solution and deliver the best option with the best outcome. Also, the good part is that I don't need support all the time because the product is so easy.
Troy Rockman | TrustRadius Reviewer

Implementation Rating

360 Campaigner

No score
No answers yet
No answers on this topic

Lead Liaison LMA

Lead Liaison LMA 9.1
Based on 1 answer
Any issue with the adoption of the product were on our end. I wish we had the band width to run faster so we can know more faster. Our team enjoys the dashboards and ease of using the product. I know our clients are appreciating the results of the information as well.
Troy Rockman | TrustRadius Reviewer

Alternatives Considered

360 Campaigner

360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
Jessica Bwire | TrustRadius Reviewer

Lead Liaison LMA

We were poached from a competitor where we were getting 2600% ROI. This was a bad business decision on our part. Lead Liaison promised the same level of visitor identification with many more extra features but it never stacked up. After 12 months we actually did not see a return on investment greater than the original investment. Conversely the competitor has seen a 1700% ROI just in month 1 upon returning to them. So having using Lead Forensics before and after using Lead Liaison it's clear what the variable is.
James Summers | TrustRadius Reviewer

Return on Investment

360 Campaigner

  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
Jessica Bwire | TrustRadius Reviewer

Lead Liaison LMA

  • Ability to create custom forms per campaign.
Linda Stacy | TrustRadius Reviewer

Screenshots

Pricing Details

360 Campaigner

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

360 Campaigner Editions & Modules

Edition
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994
  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails
Additional Pricing Details
For additional tiers of emails, contacts and nurturing credits under each plan.

Lead Liaison LMA

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$499*

* Depends on package

Lead Liaison LMA Editions & Modules

Edition
Visitor Tracking$2501
Sales and Marketing Automation$5002
  1. Page Views per Month
  2. # of Licensed Contacts
Additional Pricing Details

Rating Summary

Likelihood to Recommend

360 Campaigner
10.0
Lead Liaison LMA
1.0

Likelihood to Renew

360 Campaigner
Lead Liaison LMA
9.1

Usability

360 Campaigner
Lead Liaison LMA
8.2

Support Rating

360 Campaigner
Lead Liaison LMA
9.1

Implementation Rating

360 Campaigner
Lead Liaison LMA
9.1

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