12 Ratings
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451 Ratings
12 Ratings
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Score 9.8 out of 100

Salesforce Marketing Cloud Email Studio

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451 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Jessica Bwire | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

I would recommend [Salesforce Marketing Cloud Email Studio] to anyone looking for a robust and feature loaded platform to design their emails. The key benefit of the email designer is that - emails can be designed using dragging and dropping design components and if more customization is required we can always dig deeper and write the custom HTML and styling in our emails. Highly recommended for marketers and email developers!
Harsh Shah | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

360 Campaigner
9.6
Salesforce Marketing Cloud Email Studio
6.9
WYSIWYG email editor
360 Campaigner
10.0
Salesforce Marketing Cloud Email Studio
7.0
Dynamic content
360 Campaigner
9.0
Salesforce Marketing Cloud Email Studio
7.8
Ability to test dynamic content
360 Campaigner
10.0
Salesforce Marketing Cloud Email Studio
5.3
Landing pages
360 Campaigner
10.0
Salesforce Marketing Cloud Email Studio
4.1
A/B testing
360 Campaigner
9.0
Salesforce Marketing Cloud Email Studio
7.8
Mobile optimization
360 Campaigner
10.0
Salesforce Marketing Cloud Email Studio
7.3
Email deliverability reporting
360 Campaigner
9.0
Salesforce Marketing Cloud Email Studio
8.2
List management
360 Campaigner
9.0
Salesforce Marketing Cloud Email Studio
7.5
Triggered drip sequences
360 Campaigner
10.0
Salesforce Marketing Cloud Email Studio
6.7

Lead Management

360 Campaigner
9.8
Salesforce Marketing Cloud Email Studio
Lead nurturing
360 Campaigner
10.0
Salesforce Marketing Cloud Email Studio
Lead scoring and grading
360 Campaigner
10.0
Salesforce Marketing Cloud Email Studio
Data quality management
360 Campaigner
10.0
Salesforce Marketing Cloud Email Studio
Automated sales alerts and tasks
360 Campaigner
9.0
Salesforce Marketing Cloud Email Studio

Campaign Management

360 Campaigner
9.5
Salesforce Marketing Cloud Email Studio
Calendaring
360 Campaigner
9.0
Salesforce Marketing Cloud Email Studio
Event/webinar marketing
360 Campaigner
10.0
Salesforce Marketing Cloud Email Studio

Social Media Marketing

360 Campaigner
10.0
Salesforce Marketing Cloud Email Studio
Social sharing and campaigns
360 Campaigner
10.0
Salesforce Marketing Cloud Email Studio
Social profile integration
360 Campaigner
10.0
Salesforce Marketing Cloud Email Studio

Reporting & Analytics

360 Campaigner
9.3
Salesforce Marketing Cloud Email Studio
4.3
Dashboards
360 Campaigner
9.0
Salesforce Marketing Cloud Email Studio
5.3
Standard reports
360 Campaigner
10.0
Salesforce Marketing Cloud Email Studio
4.9
Custom reports
360 Campaigner
9.0
Salesforce Marketing Cloud Email Studio
2.7

Platform & Infrastructure

360 Campaigner
9.3
Salesforce Marketing Cloud Email Studio
API
360 Campaigner
9.0
Salesforce Marketing Cloud Email Studio
Role-based workflow & approvals
360 Campaigner
9.0
Salesforce Marketing Cloud Email Studio
Customizability
360 Campaigner
10.0
Salesforce Marketing Cloud Email Studio
Integration with Salesforce.com
360 Campaigner
9.0
Salesforce Marketing Cloud Email Studio
Integration with Microsoft Dynamics CRM
360 Campaigner
9.0
Salesforce Marketing Cloud Email Studio
Integration with SugarCRM
360 Campaigner
10.0
Salesforce Marketing Cloud Email Studio

Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Jessica Bwire | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
  • Manages newsletter subscriptions and allows us to deploy on specific dates/times.
  • Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.
Cassidy Ebert | TrustRadius Reviewer

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Jessica Bwire | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • More A/B testing options to help optimize content, messaging, and creative.
  • The interface is a bit stale and follows suit with the rest of Salesforce. Could be updated to match competitors and be more intuitive.
  • Knowledge base is not updated fast enough when things change in the platform.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

360 Campaigner

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 8.9
Based on 18 answers
Exact Target has an exceptional team with great customer care. Whenever we have a question or concern they are timely in addressing it. They also perform annual reviews in person that provides us with market trends, new tools and features, performance metrics, and new content recommendations. We evaluate this by local market and at the international level
Brittany Dunn | TrustRadius Reviewer

