360 Campaigner vs. Salesforce Marketing Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
360 Campaigner
Score 7.7 out of 10
Small Businesses (1-50 employees)
360 Campaigner is a B2B marketing automation platform that includes email marketing, lead nurturing, and CRM capabilities. Data Below Provided by 360 Campaigner Marketing Automation Features Email & Online Marketing Features WYSIWYG Email Editor Scheduled Emails Deliverability Scoring Delivery Tracking Drip Email Marketing Forms, Dynamic Content Dynamic Content Testing (pre…
$90
upto 10000 emails
Salesforce Marketing Cloud
Score 7.8 out of 10
N/A
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
$1,250
per month per installation
Pricing
360 CampaignerSalesforce Marketing Cloud
Editions & Modules
Starter
$90
upto 10000 emails
Genius
$249
up to 10000 emails, 30000 Nurture emails
Explorer
$1,499
up to 10000 emails & Contacts
Champion
$1,699
up to 10000 emails & Contacts, 30000 Nurture emails
Account Engagement
$1,250
per month
Engagement
$1,250
per month
Intelligence
$3,000
per month
Loyalty Management
$20,000
per month
Personalization
$100,000
per year
Data Cloud for Marketing
$108,000
per year
Offerings
Pricing Offerings
360 CampaignerSalesforce Marketing Cloud
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsFor additional tiers of emails, contacts and nurturing credits under each plan.
More Pricing Information
Community Pulse
360 CampaignerSalesforce Marketing Cloud
Top Pros
Top Cons
Features
360 CampaignerSalesforce Marketing Cloud
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
360 Campaigner
9.6
1 Ratings
21% above category average
Salesforce Marketing Cloud
7.9
158 Ratings
2% above category average
WYSIWYG email editor10.01 Ratings8.1110 Ratings
Dynamic content9.01 Ratings8.1140 Ratings
Ability to test dynamic content10.01 Ratings7.7100 Ratings
Landing pages10.01 Ratings7.5108 Ratings
A/B testing9.01 Ratings8.4139 Ratings
Mobile optimization10.01 Ratings7.598 Ratings
Email deliverability reporting9.01 Ratings8.3119 Ratings
List management9.01 Ratings7.5116 Ratings
Triggered drip sequences10.01 Ratings8.184 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
360 Campaigner
9.8
1 Ratings
24% above category average
Salesforce Marketing Cloud
7.6
112 Ratings
1% below category average
Lead nurturing automation10.01 Ratings7.7100 Ratings
Lead scoring and grading10.01 Ratings7.3100 Ratings
Data quality management10.01 Ratings7.6104 Ratings
Automated sales alerts and tasks9.01 Ratings7.792 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
360 Campaigner
9.5
1 Ratings
22% above category average
Salesforce Marketing Cloud
7.9
103 Ratings
4% above category average
Calendaring9.01 Ratings7.993 Ratings
Event/webinar marketing10.01 Ratings7.987 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
360 Campaigner
10.0
1 Ratings
29% above category average
Salesforce Marketing Cloud
6.8
80 Ratings
10% below category average
Social sharing and campaigns10.01 Ratings7.276 Ratings
Social profile integration10.01 Ratings6.432 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
360 Campaigner
9.3
1 Ratings
21% above category average
Salesforce Marketing Cloud
7.6
112 Ratings
1% above category average
Dashboards9.01 Ratings7.6107 Ratings
Standard reports10.01 Ratings7.8111 Ratings
Custom reports9.01 Ratings7.488 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
360 Campaigner
9.3
1 Ratings
20% above category average
Salesforce Marketing Cloud
7.6
112 Ratings
0% above category average
API9.01 Ratings7.681 Ratings
Role-based workflow & approvals9.01 Ratings8.278 Ratings
Customizability10.01 Ratings7.399 Ratings
Integration with Salesforce.com9.01 Ratings8.7101 Ratings
Integration with Microsoft Dynamics CRM9.01 Ratings7.88 Ratings
Integration with SugarCRM10.01 Ratings6.77 Ratings
Third-party software integrations00 Ratings7.314 Ratings
Best Alternatives
360 CampaignerSalesforce Marketing Cloud
Small Businesses
Vbout
Vbout
Score 9.4 out of 10
Vbout
Vbout
Score 9.4 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
360 CampaignerSalesforce Marketing Cloud
Likelihood to Recommend
10.0
(1 ratings)
8.0
(316 ratings)
Likelihood to Renew
-
(0 ratings)
9.6
(112 ratings)
Usability
-
(0 ratings)
6.2
(35 ratings)
Availability
-
(0 ratings)
10.0
(11 ratings)
Performance
-
(0 ratings)
9.6
(9 ratings)
Support Rating
-
(0 ratings)
4.0
(35 ratings)
In-Person Training
-
(0 ratings)
5.0
(4 ratings)
Online Training
-
(0 ratings)
8.1
(7 ratings)
Implementation Rating
-
(0 ratings)
3.0
(17 ratings)
Ease of integration
-
(0 ratings)
7.0
(2 ratings)
Product Scalability
-
(0 ratings)
7.9
(24 ratings)
Vendor post-sale
-
(0 ratings)
8.0
(2 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(2 ratings)
User Testimonials
360 CampaignerSalesforce Marketing Cloud
Likelihood to Recommend
360 Campaigner
360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
