What users are saying about
12 Ratings
43 Ratings
12 Ratings
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Score 9.7 out of 100
43 Ratings
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Score 6.6 out of 100

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Jessica Bwire | TrustRadius Reviewer

Marketo ABM

In highly concentrated markets where there are relatively few very large customers. Or, while there are many potential customers, there are a small number of large accounts that we want to reach. In those where there are many contacts or leads in key accounts that we must impact with our marketing since all those leads or contacts influence the decision. Where the opportunities are very large and the sales cycle is long and with multiple internal and external decision-makers. In this sense, it would not apply in markets where the company has a secure monopoly on customers, for example, pharmaceutical companies with an exclusive or unique product. since all potential leads would go to you anyway.
Victor Ramirez Benitez | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

360 Campaigner
9.6
Marketo ABM
WYSIWYG email editor
360 Campaigner
10.0
Marketo ABM
Dynamic content
360 Campaigner
9.0
Marketo ABM
Ability to test dynamic content
360 Campaigner
10.0
Marketo ABM
Landing pages
360 Campaigner
10.0
Marketo ABM
A/B testing
360 Campaigner
9.0
Marketo ABM
Mobile optimization
360 Campaigner
10.0
Marketo ABM
Email deliverability reporting
360 Campaigner
9.0
Marketo ABM
List management
360 Campaigner
9.0
Marketo ABM
Triggered drip sequences
360 Campaigner
10.0
Marketo ABM

Lead Management

360 Campaigner
9.8
Marketo ABM
Lead nurturing
360 Campaigner
10.0
Marketo ABM
Lead scoring and grading
360 Campaigner
10.0
Marketo ABM
Data quality management
360 Campaigner
10.0
Marketo ABM
Automated sales alerts and tasks
360 Campaigner
9.0
Marketo ABM

Campaign Management

360 Campaigner
9.5
Marketo ABM
Calendaring
360 Campaigner
9.0
Marketo ABM
Event/webinar marketing
360 Campaigner
10.0
Marketo ABM

Social Media Marketing

360 Campaigner
10.0
Marketo ABM
Social sharing and campaigns
360 Campaigner
10.0
Marketo ABM
Social profile integration
360 Campaigner
10.0
Marketo ABM

Reporting & Analytics

360 Campaigner
9.3
Marketo ABM
Dashboards
360 Campaigner
9.0
Marketo ABM
Standard reports
360 Campaigner
10.0
Marketo ABM
Custom reports
360 Campaigner
9.0
Marketo ABM

Platform & Infrastructure

360 Campaigner
9.3
Marketo ABM
API
360 Campaigner
9.0
Marketo ABM
Role-based workflow & approvals
360 Campaigner
9.0
Marketo ABM
Customizability
360 Campaigner
10.0
Marketo ABM
Integration with Salesforce.com
360 Campaigner
9.0
Marketo ABM
Integration with Microsoft Dynamics CRM
360 Campaigner
9.0
Marketo ABM
Integration with SugarCRM
360 Campaigner
10.0
Marketo ABM

Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Jessica Bwire | TrustRadius Reviewer

Marketo ABM

  • It is essentially open source, so you can do whatever you want with it. If you have the time and designated resources, you can make it do almost anything you want as far as marketing automation.
  • I like the community of users. It offers a chance to connect with Marketo experts even if you are the lone Marketo wolf in your organization.
  • The ability to utilize existing templates for marketing design helps a lot when you are just getting started --- especially if you don't have an email designer on staff.
Kate Currin Seiferth | TrustRadius Reviewer

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Jessica Bwire | TrustRadius Reviewer

Marketo ABM

  • Didn't help us score accounts/ prospects any better. Scoring is relative, but it wasn't indicative of actual interest or need at the account level. When 2 people read the same email, usually means it's delegated rather than 2 people are interested.
  • Didn't help uncover more 'hot' accounts for our sales team through Salesforce. It generates a very marketing-team only view of accounts.
  • Segmentation doesn't enable us to target roles or personas differently. It provides department-level segmentation but not intra-departmental role segmentation
Anonymous | TrustRadius Reviewer

Alternatives Considered

360 Campaigner

360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
Jessica Bwire | TrustRadius Reviewer

Marketo ABM

It allows you to focus on the accounts that are most important to your business and engage with them in a personalized way. Adding to a greater interaction through all possible channels, including email, Internet, advertisements, events, social and mobile; use the behaviors and interactions of our contacts to deliver highly personalized messages at the right time. The Analysis of measuring the impact (in addition to optimizing the results of your efforts) of ABM through key dimensions, such as pipeline generation and sales. Finally, we can take advantage of complementary solutions offered by ISVs and other Marketo LaunchPoint¬ģ partners with solutions such as predictive scoring and account enrichment, to expand Marketo ABM's capabilities.
Victor Ramirez Benitez | TrustRadius Reviewer

Return on Investment

360 Campaigner

  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
Jessica Bwire | TrustRadius Reviewer

Marketo ABM

  • Marketo has helped us improve the organization of our events by utilizing the event programs for communications and tracking attendees.
  • Links with SugarCRM to send MQL leads straight to our sales team, increasing our lead gen ten-fold
Kate Currin Seiferth | TrustRadius Reviewer

Screenshots

Pricing Details

360 Campaigner

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

360 Campaigner Editions & Modules

Edition
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994
  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails
Additional Pricing Details
For additional tiers of emails, contacts and nurturing credits under each plan.

Marketo ABM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Marketo ABM Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

360 Campaigner
10.0
Marketo ABM
8.0

Add comparison