What users are saying about
14 Ratings
Top Rated
806 Ratings
14 Ratings
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Score 9.3 out of 100
Top Rated
806 Ratings
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Score 7.8 out of 100

Feature Set Ratings

  • 360 Campaigner ranks higher in 6 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

9.6

360 Campaigner

96%
7.4

Pardot

74%
360 Campaigner ranks higher in 9/9 features

WYSIWYG email editor

10.0
100%
1 Rating
6.0
60%
88 Ratings

Dynamic content

9.0
90%
1 Rating
6.9
69%
79 Ratings

Ability to test dynamic content

10.0
100%
1 Rating
7.4
74%
76 Ratings

Landing pages

10.0
100%
1 Rating
7.3
73%
87 Ratings

A/B testing

9.0
90%
1 Rating
8.0
80%
80 Ratings

Mobile optimization

10.0
100%
1 Rating
6.3
63%
76 Ratings

Email deliverability reporting

9.0
90%
1 Rating
7.9
79%
178 Ratings

List management

9.0
90%
1 Rating
8.6
86%
91 Ratings

Triggered drip sequences

10.0
100%
1 Rating
8.3
83%
62 Ratings

Lead Management

9.8

360 Campaigner

98%
7.7

Pardot

77%
360 Campaigner ranks higher in 4/4 features

Lead nurturing

10.0
100%
1 Rating
7.8
78%
84 Ratings

Lead scoring and grading

10.0
100%
1 Rating
7.9
79%
85 Ratings

Data quality management

10.0
100%
1 Rating
7.1
71%
85 Ratings

Automated sales alerts and tasks

9.0
90%
1 Rating
7.9
79%
80 Ratings

Campaign Management

9.5

360 Campaigner

95%
7.5

Pardot

75%
360 Campaigner ranks higher in 2/2 features

Calendaring

9.0
90%
1 Rating
7.5
75%
75 Ratings

Event/webinar marketing

10.0
100%
1 Rating
7.5
75%
72 Ratings

Social Media Marketing

10.0

360 Campaigner

100%
7.0

Pardot

70%
360 Campaigner ranks higher in 2/2 features

Social sharing and campaigns

10.0
100%
1 Rating
6.4
64%
63 Ratings

Social profile integration

10.0
100%
1 Rating
7.5
75%
21 Ratings

Reporting & Analytics

9.3

360 Campaigner

93%
7.0

Pardot

70%
360 Campaigner ranks higher in 3/3 features

Dashboards

9.0
90%
1 Rating
7.2
72%
86 Ratings

Standard reports

10.0
100%
1 Rating
6.9
69%
89 Ratings

Custom reports

9.0
90%
1 Rating
6.9
69%
67 Ratings

Platform & Infrastructure

9.3

360 Campaigner

93%
7.4

Pardot

74%
360 Campaigner ranks higher in 5/6 features

API

9.0
90%
1 Rating
7.3
73%
64 Ratings

Role-based workflow & approvals

9.0
90%
1 Rating
7.0
70%
61 Ratings

Customizability

10.0
100%
1 Rating
6.9
69%
81 Ratings

Integration with Salesforce.com

9.0
90%
1 Rating
9.4
94%
82 Ratings

Integration with Microsoft Dynamics CRM

9.0
90%
1 Rating
8.3
83%
3 Ratings

Integration with SugarCRM

10.0
100%
1 Rating
5.4
54%
4 Ratings

Attribute Ratings

  • 360 Campaigner is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

10.0

360 Campaigner

100%
1 Rating
7.7

Pardot

77%
149 Ratings

Likelihood to Renew

360 Campaigner

N/A
0 Ratings
1.4

Pardot

14%
86 Ratings

Usability

360 Campaigner

N/A
0 Ratings
8.5

Pardot

85%
17 Ratings

Availability

360 Campaigner

N/A
0 Ratings
7.5

Pardot

75%
16 Ratings

Performance

360 Campaigner

N/A
0 Ratings
8.3

Pardot

83%
10 Ratings

Support Rating

360 Campaigner

N/A
0 Ratings
6.4

Pardot

64%
28 Ratings

In-Person Training

360 Campaigner

N/A
0 Ratings
9.0

Pardot

90%
3 Ratings

Online Training

360 Campaigner

N/A
0 Ratings
8.1

Pardot

81%
7 Ratings

Implementation Rating

360 Campaigner

N/A
0 Ratings
8.2

Pardot

82%
22 Ratings

Ease of integration

360 Campaigner

N/A
0 Ratings
7.0

Pardot

70%
1 Rating

Vendor post-sale

360 Campaigner

N/A
0 Ratings
6.0

Pardot

60%
1 Rating

Vendor pre-sale

360 Campaigner

N/A
0 Ratings
8.0

Pardot

80%
1 Rating

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Read full review

Salesforce

I want to start mentioning some features that make Pardot the best option on the market, I mainly recommend this tool because at present it is necessary that all the tools I use can work together, my use of Salesforce is of vital importance and I have the possibility Being using these two tools that have surprising integration for many people, I feel that it is my duty to recommend Pardot to everyone and I recommend it without thinking twice
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Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Read full review

Salesforce

  • Pardot enables you to set up different environments via the Pardot Business Unit feature, this is helpful for when decentralization is still needed, but you want all business units working with the same tool.
