360 Campaigner vs. Litmus

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
360 Campaigner
Score 7.2 out of 10
Small Businesses (1-50 employees)
360 Campaigner is a B2B marketing automation platform that includes email marketing, lead nurturing, and CRM capabilities. Data Below Provided by 360 Campaigner Marketing Automation Features Email & Online Marketing Features WYSIWYG Email Editor Scheduled Emails Deliverability Scoring Delivery Tracking Drip Email Marketing Forms, Dynamic Content Dynamic Content Testing (pre…
$90
upto 10000 emails
Litmus
Score 8.9 out of 10
N/A
As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent.
$99
per month
Pricing
360 CampaignerLitmus
Editions & Modules
Starter
$90
upto 10000 emails
Genius
$249
up to 10000 emails, 30000 Nurture emails
Explorer
$1,499
up to 10000 emails & Contacts
Champion
$1,699
up to 10000 emails & Contacts, 30000 Nurture emails
No answers on this topic
Offerings
Pricing Offerings
360 CampaignerLitmus
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsFor additional tiers of emails, contacts and nurturing credits under each plan.Litmus offers different plan types to fit various needs, offering monthly and annual plans, as well as fully customizable Enterprise plans.
More Pricing Information
Features
360 CampaignerLitmus
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
360 Campaigner
9.6
1 Ratings
22% above category average
Litmus
5.1
304 Ratings
45% below category average
WYSIWYG email editor10.01 Ratings6.726 Ratings
Dynamic content9.01 Ratings7.017 Ratings
Ability to test dynamic content10.01 Ratings8.4193 Ratings
Landing pages10.01 Ratings2.63 Ratings
A/B testing9.01 Ratings1.84 Ratings
Mobile optimization10.01 Ratings9.1296 Ratings
Email deliverability reporting9.01 Ratings7.3214 Ratings
List management9.01 Ratings1.82 Ratings
Triggered drip sequences10.01 Ratings1.01 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
360 Campaigner
9.8
1 Ratings
23% above category average
Litmus
-
Ratings
Lead nurturing automation10.01 Ratings00 Ratings
Lead scoring and grading10.01 Ratings00 Ratings
Data quality management10.01 Ratings00 Ratings
Automated sales alerts and tasks9.01 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
360 Campaigner
9.5
1 Ratings
22% above category average
Litmus
-
Ratings
Calendaring9.01 Ratings00 Ratings
Event/webinar marketing10.01 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
360 Campaigner
10.0
1 Ratings
28% above category average
Litmus
-
Ratings
Social sharing and campaigns10.01 Ratings00 Ratings
Social profile integration10.01 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
360 Campaigner
9.3
1 Ratings
22% above category average
Litmus
6.9
196 Ratings
11% below category average
Dashboards9.01 Ratings5.610 Ratings
Standard reports10.01 Ratings8.3195 Ratings
Custom reports9.01 Ratings6.8135 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
360 Campaigner
9.3
1 Ratings
20% above category average
Litmus
-
Ratings
API9.01 Ratings00 Ratings
Role-based workflow & approvals9.01 Ratings00 Ratings
Customizability10.01 Ratings00 Ratings
Integration with Salesforce.com9.01 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.01 Ratings00 Ratings
Integration with SugarCRM10.01 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
360 Campaigner
-
Ratings
Litmus
8.2
293 Ratings
1% below category average
URL Validation00 Ratings7.7217 Ratings
Link Tracking00 Ratings7.9186 Ratings
Spam Testing00 Ratings8.0218 Ratings
Email Previews00 Ratings9.2291 Ratings
Best Alternatives
360 CampaignerLitmus
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Score 9.7 out of 10
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Score 10.0 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Emma by Marigold
Emma by Marigold
Score 8.7 out of 10
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User Ratings
360 CampaignerLitmus
Likelihood to Recommend
10.0
(1 ratings)
9.1
(316 ratings)
Likelihood to Renew
-
(0 ratings)
9.5
(23 ratings)
Usability
-
(0 ratings)
9.9
(18 ratings)
Availability
-
(0 ratings)
9.1
(6 ratings)
Performance
-
(0 ratings)
7.4
(6 ratings)
In-Person Training
-
(0 ratings)
9.0
(1 ratings)
Online Training
-
(0 ratings)
8.2
(2 ratings)
Implementation Rating
-
(0 ratings)
9.1
(10 ratings)
Configurability
-
(0 ratings)
8.7
(4 ratings)
Ease of integration
-
(0 ratings)
10.0
(2 ratings)
Product Scalability
-
(0 ratings)
8.6
(6 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(4 ratings)
Vendor pre-sale
-
(0 ratings)
9.2
(3 ratings)
User Testimonials
360 CampaignerLitmus
Likelihood to Recommend
360 Campaigner
360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Read full review
Litmus Software
