15 Ratings
Top Rated
655 Ratings
15 Ratings
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Score 9.1 out of 100
Top Rated
655 Ratings
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Score 8.5 out of 100

Feature Set Ratings

  • 360 Campaigner ranks higher in 6 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

9.6

360 Campaigner

96%
8.3

Oracle CX Marketing

83%
360 Campaigner ranks higher in 9/9 features

WYSIWYG email editor

10.0
100%
1 Rating
8.4
84%
118 Ratings

Dynamic content

9.0
90%
1 Rating
8.2
82%
121 Ratings

Ability to test dynamic content

10.0
100%
1 Rating
8.4
84%
117 Ratings

Landing pages

10.0
100%
1 Rating
8.5
85%
125 Ratings

A/B testing

9.0
90%
1 Rating
8.2
82%
119 Ratings

Mobile optimization

10.0
100%
1 Rating
8.3
83%
114 Ratings

Email deliverability reporting

9.0
90%
1 Rating
8.4
84%
237 Ratings

List management

9.0
90%
1 Rating
8.4
84%
127 Ratings

Triggered drip sequences

10.0
100%
1 Rating
8.3
83%
109 Ratings

Lead Management

9.8

360 Campaigner

98%
8.4

Oracle CX Marketing

84%
360 Campaigner ranks higher in 4/4 features

Lead nurturing

10.0
100%
1 Rating
8.5
85%
111 Ratings

Lead scoring and grading

10.0
100%
1 Rating
8.3
83%
105 Ratings

Data quality management

10.0
100%
1 Rating
8.5
85%
110 Ratings

Automated sales alerts and tasks

9.0
90%
1 Rating
8.3
83%
90 Ratings

Campaign Management

9.5

360 Campaigner

95%
8.4

Oracle CX Marketing

84%
360 Campaigner ranks higher in 2/2 features

Calendaring

9.0
90%
1 Rating
8.3
83%
95 Ratings

Event/webinar marketing

10.0
100%
1 Rating
8.4
84%
99 Ratings

Social Media Marketing

10.0

360 Campaigner

100%
8.0

Oracle CX Marketing

80%
360 Campaigner ranks higher in 2/2 features

Social sharing and campaigns

10.0
100%
1 Rating
8.0
80%
71 Ratings

Social profile integration

10.0
100%
1 Rating
8.0
80%
67 Ratings

Reporting & Analytics

9.3

360 Campaigner

93%
8.2

Oracle CX Marketing

82%
360 Campaigner ranks higher in 3/3 features

Dashboards

9.0
90%
1 Rating
8.2
82%
123 Ratings

Standard reports

10.0
100%
1 Rating
8.2
82%
121 Ratings

Custom reports

9.0
90%
1 Rating
8.1
81%
114 Ratings

Platform & Infrastructure

9.3

360 Campaigner

93%
8.2

Oracle CX Marketing

82%
360 Campaigner ranks higher in 6/6 features

API

9.0
90%
1 Rating
8.1
81%
106 Ratings

Role-based workflow & approvals

9.0
90%
1 Rating
8.0
80%
89 Ratings

Customizability

10.0
100%
1 Rating
8.4
84%
110 Ratings

Integration with Salesforce.com

9.0
90%
1 Rating
8.5
85%
89 Ratings

Integration with Microsoft Dynamics CRM

9.0
90%
1 Rating
8.0
80%
46 Ratings

Integration with SugarCRM

10.0
100%
1 Rating
8.0
80%
36 Ratings

Attribute Ratings

  • 360 Campaigner is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

10.0

360 Campaigner

100%
1 Rating
8.3

Oracle CX Marketing

83%
249 Ratings

Likelihood to Renew

360 Campaigner

N/A
0 Ratings
6.0

Oracle CX Marketing

60%
89 Ratings

Usability

360 Campaigner

N/A
0 Ratings
8.9

Oracle CX Marketing

89%
14 Ratings

Availability

360 Campaigner

N/A
0 Ratings
8.2

Oracle CX Marketing

82%
18 Ratings

Performance

360 Campaigner

N/A
0 Ratings
8.0

Oracle CX Marketing

80%
10 Ratings

Support Rating

360 Campaigner

N/A
0 Ratings
9.9

Oracle CX Marketing

99%
32 Ratings

In-Person Training

360 Campaigner

N/A
0 Ratings
7.3

Oracle CX Marketing

73%
3 Ratings

Online Training

360 Campaigner

N/A
0 Ratings
7.6

Oracle CX Marketing

76%
11 Ratings

Implementation Rating

360 Campaigner

N/A
0 Ratings
8.8

Oracle CX Marketing

88%
20 Ratings

Configurability

360 Campaigner

N/A
0 Ratings
6.4

Oracle CX Marketing

64%
1 Rating

Ease of integration

360 Campaigner

N/A
0 Ratings
2.0

Oracle CX Marketing

20%
2 Ratings

Product Scalability

360 Campaigner

N/A
0 Ratings
8.7

Oracle CX Marketing

87%
122 Ratings

Vendor post-sale

360 Campaigner

N/A
0 Ratings
6.4

Oracle CX Marketing

64%
1 Rating

Vendor pre-sale

360 Campaigner

N/A
0 Ratings
7.3

Oracle CX Marketing

73%
1 Rating

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Read full review

Oracle

A duration of one and a half years is enough for us to
recognize the capabilities of a tool and in my opinion, this one is just a
great tool to manage marketing campaigns of even massive-sized firms. Its
marketing automation tool and its way of managing campaign and the way it
executes digital initiatives is enough to get an inkling of its abilities.
Less favorable for the people who want to have something at
a cheap price and are more dependent on the reports as its reports have nothing
