What users are saying about
14 Ratings
20 Ratings
14 Ratings
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Score 9.3 out of 100
20 Ratings
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Score 8.2 out of 100

Feature Set Ratings

  • 360 Campaigner ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

9.6

360 Campaigner

96%
8.1

Mapp Digital

81%
360 Campaigner ranks higher in 9/9 features

WYSIWYG email editor

10.0
100%
1 Rating
7.8
78%
5 Ratings

Dynamic content

9.0
90%
1 Rating
8.3
83%
4 Ratings

Ability to test dynamic content

10.0
100%
1 Rating
8.0
80%
4 Ratings

Landing pages

10.0
100%
1 Rating
8.5
85%
4 Ratings

A/B testing

9.0
90%
1 Rating
9.0
90%
4 Ratings

Mobile optimization

10.0
100%
1 Rating
7.3
73%
5 Ratings

Email deliverability reporting

9.0
90%
1 Rating
8.8
88%
6 Ratings

List management

9.0
90%
1 Rating
8.5
85%
5 Ratings

Triggered drip sequences

10.0
100%
1 Rating
6.8
68%
5 Ratings

Lead Management

9.8

360 Campaigner

98%

Mapp Digital

Feature Set Not Supported
N/A
360 Campaigner ranks higher in 4/4 features

Lead nurturing

10.0
100%
1 Rating
N/A
0 Ratings

Lead scoring and grading

10.0
100%
1 Rating
N/A
0 Ratings

Data quality management

10.0
100%
1 Rating
N/A
0 Ratings

Automated sales alerts and tasks

9.0
90%
1 Rating
N/A
0 Ratings

Campaign Management

9.5

360 Campaigner

95%

Mapp Digital

Feature Set Not Supported
N/A
360 Campaigner ranks higher in 2/2 features

Calendaring

9.0
90%
1 Rating
N/A
0 Ratings

Event/webinar marketing

10.0
100%
1 Rating
N/A
0 Ratings

Social Media Marketing

10.0

360 Campaigner

100%

Mapp Digital

Feature Set Not Supported
N/A
360 Campaigner ranks higher in 2/2 features

Social sharing and campaigns

10.0
100%
1 Rating
N/A
0 Ratings

Social profile integration

10.0
100%
1 Rating
N/A
0 Ratings

Reporting & Analytics

9.3

360 Campaigner

93%
8.1

Mapp Digital

81%
360 Campaigner ranks higher in 3/3 features

Dashboards

9.0
90%
1 Rating
8.3
83%
5 Ratings

Standard reports

10.0
100%
1 Rating
8.3
83%
5 Ratings

Custom reports

9.0
90%
1 Rating
7.8
78%
5 Ratings

Platform & Infrastructure

9.3

360 Campaigner

93%

Mapp Digital

Feature Set Not Supported
N/A
360 Campaigner ranks higher in 6/6 features

API

9.0
90%
1 Rating
N/A
0 Ratings

Role-based workflow & approvals

9.0
90%
1 Rating
N/A
0 Ratings

Customizability

10.0
100%
1 Rating
N/A
0 Ratings

Integration with Salesforce.com

9.0
90%
1 Rating
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

9.0
90%
1 Rating
N/A
0 Ratings

Integration with SugarCRM

10.0
100%
1 Rating
N/A
0 Ratings

Pre-Send Testing

360 Campaigner

Feature Set Not Supported
N/A
8.1

Mapp Digital

81%
Mapp Digital ranks higher in 8/8 features

URL Validation

N/A
0 Ratings
9.0
90%
3 Ratings

Link Tracking

N/A
0 Ratings
7.7
77%
3 Ratings

Image Validation

N/A
0 Ratings
7.8
78%
4 Ratings

Inbox Display

N/A
0 Ratings
8.0
80%
4 Ratings

Email Accessibility Tools

N/A
0 Ratings
8.3
83%
4 Ratings

Spelling and Grammar Check

N/A
0 Ratings
7.8
78%
4 Ratings

Spam Testing

N/A
0 Ratings
8.3
83%
4 Ratings

Email Previews

N/A
0 Ratings
8.5
85%
4 Ratings

Attribute Ratings

  • 360 Campaigner is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

10.0

360 Campaigner

100%
1 Rating
8.0

Mapp Digital

80%
13 Ratings

Likelihood to Renew

360 Campaigner

N/A
0 Ratings
7.8

Mapp Digital

78%
8 Ratings

Usability

360 Campaigner

N/A
0 Ratings
1.9

Mapp Digital

19%
4 Ratings

Performance

360 Campaigner

N/A
0 Ratings
9.0

Mapp Digital

90%
2 Ratings

Support Rating

360 Campaigner

N/A
0 Ratings
9.0

Mapp Digital

90%
6 Ratings

Online Training

360 Campaigner

N/A
0 Ratings
10.0

Mapp Digital

100%
1 Rating

Implementation Rating

360 Campaigner

N/A
0 Ratings
5.0

Mapp Digital

50%
6 Ratings

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Read full review

Mapp Digital

During our use of MAPP Digital, it is deserving to say that the product helped us to overcome the main challenges we faced in our business at the time. As a preliminary user I have struggled much with hosting manual campaigns on remarketing etc. But with the Mapp digital software hosting marketing campaigns became a complete automated process with supervision. This feature offered by Mapp made a huge decrease in my daily workload and I'm more than grateful for it.
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Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Read full review

