What users are saying about
12 Ratings
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Top Rated
745 Ratings
12 Ratings
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Score 9.7 out of 100

Pardot

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Top Rated
745 Ratings
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Score 7.9 out of 100

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Jessica Bwire | TrustRadius Reviewer

Pardot

I would strongly recommend Pardot to anyone who is looking for transforming their b2b marketing strategy to the next level. W/O much intervention and efforts Pardot allows you to create and run most personalized marketing initiatives for your prospects and audiences! It's ultimate scalability as you go ramping up your marketing and audiences is also appreciable, Overall a good, feature rich and well packaged marketing automation platform!
Abhinav Rama | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

360 Campaigner
9.6
Pardot
7.8
WYSIWYG email editor
360 Campaigner
10.0
Pardot
6.7
Dynamic content
360 Campaigner
9.0
Pardot
8.0
Ability to test dynamic content
360 Campaigner
10.0
Pardot
8.2
Landing pages
360 Campaigner
10.0
Pardot
7.4
A/B testing
360 Campaigner
9.0
Pardot
8.2
Mobile optimization
360 Campaigner
10.0
Pardot
7.8
Email deliverability reporting
360 Campaigner
9.0
Pardot
7.9
List management
360 Campaigner
9.0
Pardot
8.4
Triggered drip sequences
360 Campaigner
10.0
Pardot
8.0

Lead Management

360 Campaigner
9.8
Pardot
7.9
Lead nurturing
360 Campaigner
10.0
Pardot
7.6
Lead scoring and grading
360 Campaigner
10.0
Pardot
8.3
Data quality management
360 Campaigner
10.0
Pardot
7.7
Automated sales alerts and tasks
360 Campaigner
9.0
Pardot
8.0

Campaign Management

360 Campaigner
9.5
Pardot
7.8
Calendaring
360 Campaigner
9.0
Pardot
7.7
Event/webinar marketing
360 Campaigner
10.0
Pardot
7.8

Social Media Marketing

360 Campaigner
10.0
Pardot
7.2
Social sharing and campaigns
360 Campaigner
10.0
Pardot
6.9
Social profile integration
360 Campaigner
10.0
Pardot
7.5

Reporting & Analytics

360 Campaigner
9.3
Pardot
7.2
Dashboards
360 Campaigner
9.0
Pardot
7.3
Standard reports
360 Campaigner
10.0
Pardot
7.1
Custom reports
360 Campaigner
9.0
Pardot
7.3

Platform & Infrastructure

360 Campaigner
9.3
Pardot
7.6
API
360 Campaigner
9.0
Pardot
7.7
Role-based workflow & approvals
360 Campaigner
9.0
Pardot
7.4
Customizability
360 Campaigner
10.0
Pardot
7.7
Integration with Salesforce.com
360 Campaigner
9.0
Pardot
9.3
Integration with Microsoft Dynamics CRM
360 Campaigner
9.0
Pardot
8.3
Integration with SugarCRM
360 Campaigner
10.0
Pardot
5.4

Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Jessica Bwire | TrustRadius Reviewer

Pardot

  • Pardot enables you to set up different environments via the Pardot Business Unit feature, this is helpful for when decentralization is still needed, but you want all business units working with the same tool.
  • Pardot enables you to quickly and easily create automation rules that can clean the database retro-actively.
  • Pardot has the ability to have multiple lead scoring models run at the same time.
Robert Nagelmaker | TrustRadius Reviewer

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Jessica Bwire | TrustRadius Reviewer

Pardot

  • Email templates and drafts are really confusing. I trained various people to create their own templates, but they consistently got confused between publishing a template or just saving a draft, and where they needed to go back to find it.
  • Their help process is broken, at least for our particular use case. Because we have an enterprise license for Salesforce (even though we had a separate license for Pardot) whenever I needed help with something, I'd get stuck down a rabbit hole and couldn't submit a ticket.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

360 Campaigner

No score
No answers yet
No answers on this topic

Pardot

Pardot 1.6
Based on 86 answers
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Karol Clark | TrustRadius Reviewer

Usability

360 Campaigner

No score
No answers yet
No answers on this topic

Pardot

Pardot 8.5
Based on 17 answers
The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
Marshall Darr | TrustRadius Reviewer

Reliability and Availability

360 Campaigner

No score
No answers yet
No answers on this topic

Pardot

Pardot 7.5
Based on 8 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Pam Risch | TrustRadius Reviewer

Performance

360 Campaigner

No score
No answers yet
No answers on this topic

Pardot

Pardot 8.3
Based on 5 answers
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
Anonymous | TrustRadius Reviewer

Support Rating

360 Campaigner

No score
No answers yet
No answers on this topic

Pardot

Pardot 6.4
Based on 15 answers
Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.
Anonymous | TrustRadius Reviewer

In-Person Training

360 Campaigner

No score
No answers yet
No answers on this topic

Pardot

Pardot 9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pam Risch | TrustRadius Reviewer

Online Training

360 Campaigner

No score
No answers yet
No answers on this topic

Pardot

Pardot 8.1
Based on 7 answers
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Sean Marsh | TrustRadius Reviewer

Implementation Rating

360 Campaigner

No score
No answers yet
No answers on this topic

Pardot

Pardot 8.2
Based on 11 answers
Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
Anna Johansson | TrustRadius Reviewer

Alternatives Considered

360 Campaigner

360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
Jessica Bwire | TrustRadius Reviewer

Pardot

We moved from Act-On to Pardot almost a year ago. The way Pardot integrates with Salesforce and is able to report on the communications really drew us to change. We enjoyed the customization of the emails and the easier set up of the emails. Both products are similar but as stated, the reporting and processes were positive to my organization. The upside of Act-On is the ability to make lists and learn the system on your own. Pardot requires much more training on the front end.
Danielle Armour | TrustRadius Reviewer

Return on Investment

360 Campaigner

  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
Jessica Bwire | TrustRadius Reviewer

Pardot

  • We spent several months and lots of money working with a outside integration partner, only to find out the journey we were trying to automate couldn't really be done and was better suited for Marketing Cloud. We ended up cancelling and switching to Marketing Cloud.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

360 Campaigner

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

360 Campaigner Editions & Modules

Edition
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994
  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails
Additional Pricing Details
For additional tiers of emails, contacts and nurturing credits under each plan.

Pardot

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Pardot Editions & Modules

Edition
Growth$1,2501
Plus$2,5001
Advanced$4,0001
Premium$15,0001
  1. /month/up to 10,000 contacts billed annually
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Rating Summary

Likelihood to Recommend

360 Campaigner
10.0
Pardot
8.1

Likelihood to Renew

360 Campaigner
Pardot
1.6

Usability

360 Campaigner
Pardot
8.5

Reliability and Availability

360 Campaigner
Pardot
7.5

Performance

360 Campaigner
Pardot
8.3

Support Rating

360 Campaigner
Pardot
6.4

In-Person Training

360 Campaigner
Pardot
9.0

Online Training

360 Campaigner
Pardot
8.1

Implementation Rating

360 Campaigner
Pardot
8.2

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