12 Ratings
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Top Rated
633 Ratings
12 Ratings
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Score 9.8 out of 100

Oracle CX Marketing (formerly Oracle Marketing Cloud)

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Top Rated
633 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Jessica Bwire | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

The Oracle CX Marketing solutions have many scenarios where it is very well suited, to mention 2 important ones: the tools available for Email creation are easy to use and intuitive, making your life easier (especially with templates). Also, the Marketing Automation is visually clear and easy to use, especially if compared with some other Automation tools that I have worked on before.
Fabricio Velasco | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

360 Campaigner
9.6
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
WYSIWYG email editor
360 Campaigner
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Dynamic content
360 Campaigner
9.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Ability to test dynamic content
360 Campaigner
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Landing pages
360 Campaigner
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.5
A/B testing
360 Campaigner
9.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.5
Mobile optimization
360 Campaigner
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Email deliverability reporting
360 Campaigner
9.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
List management
360 Campaigner
9.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Triggered drip sequences
360 Campaigner
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.5

Lead Management

360 Campaigner
9.8
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
Lead nurturing
360 Campaigner
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Lead scoring and grading
360 Campaigner
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Data quality management
360 Campaigner
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Automated sales alerts and tasks
360 Campaigner
9.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

Campaign Management

360 Campaigner
9.5
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
Calendaring
360 Campaigner
9.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.9
Event/webinar marketing
360 Campaigner
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.5

Social Media Marketing

360 Campaigner
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Social sharing and campaigns
360 Campaigner
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Social profile integration
360 Campaigner
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7

Reporting & Analytics

360 Campaigner
9.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Dashboards
360 Campaigner
9.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Standard reports
360 Campaigner
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Custom reports
360 Campaigner
9.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3

Platform & Infrastructure

360 Campaigner
9.3
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
API
360 Campaigner
9.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Role-based workflow & approvals
360 Campaigner
9.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Customizability
360 Campaigner
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Integration with Salesforce.com
360 Campaigner
9.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8
Integration with Microsoft Dynamics CRM
360 Campaigner
9.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Integration with SugarCRM
360 Campaigner
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Jessica Bwire | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • Drag and Drop Campaign and Program building - Makes it visually easy to follow but allows you to do complex logic and workflows if needed.
  • Continuous expansion of interoperability with other apps, including ones you can build or are pre-built. You can control the scalability and enhanced functionality within Marketing without having to go to IT or a programmer to get it. This allowed us to implement SMS messaging.
  • Design Capabilities are progressive and responsive. This makes it easier for us to design on the fly or make changes without having to have a designer code every time.
  • Outlook Plug-in - So glad they brought this back. It's an amazing tool to help control branding standards throughout the organization and rouge emails sent externally outside of Eloqua. You can have salespeople, agents, etc. that send out personal emails but you want to be able to ensure consistency in messaging and design and be able to track those external activities.
Anonymous | TrustRadius Reviewer

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Jessica Bwire | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • User Interface - The UI is a bit outdated and clunky, but gets the job done with some getting used to.
  • Training - There isn't much out there for training, unless you are willing to pay Oracle or a 3rd party.
  • Support - There is no dedicated support and you have to use their portal. It sometimes take awhile to get things looked at or fixed, but they eventually get to it.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

360 Campaigner

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 6.0
Based on 90 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Usability

360 Campaigner

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.9
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Reliability and Availability

360 Campaigner

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.2
Based on 18 answers
No one has experienced any problems with availablity.
Anonymous | TrustRadius Reviewer

Performance

360 Campaigner

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.0
Based on 10 answers
There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
Anonymous | TrustRadius Reviewer

Support Rating

360 Campaigner

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
Anonymous | TrustRadius Reviewer

In-Person Training

360 Campaigner

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.3
Based on 3 answers
They offer very basic classes which are required for master certification.

After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
Anonymous | TrustRadius Reviewer

Online Training

360 Campaigner

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
Anonymous | TrustRadius Reviewer

Implementation Rating

360 Campaigner

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Alternatives Considered

360 Campaigner

360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
Jessica Bwire | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

I have worked on Marketo before moving to Oracle and felt that it is more user friendly in terms of navigation and reporting. The customer support is very helpful and the training and documentation are very informative.
Karan Nanda | TrustRadius Reviewer

Scalability

360 Campaigner

No score
No answers yet
No answers on this topic

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.9
Based on 123 answers
Oracle CX Marketing (formerly Oracle Marketing Cloud) can be implemented in a few hours in different departments depending on their characteristics and the number of users. The positive momentum is all business processes are scaling at a very favorable rate in terms of revenue. Eloqua is a good example of Oracle scalability for all multichannel campaigns.
Martha Catarine Nielsen Cox | TrustRadius Reviewer

Return on Investment

360 Campaigner

  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
Jessica Bwire | TrustRadius Reviewer

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • We are able to use it to help our clients scale through testing
  • We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
  • Launch a new brand out of Eloqua and measure awareness
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

360 Campaigner

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

360 Campaigner Editions & Modules

Edition
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994
  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails
Additional Pricing Details
For additional tiers of emails, contacts and nurturing credits under each plan.

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Oracle CX Marketing (formerly Oracle Marketing Cloud) Editions & Modules

Additional Pricing Details
CX Marketing pricing is a function of usage.

Rating Summary

Likelihood to Recommend

360 Campaigner
10.0
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4

Likelihood to Renew

360 Campaigner
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.0

Usability

360 Campaigner
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.9

Reliability and Availability

360 Campaigner
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2

Performance

360 Campaigner
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0

Support Rating

360 Campaigner
Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9

In-Person Training

360 Campaigner
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3

Online Training

360 Campaigner
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6

Implementation Rating

360 Campaigner
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8

Scalability

360 Campaigner
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.9

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