Mapp Digital

  • BlueHornet's WYSIWYG (What You See Is What You Get) interface for creating emails is easier to use than many platforms. Users appreciate this. BlueHornet makes it super simple to create a version specific for mobile devices.
  • I am a big fan of the custom data segmentation tools built into BlueHornet. They are powerful and easy to use. Many other ESPs, including a number of the top rated ones, do not have such powerful, easy to use segmentation tools. This matters. It helps a user send more relevant emails.
  • BlueHornet makes sharing to social networks simple. In this day and age, forwarding to a friend is dead. Sharing to social networks is essential. Having this be easy to do is very important.
Read full review

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Read full review

Mapp Digital

  • It would be nice to see the API's functionality introduced into the web client.
  • The reporting tools for transactional messages is different than the rest of the system. This promotes difficulty with getting accurate reporting in the web client, outside of an API call.
  • The custom fields are different for transactional messages, which introduces times when human error may flub the fields because they aren't contiguous throughout the product.
Read full review

Pricing Details

360 Campaigner

Starting Price

$90 upto 10000 emails

Editions & Modules

360 Campaigner editions and modules pricing
EditionModules
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994

Footnotes

  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

For additional tiers of emails, contacts and nurturing credits under each plan.

Mapp Digital

Starting Price

Editions & Modules

Mapp Digital editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    360 Campaigner

    No answers on this topic

    Mapp Digital

    Although BlueHornet offers helpful testing capabilities, the ESP is a bit outdated. There is a lot of room for aesthetics improvement as they are not appealing. The reporting tool is usually broken, and reporting either no, or wrong metrics. If this ESP were to update their design, as well as fix the reporting tool, I think this platform would be much better.
    Read full review

    Usability

    360 Campaigner

    No answers on this topic

    Mapp Digital

    There were three tabs used to navigate throughout the system called, "publish," "engage," and, "measure." These three tabs made the site very user friendly and all features easy to find
    Read full review

    Performance

    360 Campaigner

    No answers on this topic

    Mapp Digital

    They rolled out new feature requests quite frequently and always kept our team up to speed on what they were changing/adding to the system
    Read full review

    Support Rating

    360 Campaigner

    No answers on this topic

    Mapp Digital

    Sometimes it was hard to get an initial response but after we started CCing more people, it became a lot better!
    Read full review

    Online Training

    360 Campaigner

    No answers on this topic

    Mapp Digital

    They made sure to go through anything and everything that we wanted
    Read full review

    Implementation Rating

    360 Campaigner

    No answers on this topic

    Mapp Digital

    I wasn't there when they first got it, but when I got there there were only a few people that knew a little bit about it. There was A LOT that we didn't know. Then BlueHornet came and had some workshops and we learned a lot that we didn't even know existed. They were doing a lot of things wrong before BlueHornet came and showed up more about the tool
    Read full review

    Alternatives Considered

    360 Campaigner

    360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
    Read full review

    Mapp Digital

    We were able to thoroughly evaluate the program for Mapp Digital thanks to the free trial's availability. Comparing the two products' graphical user interfaces, it's evident that Mapp Digital comes out on top. Mapp Digital's excellent customer service was another reason for our decision to work with the company.
    Read full review

    Return on Investment

    360 Campaigner

    • Email marketing brings more clients on board, making us have huge sales.
    • Lead management increases the customer loyalty and the brand reputation.
    • The sales volume exceeds the cost of installing 360 Campaigner.
    Read full review

    Mapp Digital

    • BlueHornet has been a good entry-level platform. We have successfully launched scores of clients with limited email marketing experience onto this platform. Because it is easy to use, we have spent minimal effort needing to help these clients with problems.
    • It is easy to migrate clients on or off BlueHornet, depending upon their needs. This is helpful because it allows our clients to be on exactly the right platform. Some platforms make it difficult to migrate off, essentially trapping clients on a platform that no longer meets their needs or business objectives.
    • I wish BlueHornet were keeping pace with technology advancements in the industry. The gap between the biggest ESPs and competitors like BlueHornet seems to be growing.
    Read full review

    Screenshots

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