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Salesforce
Salesforce Marketing Cloud does an excellent job at collecting and storing leads. Once the leads are qualified by workflows and automations established against your qualifiers, you can begin to segment, target, send communication, and track the efficacy of your campaigns. Being that Salesforce Marketing Cloud is an extension of Salesforce CRM, there is little work that needs to be done to ensure that your SQL are migrated to your CRM once they are ready to do so. The seamlessness between the two systems is paramount to the success of our organization.
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Pros
360 Campaigner
  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Read full review
Salesforce
  • Filter relevant content so you can priorize those that are more relevant and resolve it first
  • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
  • Configure automation rules to order the work of those who must interact with the customer
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Cons
360 Campaigner
  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Read full review
Salesforce
  • The email builder does not offer any way to catch/check bugs across different email service providers
  • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
  • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
  • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
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Likelihood to Renew
360 Campaigner
No answers on this topic
Salesforce
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
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Usability
360 Campaigner
No answers on this topic
Salesforce
You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
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Reliability and Availability
360 Campaigner
No answers on this topic
Salesforce
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
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Performance
360 Campaigner
No answers on this topic
Salesforce
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
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Support Rating
360 Campaigner
No answers on this topic
Salesforce
They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
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In-Person Training
360 Campaigner
No answers on this topic
Salesforce
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
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Online Training
360 Campaigner
No answers on this topic
Salesforce
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
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Implementation Rating
360 Campaigner
No answers on this topic
Salesforce
From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
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Alternatives Considered
360 Campaigner
360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
Read full review
Salesforce
Salesforce Marketing Cloud stands out for its comprehensive features, scalability, and seamless integration capabilities. Compared to other platforms, its unified suite of tools for email, social media, mobile, and advertising enables streamlined cross-channel campaign management and personalized marketing at scale. We chose Marketing Cloud for its industry leadership, robust ecosystem, and tight integration with Salesforce CRM, allowing us to deliver exceptional marketing solutions and drive measurable results for our clients efficiently.
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Scalability
360 Campaigner
No answers on this topic
Salesforce
Salesforce Marketing Cloud helps create profiles for each subscriber. The Contact Builder feature stores information about every subscriber, including whether they're an active customer, their purchase history from the last year, and their email engagement metrics. It also identifies the likelihood of a subscriber churning, aiding in creating personalized campaigns to boost company revenue.
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Return on Investment
360 Campaigner
  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
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Salesforce
  • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
  • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
  • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
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ScreenShots

360 Campaigner Screenshots

Screenshot of The DashboardScreenshot of Integrated Contact DatabaseScreenshot of Uploading A ListScreenshot of Campaign Creation - Step I - VScreenshot of Built-In CRMScreenshot of Lead Nurturing

Salesforce Marketing Cloud Screenshots

Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.