What users are saying about
12 Ratings
6 Ratings
12 Ratings
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Score 9.7 out of 100
6 Ratings
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Score 8.9 out of 100

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Jessica Bwire | TrustRadius Reviewer

Pure360

Good for bulk email campaigns to multiple contacts, e.g. Newsletters. It's easy to set up a template, schedule send (including intelligent sending) and then has good reporting functionality.The heat map tool is great and general reporting was easy to follow, although could be easier for exporting.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

360 Campaigner
9.6
Pure360
6.0
WYSIWYG email editor
360 Campaigner
10.0
Pure360
8.0
Dynamic content
360 Campaigner
9.0
Pure360
6.0
Ability to test dynamic content
360 Campaigner
10.0
Pure360
Landing pages
360 Campaigner
10.0
Pure360
A/B testing
360 Campaigner
9.0
Pure360
6.0
Mobile optimization
360 Campaigner
10.0
Pure360
5.0
Email deliverability reporting
360 Campaigner
9.0
Pure360
6.0
List management
360 Campaigner
9.0
Pure360
5.0
Triggered drip sequences
360 Campaigner
10.0
Pure360

Lead Management

360 Campaigner
9.8
Pure360
Lead nurturing
360 Campaigner
10.0
Pure360
Lead scoring and grading
360 Campaigner
10.0
Pure360
Data quality management
360 Campaigner
10.0
Pure360
Automated sales alerts and tasks
360 Campaigner
9.0
Pure360

Campaign Management

360 Campaigner
9.5
Pure360
Calendaring
360 Campaigner
9.0
Pure360
Event/webinar marketing
360 Campaigner
10.0
Pure360

Social Media Marketing

360 Campaigner
10.0
Pure360
Social sharing and campaigns
360 Campaigner
10.0
Pure360
Social profile integration
360 Campaigner
10.0
Pure360

Reporting & Analytics

360 Campaigner
9.3
Pure360
7.7
Dashboards
360 Campaigner
9.0
Pure360
9.0
Standard reports
360 Campaigner
10.0
Pure360
8.0
Custom reports
360 Campaigner
9.0
Pure360
6.0

Platform & Infrastructure

360 Campaigner
9.3
Pure360
API
360 Campaigner
9.0
Pure360
Role-based workflow & approvals
360 Campaigner
9.0
Pure360
Customizability
360 Campaigner
10.0
Pure360
Integration with Salesforce.com
360 Campaigner
9.0
Pure360
Integration with Microsoft Dynamics CRM
360 Campaigner
9.0
Pure360
Integration with SugarCRM
360 Campaigner
10.0
Pure360

Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Jessica Bwire | TrustRadius Reviewer

Pure360

  • Easy and intuitive drag and drop design
  • Good design templates
  • Great customer support
Anonymous | TrustRadius Reviewer

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Jessica Bwire | TrustRadius Reviewer

Pure360

  • Uptime - the server has gone done before when an email had just been sent out which meant that recipients could not click on links
  • Automation add-on was extremely expensive considering the additional capabilities it was adding
  • Login process - every time I logged in had to use an authorization email. Good security, but unnecessary for EVERY SINGLE login
  • No auto-save or save button in the email builder - would have to click off the screen to save, which meant that if the window crashed, there was no way to rescue work. All it needs is a save button!
Anonymous | TrustRadius Reviewer

Alternatives Considered

360 Campaigner

360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
Jessica Bwire | TrustRadius Reviewer

Pure360

No answers on this topic

Return on Investment

360 Campaigner

  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
Jessica Bwire | TrustRadius Reviewer

Pure360

  • Attracted new business through newsletters
  • Helped to drive downloads on content when running campaigns (infographic, report, free trial set up was particularly effective
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

360 Campaigner

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

360 Campaigner Editions & Modules

Edition
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994
  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails
Additional Pricing Details
For additional tiers of emails, contacts and nurturing credits under each plan.

Pure360

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Pure360 Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

360 Campaigner
10.0
Pure360
4.0

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