14 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.3 out of 100
6 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 6 out of 100

Feature Set Ratings

  • 360 Campaigner ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

9.6

360 Campaigner

96%
5.0

Aurea Campaign Manager

50%
360 Campaigner ranks higher in 9/9 features

WYSIWYG email editor

10.0
100%
1 Rating
2.0
20%
1 Rating

Dynamic content

9.0
90%
1 Rating
5.0
50%
1 Rating

Ability to test dynamic content

10.0
100%
1 Rating
7.0
70%
1 Rating

Landing pages

10.0
100%
1 Rating
4.0
40%
1 Rating

A/B testing

9.0
90%
1 Rating
5.0
50%
1 Rating

Mobile optimization

10.0
100%
1 Rating
6.0
60%
1 Rating

Email deliverability reporting

9.0
90%
1 Rating
8.0
80%
2 Ratings

List management

9.0
90%
1 Rating
4.0
40%
1 Rating

Triggered drip sequences

10.0
100%
1 Rating
4.0
40%
1 Rating

Lead Management

9.8

360 Campaigner

98%

Aurea Campaign Manager

Feature Set Not Supported
N/A
360 Campaigner ranks higher in 4/4 features

Lead nurturing

10.0
100%
1 Rating
N/A
0 Ratings

Lead scoring and grading

10.0
100%
1 Rating
N/A
0 Ratings

Data quality management

10.0
100%
1 Rating
N/A
0 Ratings

Automated sales alerts and tasks

9.0
90%
1 Rating
N/A
0 Ratings

Campaign Management

9.5

360 Campaigner

95%

Aurea Campaign Manager

Feature Set Not Supported
N/A
360 Campaigner ranks higher in 2/2 features

Calendaring

9.0
90%
1 Rating
N/A
0 Ratings

Event/webinar marketing

10.0
100%
1 Rating
N/A
0 Ratings

Social Media Marketing

10.0

360 Campaigner

100%

Aurea Campaign Manager

Feature Set Not Supported
N/A
360 Campaigner ranks higher in 2/2 features

Social sharing and campaigns

10.0
100%
1 Rating
N/A
0 Ratings

Social profile integration

10.0
100%
1 Rating
N/A
0 Ratings

Reporting & Analytics

9.3

360 Campaigner

93%
6.0

Aurea Campaign Manager

60%
360 Campaigner ranks higher in 3/3 features

Dashboards

9.0
90%
1 Rating
4.0
40%
1 Rating

Standard reports

10.0
100%
1 Rating
6.0
60%
1 Rating

Custom reports

9.0
90%
1 Rating
8.0
80%
1 Rating

Platform & Infrastructure

9.3

360 Campaigner

93%

Aurea Campaign Manager

Feature Set Not Supported
N/A
360 Campaigner ranks higher in 6/6 features

API

9.0
90%
1 Rating
N/A
0 Ratings

Role-based workflow & approvals

9.0
90%
1 Rating
N/A
0 Ratings

Customizability

10.0
100%
1 Rating
N/A
0 Ratings

Integration with Salesforce.com

9.0
90%
1 Rating
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

9.0
90%
1 Rating
N/A
0 Ratings

Integration with SugarCRM

10.0
100%
1 Rating
N/A
0 Ratings

Attribute Ratings

  • 360 Campaigner is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

10.0

360 Campaigner

100%
1 Rating
8.0

Aurea Campaign Manager

80%
5 Ratings

Likelihood to Renew

360 Campaigner

N/A
0 Ratings
8.0

Aurea Campaign Manager

80%
3 Ratings

Usability

360 Campaigner

N/A
0 Ratings
8.0

Aurea Campaign Manager

80%
1 Rating

Availability

360 Campaigner

N/A
0 Ratings
9.0

Aurea Campaign Manager

90%
2 Ratings

Performance

360 Campaigner

N/A
0 Ratings
6.0

Aurea Campaign Manager

60%
2 Ratings

Support Rating

360 Campaigner

N/A
0 Ratings
8.0

Aurea Campaign Manager

80%
2 Ratings

Online Training

360 Campaigner

N/A
0 Ratings
5.0

Aurea Campaign Manager

50%
1 Rating

Implementation Rating

360 Campaigner

N/A
0 Ratings
6.0

Aurea Campaign Manager

60%
2 Ratings

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Read full review

Aurea

I feel that this is a very good email marking system. You really can accomplish any task needed for your email marketing needs. I think that if a few key features were added, it would really take Lyris HQ over the top. We are very happy with this product and we tell our clients about it when they ask us.
Read full review

Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Read full review

Aurea

  • I like the file import process - quick and efficient.
  • List segmentation is thorough.
  • Campaign monitoring is easily accessible and accurate.
Read full review

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Read full review

Aurea

  • PHP API
  • Segmentation
  • Creating messages via API calls
Read full review

Pricing Details

360 Campaigner

Starting Price

$90 upto 10000 emails

Editions & Modules

360 Campaigner editions and modules pricing
EditionModules
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994

Footnotes

  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

For additional tiers of emails, contacts and nurturing credits under each plan.

Aurea Campaign Manager

Starting Price

Editions & Modules

Aurea Campaign Manager editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    360 Campaigner

    No answers on this topic

    Aurea

    Lyris HQ is a simple tool, but it is highly effective and , for smaller organizations, it can save a lot of time and money.
    Read full review

    Usability

    360 Campaigner

    No answers on this topic

    Aurea

    Super easy to use.
    Read full review

    Reliability and Availability

    360 Campaigner

    No answers on this topic

    Aurea

    No issue.
    Read full review

    Performance

    360 Campaigner

    No answers on this topic

    Aurea

    Running larger segments can take some time.
    Read full review

    Support Rating

    360 Campaigner

    No answers on this topic

    Aurea

    I found one really good tech support guru and stuck with him forever.
    Read full review

    Implementation Rating

    360 Campaigner

    No answers on this topic

    Aurea

    Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.
    Read full review

    Alternatives Considered

    360 Campaigner

    360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
    Read full review

    Aurea

    They are much better
    Read full review

    Return on Investment

    360 Campaigner

    • Email marketing brings more clients on board, making us have huge sales.
    • Lead management increases the customer loyalty and the brand reputation.
    • The sales volume exceeds the cost of installing 360 Campaigner.
    Read full review

    Aurea

    • More defined lists for third party blasts, which turns into more leads for the clients. Which is more money in our pocket.
    • Some segmentation pulls do take a long time, thus leading to multiple requests and a time suck for myself.
    Read full review

    Screenshots

    Add comparison