What users are saying about
14 Ratings
18 Ratings
14 Ratings
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Score 9.3 out of 100
18 Ratings
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Score 10 out of 100

Feature Set Ratings

  • 360 Campaigner ranks higher in 1 feature set: Email & Online Marketing
  • Mad Mimi ranks higher in 1 feature set: Reporting & Analytics

Email & Online Marketing

9.6

360 Campaigner

96%
8.2

Mad Mimi

82%
360 Campaigner ranks higher in 7/9 features

WYSIWYG email editor

10.0
100%
1 Rating
9.9
99%
8 Ratings

Dynamic content

9.0
90%
1 Rating
7.0
70%
6 Ratings

Ability to test dynamic content

10.0
100%
1 Rating
5.1
51%
6 Ratings

Landing pages

10.0
100%
1 Rating
8.0
80%
5 Ratings

A/B testing

9.0
90%
1 Rating
10.0
100%
1 Rating

Mobile optimization

10.0
100%
1 Rating
7.0
70%
7 Ratings

Email deliverability reporting

9.0
90%
1 Rating
9.0
90%
17 Ratings

List management

9.0
90%
1 Rating
9.9
99%
9 Ratings

Triggered drip sequences

10.0
100%
1 Rating
8.1
81%
5 Ratings

Lead Management

9.8

360 Campaigner

98%

Mad Mimi

Feature Set Not Supported
N/A
360 Campaigner ranks higher in 4/4 features

Lead nurturing

10.0
100%
1 Rating
N/A
0 Ratings

Lead scoring and grading

10.0
100%
1 Rating
N/A
0 Ratings

Data quality management

10.0
100%
1 Rating
N/A
0 Ratings

Automated sales alerts and tasks

9.0
90%
1 Rating
N/A
0 Ratings

Campaign Management

9.5

360 Campaigner

95%

Mad Mimi

Feature Set Not Supported
N/A
360 Campaigner ranks higher in 2/2 features

Calendaring

9.0
90%
1 Rating
N/A
0 Ratings

Event/webinar marketing

10.0
100%
1 Rating
N/A
0 Ratings

Social Media Marketing

10.0

360 Campaigner

100%

Mad Mimi

Feature Set Not Supported
N/A
360 Campaigner ranks higher in 2/2 features

Social sharing and campaigns

10.0
100%
1 Rating
N/A
0 Ratings

Social profile integration

10.0
100%
1 Rating
N/A
0 Ratings

Reporting & Analytics

9.3

360 Campaigner

93%
10.0

Mad Mimi

100%
Mad Mimi ranks higher in 3/3 features

Dashboards

9.0
90%
1 Rating
10.0
100%
7 Ratings

Standard reports

10.0
100%
1 Rating
10.0
100%
8 Ratings

Custom reports

9.0
90%
1 Rating
10.0
100%
6 Ratings

Platform & Infrastructure

9.3

360 Campaigner

93%

Mad Mimi

Feature Set Not Supported
N/A
360 Campaigner ranks higher in 6/6 features

API

9.0
90%
1 Rating
N/A
0 Ratings

Role-based workflow & approvals

9.0
90%
1 Rating
N/A
0 Ratings

Customizability

10.0
100%
1 Rating
N/A
0 Ratings

Integration with Salesforce.com

9.0
90%
1 Rating
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

9.0
90%
1 Rating
N/A
0 Ratings

Integration with SugarCRM

10.0
100%
1 Rating
N/A
0 Ratings

Pre-Send Testing

360 Campaigner

Feature Set Not Supported
N/A
7.7

Mad Mimi

77%
Mad Mimi ranks higher in 3/3 features

Link Tracking

N/A
0 Ratings
10.0
100%
1 Rating

Spelling and Grammar Check

N/A
0 Ratings
6.0
60%
1 Rating

Email Previews

N/A
0 Ratings
7.0
70%
1 Rating

Attribute Ratings

  • 360 Campaigner is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

10.0

360 Campaigner

100%
1 Rating
9.9

Mad Mimi

99%
13 Ratings

Likelihood to Renew

360 Campaigner

N/A
0 Ratings
10.0

Mad Mimi

100%
5 Ratings

Usability

360 Campaigner

N/A
0 Ratings
9.0

Mad Mimi

90%
2 Ratings

Support Rating

360 Campaigner

N/A
0 Ratings
8.0

Mad Mimi

80%
2 Ratings

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Read full review

GoDaddy

Mad Mimi is perfect for scheduling remainder emails. For instance, if you need to remind a client about a pending order next week, you can schedule the remainder email today and it will be sent exactly the date and time you want it to even if you are out of office. If you need to contact thousands of people at a time, Mad Mimi can be used to send the emails all at once to all of them, especially for marketing purposes and newsletter purposes.
Read full review

Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Read full review

GoDaddy

  • I've been on the free plan for years and it has suited me very well. It's reliable and has all the core features I need at the moment. Considering how all the online tools can add up, this is right for my business.
