12 Ratings
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Score 9.8 out of 100
6 Ratings
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Score 6 out of 100

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Jessica Bwire | TrustRadius Reviewer

Aurea Campaign Manager (formerly Lyris HQ)

I feel that this is a very good email marking system. You really can accomplish any task needed for your email marketing needs. I think that if a few key features were added, it would really take Lyris HQ over the top. We are very happy with this product and we tell our clients about it when they ask us.
Chris Kashow | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

360 Campaigner
9.6
Aurea Campaign Manager (formerly Lyris HQ)
5.0
WYSIWYG email editor
360 Campaigner
10.0
Aurea Campaign Manager (formerly Lyris HQ)
2.0
Dynamic content
360 Campaigner
9.0
Aurea Campaign Manager (formerly Lyris HQ)
5.0
Ability to test dynamic content
360 Campaigner
10.0
Aurea Campaign Manager (formerly Lyris HQ)
7.0
Landing pages
360 Campaigner
10.0
Aurea Campaign Manager (formerly Lyris HQ)
4.0
A/B testing
360 Campaigner
9.0
Aurea Campaign Manager (formerly Lyris HQ)
5.0
Mobile optimization
360 Campaigner
10.0
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Email deliverability reporting
360 Campaigner
9.0
Aurea Campaign Manager (formerly Lyris HQ)
8.0
List management
360 Campaigner
9.0
Aurea Campaign Manager (formerly Lyris HQ)
4.0
Triggered drip sequences
360 Campaigner
10.0
Aurea Campaign Manager (formerly Lyris HQ)
4.0

Lead Management

360 Campaigner
9.8
Aurea Campaign Manager (formerly Lyris HQ)
Lead nurturing
360 Campaigner
10.0
Aurea Campaign Manager (formerly Lyris HQ)
Lead scoring and grading
360 Campaigner
10.0
Aurea Campaign Manager (formerly Lyris HQ)
Data quality management
360 Campaigner
10.0
Aurea Campaign Manager (formerly Lyris HQ)
Automated sales alerts and tasks
360 Campaigner
9.0
Aurea Campaign Manager (formerly Lyris HQ)

Campaign Management

360 Campaigner
9.5
Aurea Campaign Manager (formerly Lyris HQ)
Calendaring
360 Campaigner
9.0
Aurea Campaign Manager (formerly Lyris HQ)
Event/webinar marketing
360 Campaigner
10.0
Aurea Campaign Manager (formerly Lyris HQ)

Social Media Marketing

360 Campaigner
10.0
Aurea Campaign Manager (formerly Lyris HQ)
Social sharing and campaigns
360 Campaigner
10.0
Aurea Campaign Manager (formerly Lyris HQ)
Social profile integration
360 Campaigner
10.0
Aurea Campaign Manager (formerly Lyris HQ)

Reporting & Analytics

360 Campaigner
9.3
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Dashboards
360 Campaigner
9.0
Aurea Campaign Manager (formerly Lyris HQ)
4.0
Standard reports
360 Campaigner
10.0
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Custom reports
360 Campaigner
9.0
Aurea Campaign Manager (formerly Lyris HQ)
8.0

Platform & Infrastructure

360 Campaigner
9.3
Aurea Campaign Manager (formerly Lyris HQ)
API
360 Campaigner
9.0
Aurea Campaign Manager (formerly Lyris HQ)
Role-based workflow & approvals
360 Campaigner
9.0
Aurea Campaign Manager (formerly Lyris HQ)
Customizability
360 Campaigner
10.0
Aurea Campaign Manager (formerly Lyris HQ)
Integration with Salesforce.com
360 Campaigner
9.0
Aurea Campaign Manager (formerly Lyris HQ)
Integration with Microsoft Dynamics CRM
360 Campaigner
9.0
Aurea Campaign Manager (formerly Lyris HQ)
Integration with SugarCRM
360 Campaigner
10.0
Aurea Campaign Manager (formerly Lyris HQ)

Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Jessica Bwire | TrustRadius Reviewer

Aurea Campaign Manager (formerly Lyris HQ)

  • I like the file import process - quick and efficient.
  • List segmentation is thorough.
  • Campaign monitoring is easily accessible and accurate.
Anonymous | TrustRadius Reviewer

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Jessica Bwire | TrustRadius Reviewer

Aurea Campaign Manager (formerly Lyris HQ)

  • PHP API
  • Segmentation
  • Creating messages via API calls
Clark Tomlinson | TrustRadius Reviewer

Likelihood to Renew

360 Campaigner

No score
No answers yet
No answers on this topic

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 8.0
Based on 3 answers
Lyris HQ is a simple tool, but it is highly effective and , for smaller organizations, it can save a lot of time and money.
Anonymous | TrustRadius Reviewer

Usability

360 Campaigner

No score
No answers yet
No answers on this topic

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 8.0
Based on 1 answer
Super easy to use.
Anonymous | TrustRadius Reviewer

Reliability and Availability

360 Campaigner

No score
No answers yet
No answers on this topic

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 9.0
Based on 1 answer
Anonymous | TrustRadius Reviewer

Performance

360 Campaigner

No score
No answers yet
No answers on this topic

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 6.0
Based on 1 answer
Running larger segments can take some time.
Anonymous | TrustRadius Reviewer

Support Rating

360 Campaigner

No score
No answers yet
No answers on this topic

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 8.0
Based on 1 answer
I found one really good tech support guru and stuck with him forever.
Anonymous | TrustRadius Reviewer

Implementation Rating

360 Campaigner

No score
No answers yet
No answers on this topic

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 6.0
Based on 1 answer
Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.
Clark Tomlinson | TrustRadius Reviewer

Alternatives Considered

360 Campaigner

360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
Jessica Bwire | TrustRadius Reviewer

Aurea Campaign Manager (formerly Lyris HQ)

They are much better
Anonymous | TrustRadius Reviewer

Return on Investment

360 Campaigner

  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
Jessica Bwire | TrustRadius Reviewer

Aurea Campaign Manager (formerly Lyris HQ)

  • More defined lists for third party blasts, which turns into more leads for the clients. Which is more money in our pocket.
  • Some segmentation pulls do take a long time, thus leading to multiple requests and a time suck for myself.
Chris Kashow | TrustRadius Reviewer

Screenshots

Pricing Details

360 Campaigner

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

360 Campaigner Editions & Modules

Edition
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994
  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails
Additional Pricing Details
For additional tiers of emails, contacts and nurturing credits under each plan.

Aurea Campaign Manager (formerly Lyris HQ)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Aurea Campaign Manager (formerly Lyris HQ) Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

360 Campaigner
10.0
Aurea Campaign Manager (formerly Lyris HQ)
8.0

Likelihood to Renew

360 Campaigner
Aurea Campaign Manager (formerly Lyris HQ)
8.0

Usability

360 Campaigner
Aurea Campaign Manager (formerly Lyris HQ)
8.0

Reliability and Availability

360 Campaigner
Aurea Campaign Manager (formerly Lyris HQ)
9.0

Performance

360 Campaigner
Aurea Campaign Manager (formerly Lyris HQ)
6.0

Support Rating

360 Campaigner
Aurea Campaign Manager (formerly Lyris HQ)
8.0

Online Training

360 Campaigner
Aurea Campaign Manager (formerly Lyris HQ)
5.0

Implementation Rating

360 Campaigner
Aurea Campaign Manager (formerly Lyris HQ)
6.0

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