  • Pardot enables you to quickly and easily create automation rules that can clean the database retro-actively.
  • Pardot has the ability to have multiple lead scoring models run at the same time.
Read full review

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
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Salesforce

  • Email templates and drafts are really confusing. I trained various people to create their own templates, but they consistently got confused between publishing a template or just saving a draft, and where they needed to go back to find it.
  • Their help process is broken, at least for our particular use case. Because we have an enterprise license for Salesforce (even though we had a separate license for Pardot) whenever I needed help with something, I'd get stuck down a rabbit hole and couldn't submit a ticket.
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Pricing Details

360 Campaigner

Starting Price

$90 upto 10000 emails

Editions & Modules

360 Campaigner editions and modules pricing
EditionModules
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994

Footnotes

  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

For additional tiers of emails, contacts and nurturing credits under each plan.

Pardot

Starting Price

$1,250 per month

Editions & Modules

Pardot editions and modules pricing
EditionModules
Growth$1,2501
Plus$2,5002
Advanced40003
Premium150004

Footnotes

  1. /month/up to 10,000 contacts billed annually
  2. /month/up to 10,000 contacts billed annually
  3. /month/up to 10,000 contacts billed annually
  4. /month/up to 10,000 contacts billed annually

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Likelihood to Renew

360 Campaigner

No answers on this topic

Salesforce

As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
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Usability

360 Campaigner

No answers on this topic

Salesforce

The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
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Reliability and Availability

360 Campaigner

No answers on this topic

Salesforce

There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
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Performance

360 Campaigner

No answers on this topic

Salesforce

Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
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Support Rating

360 Campaigner

No answers on this topic

Salesforce

Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.
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In-Person Training

360 Campaigner

No answers on this topic

Salesforce

The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
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Online Training

360 Campaigner

No answers on this topic

Salesforce

Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
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Implementation Rating

360 Campaigner

No answers on this topic

Salesforce

Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
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Alternatives Considered

360 Campaigner

360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
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Salesforce

We moved from Act-On to Pardot almost a year ago. The way Pardot integrates with Salesforce and is able to report on the communications really drew us to change. We enjoyed the customization of the emails and the easier set up of the emails. Both products are similar but as stated, the reporting and processes were positive to my organization. The upside of Act-On is the ability to make lists and learn the system on your own. Pardot requires much more training on the front end.
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Return on Investment

360 Campaigner

  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
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Salesforce

  • We spent several months and lots of money working with a outside integration partner, only to find out the journey we were trying to automate couldn't really be done and was better suited for Marketing Cloud. We ended up cancelling and switching to Marketing Cloud.
Read full review

Screenshots

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