much in detail.
Read full review

Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Read full review

Oracle

  • We can look for the behavior of our clients on our website and mobile application using the analytics it provides.
  • It is highly customizable.
  • It presents data in a form that is easily understandable and reports are highly beneficial for us.
  • Analytics in the form of graphs.
Read full review

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Read full review

Oracle

  • Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
  • To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
  • Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
  • Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
  • Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
  • Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.
Read full review

Pricing Details

360 Campaigner

Starting Price

$90 upto 10000 emails

Editions & Modules

360 Campaigner editions and modules pricing
EditionModules
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994

Footnotes

  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

For additional tiers of emails, contacts and nurturing credits under each plan.

Oracle CX Marketing

Starting Price

$2,000 per month

Editions & Modules

Oracle CX Marketing editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional

    Additional Details

    CX Marketing pricing is a function of usage.

    Likelihood to Renew

    360 Campaigner

    No answers on this topic

    Oracle

    We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
    Read full review

    Usability

    360 Campaigner

    No answers on this topic

    Oracle

    Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
    Read full review

    Reliability and Availability

    360 Campaigner

    No answers on this topic

    Oracle

    No one has experienced any problems with availablity.
    Read full review

    Performance

    360 Campaigner

    No answers on this topic

    Oracle

    There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
    Read full review

    Support Rating

    360 Campaigner

    No answers on this topic

    Oracle

    We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
    Read full review

    In-Person Training

    360 Campaigner

    No answers on this topic

    Oracle

    They offer very basic classes which are required for master certification.

    After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
    Read full review

    Online Training

    360 Campaigner

    No answers on this topic

    Oracle

    Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
    Read full review

    Implementation Rating

    360 Campaigner

    No answers on this topic

    Oracle

    I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
    Read full review

    Alternatives Considered

    360 Campaigner

    360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
    Read full review

    Oracle

    It was quite complex to generate segments with Adobe
    analytics and I wasn’t personally satisfied with the overall performance of
    Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch
    to something else better than Adobe Analytics and is available in the market at
    a cheap rate and we ended up doing our research for the most suitable tool at
    Oracle Infinity and we don’t regret our decision.
    Read full review

    Scalability

    360 Campaigner

    No answers on this topic

    Oracle

    Eloqua is definitely good for larger companies that have 100,000+ contacts and complex marketing workflows and data. Personalization is fairly robust with Eloqua for larger campaigns with smart content and features. Scaling across channels is also seamless - as the platform has great options for non-email channels like SMS, Direct Mail, Chat, etc.
    Read full review

    Return on Investment

    360 Campaigner

    • Email marketing brings more clients on board, making us have huge sales.
    • Lead management increases the customer loyalty and the brand reputation.
    • The sales volume exceeds the cost of installing 360 Campaigner.
    Read full review

    Oracle

    • We are able to use it to help our clients scale through testing
    • We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
    • Launch a new brand out of Eloqua and measure awareness
    Read full review

    Screenshots

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