Usability

360 Campaigner

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 8.0
Based on 3 answers
I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
Lisa Franks | TrustRadius Reviewer

Reliability and Availability

360 Campaigner

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Lisa Franks | TrustRadius Reviewer

Performance

360 Campaigner

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 2.0
Based on 2 answers
This software is extremely limiting. The layouts don't give much flexibility and take a long time to set up. If you aren't a designer or know html (like me), the emails look unpolished and amateur. It takes forever for me to make revisions and sometimes when I send the test email, it looks completely different in the software vs. how the message looks in my inbox. Fonts are different sizes and aren't aligned properly, etc. The whole platform is pretty clunky and not very user friendly. The reports are pretty good - however there isn't much you can do when viewing the info. Ex: If you have 200 "Did Not Open" emails, there isn't an easy way to just click and quickly resend to this group. I like that it can sync with Salesforce.com - but I have no idea how to set that up in my account.Out of frustration I have been using Constant Contact which has easy to use drag and drop features, built-in templates I can choose from, survey/coupon/registration tools, tagging and responsive reporting. My company's creative agency even prefers Constant Contact vs. Marketing Cloud.I still have to enter www.exacttarget.com (the old address) to log on. Wondering when they will change it to the new name, which I don't like using. Exact Target is so much easier to say. Salesforce Marketing Cloud just doesn't roll off the tongue and - just like the software - is clumsy and awkward, so I just keep calling it Exact Target.Overall, pretty much dissatisfied with Exact Target and have pretty much stopped using it. Although I know eventually I will have to go back to it at some point since my company has invested in the automation features and we will have to use it for our marketing.
Anonymous | TrustRadius Reviewer

Support Rating

360 Campaigner

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 1.0
Based on 6 answers
They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
Bogdan Enache | TrustRadius Reviewer

Implementation Rating

360 Campaigner

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 7.9
Based on 2 answers
Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
Lisa Franks | TrustRadius Reviewer

Alternatives Considered

360 Campaigner

360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
Jessica Bwire | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

I have used Epsilon and I have evaluated Silverpop, e-Dialogue and Yesmail. From my analysis Salesforce MC is far more superior in flexibility, scalability and freedom to custom built initiatives. The AMPscripting is one of the driving forces in allowing the previous mentioned abilities. However, I can see from a marketers perspective where they simply want to send emails and segment easily. But given that effective email marketing requires a lot of different components and there is no simple way of doing it and I found that most companies that offer the out of the box solutions do a good job but there is no one size fits all and if you are trying to be really good at it which includes integrating your business such as registration, stats, CMS, API, etc. This is a much better solution.
Danny (Danny Blaq) Tran | TrustRadius Reviewer

Scalability

360 Campaigner

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
Lisa Franks | TrustRadius Reviewer

Return on Investment

360 Campaigner

  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
Jessica Bwire | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • SFMC enabled us to bring multiple brands onto the same platform whilst allowing them to remain autonomous. This allowed us to reduce emails being sent from 3 systems down to 1
  • Having email data from multiple brands in the same system allows us to make informed consumer decisions and share with the business
  • Although not designed to be a CRM tool, SFMC has allowed us to segment emails in a very detailed well. Numerous campaigns can be created easily, all with very small differences which can generate large ROI
Gareth Beer | TrustRadius Reviewer

Screenshots

Pricing Details

360 Campaigner

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

360 Campaigner Editions & Modules

Edition
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994
  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails
Additional Pricing Details
For additional tiers of emails, contacts and nurturing credits under each plan.

Salesforce Marketing Cloud Email Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Salesforce Marketing Cloud Email Studio Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

360 Campaigner
10.0
Salesforce Marketing Cloud Email Studio
7.3

Likelihood to Renew

360 Campaigner
Salesforce Marketing Cloud Email Studio
8.9

Usability

360 Campaigner
Salesforce Marketing Cloud Email Studio
8.0

Reliability and Availability

360 Campaigner
Salesforce Marketing Cloud Email Studio
9.0

Performance

360 Campaigner
Salesforce Marketing Cloud Email Studio
2.0

Support Rating

360 Campaigner
Salesforce Marketing Cloud Email Studio
1.0

Implementation Rating

360 Campaigner
Salesforce Marketing Cloud Email Studio
7.9

Scalability

360 Campaigner
Salesforce Marketing Cloud Email Studio
9.0

Add comparison