Litmus is great for catching rendering issues over other email clients. We send test emails but don't see how they will display on all clients until we plug the code into Litmus. When putting together quarter reports for each campaign, it is a bit of a hassle to get all the reporting needed from pixels, as some of it must be taken from the page manually.
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Pros
360 Campaigner
  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Read full review
Litmus Software
  • Emulation of 100s of email clients by pasting HTML email code into their builder
  • The UI for navigating the build tools, analytics, and other functions are intuitive and easy to learn.
  • They have amazing weekly newsletters that go deep into email trends, benchmarks, and very practical tips. They are well-written.
Read full review
Cons
360 Campaigner
  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Read full review
Litmus Software
  • It would be great if there was an integration where we could make necessary changes in Litmus and update Klaviyo.
  • A better understanding of ways to optimize - things may be good as is, but what are ways that we can improve it for a better-sending reputation?
  • Sometimes the app in Chrome is clunky.
Read full review
Likelihood to Renew
360 Campaigner
No answers on this topic
Litmus Software
It's offering me more than any other email proof software I've heard of! I also really appreciate how Litmus gives back to the email development community via their content creation. I want better marketing and marketing email in the world, and Litmus is working towards that goal. So, yeah, they're good folks with a good product!
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Usability
360 Campaigner
No answers on this topic
Litmus Software
Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
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Reliability and Availability
360 Campaigner
No answers on this topic
Litmus Software
We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time
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Performance
360 Campaigner
No answers on this topic
Litmus Software
As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost
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In-Person Training
360 Campaigner
No answers on this topic
Litmus Software
It was very informative one on one session for me. I was able to use Litmus without any issues.
Read full review
Online Training
360 Campaigner
No answers on this topic
Litmus Software
It has all the required information.
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Implementation Rating
360 Campaigner
No answers on this topic
Litmus Software
It was quick and easy to get up and running. We were able to use the platform not long after getting it up and running.
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Alternatives Considered
360 Campaigner
360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
Read full review
Litmus Software
We currently use both Everest and Litmus. In my opinion, the way our team uses Litmus would rank in second place compared to Everest. Everest not only reports on deliverability, feedback loops, spam traps, block listings, domain and IP reputation, and so much more, but it also shows inboxing trends for our brands and competitors, AND it has (almost) the same pre-send rendering checks as Litmus (i.e. rendering HTML across mailbox providers, mobile and tablet devices, and desktops).
Read full review
Scalability
360 Campaigner
No answers on this topic
Litmus Software
With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions
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Return on Investment
360 Campaigner
  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
Read full review
Litmus Software
  • Litmus has positively helped us to be able to measure email performance metrics and provide stakeholders insights on what email content is resonating with clients
  • Litmus has helped us to ensure our emails are error free by providing us with an overview of whether each email meets the requirements for optimal email performance and delivery
Read full review
ScreenShots

360 Campaigner Screenshots

Screenshot of The DashboardScreenshot of Integrated Contact DatabaseScreenshot of Uploading A ListScreenshot of Campaign Creation - Step I - VScreenshot of Built-In CRMScreenshot of Lead Nurturing

Litmus Screenshots

Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.Screenshot of Litmus Email Guardian, featuring 24/7 link monitoring to safeguard emails.Screenshot of Litmus' integrated insights reports, that can automatically combine metrics from Salesforce Marketing Cloud with subscriber engagement insights from Litmus.Screenshot of campaign preview, available in 100+ popular email clientsScreenshot of Litmus' inbox previewing and feedback tools, that help users to spot and fix issues early.