  • Mad Mimi has a super-simple interface, and it's drag and drop, so I don't have to spend a lot of time designing each email. Although you can customize with your logo and colors.
  • There are several free add-ons, which allow for a limited amount of automation. I would recommend taking advantage of the RSS feed, webform, and drip campaign features.
  • You can segment your list into as many groups as you like, which makes for more effective email marketing.
Read full review

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
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GoDaddy

  • The ease on adding links, such as unsubscribe links, is not as easy as it is with other email service providers. Creating simple tags that take the place of a link could help a lot, especially for those not as familiar with HTML.
  • Perhaps a way of archiving old emails, or hiding them from the past emails area. It can look a bit cluttered, and can be confusing in some circumstances.
  • Providing some learning material, or at least a more thorough overview of email marketing, and the user interface would be of great use to beginners.
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Pricing Details

360 Campaigner

Starting Price

$90 upto 10000 emails

Editions & Modules

360 Campaigner editions and modules pricing
EditionModules
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994

Footnotes

  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

For additional tiers of emails, contacts and nurturing credits under each plan.

Mad Mimi

Starting Price

$10 per month

Editions & Modules

Mad Mimi editions and modules pricing
EditionModules
Basic$10.001
Pro$42.002
Silver$199.003
Gold$1049.004

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Likelihood to Renew

360 Campaigner

No answers on this topic

GoDaddy

Pretty simple, I know I'm getting what I pay for and a little more. Although simple and easy for the new user; a more seasoned marketer can still get the most from MadMimi. Especially if the primary purpose is to generate strong brand loyalty with effective communication that integrates your various outlets: MadMimi makes it easy for your customer to pick-up what the business owner wants to relay.
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Usability

360 Campaigner

No answers on this topic

GoDaddy

I find it very easy to use just like my colleagues too. The learning curve is straight forward.
Read full review

Support Rating

360 Campaigner

No answers on this topic

GoDaddy

My issues are usually quickly resolved and their support staffs are very knowledgeable on the software generally
Read full review

Alternatives Considered

360 Campaigner

360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
Read full review

GoDaddy

Constant Contact is the Goliath of the industry and to us, it was unnecessarily complex and expensive. We chose Mad Mimi, after looking at several other new offerings and we've been extremely satisfied with our choice of Mad Mimi.
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Return on Investment

360 Campaigner

  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
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GoDaddy

  • I've spent 3 years creating blog posts, and it is only now encompassing the breath that allows me to draw upon this pieces as a reusable resource, but now this is happening.
  • I preferred the Mad Mimi platform to Mail Chimp, and I suspect it continues to offer advantages. I felt Mad Mimi did themselves a disservice by failing to support their free subscriber service to the same extent that Mail Chimp does. When one's mail list gets sufficiently large, then it does pay to pay them, but not in the context I was using it.
  • It seems that Mad Mimi is targeting direct marketing purposes, as this is a use where ROI is more easily measured.
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Screenshots

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