What users are saying about
12 Ratings
6 Ratings
12 Ratings
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Score 9.7 out of 100
6 Ratings
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Score 6.6 out of 100

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Jessica Bwire | TrustRadius Reviewer

SalesGenius

Genius is well-suited for a smaller company looking to do one-off campaigns and not necessarily needing to track within a separate system. For example, the professional version of Salesforce is probably an ideal size for Genius. For a more enterprise/larger company I wouldn't suggest Genius be used.
Jessie Mead | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

360 Campaigner
9.6
SalesGenius
WYSIWYG email editor
360 Campaigner
10.0
SalesGenius
Dynamic content
360 Campaigner
9.0
SalesGenius
Ability to test dynamic content
360 Campaigner
10.0
SalesGenius
Landing pages
360 Campaigner
10.0
SalesGenius
A/B testing
360 Campaigner
9.0
SalesGenius
Mobile optimization
360 Campaigner
10.0
SalesGenius
Email deliverability reporting
360 Campaigner
9.0
SalesGenius
List management
360 Campaigner
9.0
SalesGenius
Triggered drip sequences
360 Campaigner
10.0
SalesGenius

Lead Management

360 Campaigner
9.8
SalesGenius
Lead nurturing
360 Campaigner
10.0
SalesGenius
Lead scoring and grading
360 Campaigner
10.0
SalesGenius
Data quality management
360 Campaigner
10.0
SalesGenius
Automated sales alerts and tasks
360 Campaigner
9.0
SalesGenius

Campaign Management

360 Campaigner
9.5
SalesGenius
Calendaring
360 Campaigner
9.0
SalesGenius
Event/webinar marketing
360 Campaigner
10.0
SalesGenius

Social Media Marketing

360 Campaigner
10.0
SalesGenius
Social sharing and campaigns
360 Campaigner
10.0
SalesGenius
Social profile integration
360 Campaigner
10.0
SalesGenius

Reporting & Analytics

360 Campaigner
9.3
SalesGenius
Dashboards
360 Campaigner
9.0
SalesGenius
Standard reports
360 Campaigner
10.0
SalesGenius
Custom reports
360 Campaigner
9.0
SalesGenius

Platform & Infrastructure

360 Campaigner
9.3
SalesGenius
API
360 Campaigner
9.0
SalesGenius
Role-based workflow & approvals
360 Campaigner
9.0
SalesGenius
Customizability
360 Campaigner
10.0
SalesGenius
Integration with Salesforce.com
360 Campaigner
9.0
SalesGenius
Integration with Microsoft Dynamics CRM
360 Campaigner
9.0
SalesGenius
Integration with SugarCRM
360 Campaigner
10.0
SalesGenius

Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Jessica Bwire | TrustRadius Reviewer

SalesGenius

  • Genius helped by giving our company easy access to social sharing tools, and a streamlined process for developing unique URL's, tracking, and an intuitive dashboard reporting system. It's well designed UX makes it easy to train new employees to use.
  • As an analytics person, data is important to me. However, website tagging can be an enormous time commitment. Genius helped by allowing our company to get client sites tagged in order to track in-depth analytics and develop more sophisticated engagement metrics.
  • Email solutions worked wonders, by automating the customized email process and including it in the same application that we use for our other marketing channels.
Jeremy Shabtai | TrustRadius Reviewer

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Jessica Bwire | TrustRadius Reviewer

SalesGenius

  • CRM Integration - Although Genius was great at tracking individual activity, there wasn't a way to pull over specific campaign details (ie, bounces, deliverables, statistics, charts). Our end-users not participating in the direct campaign had no way of knowing the results from within Salesforce.
  • Communication - I had a difficult time contacting Genius when I had issues or questions.
Jessie Mead | TrustRadius Reviewer

Likelihood to Renew

360 Campaigner

No score
No answers yet
No answers on this topic

SalesGenius

SalesGenius 2.1
Based on 2 answers
Platform replaces many of the tools we used to use, creating efficiencies. Only reason not to renew is if another product comes along with a lower price tag.
Jeremy Shabtai | TrustRadius Reviewer

Usability

360 Campaigner

No score
No answers yet
No answers on this topic

SalesGenius

SalesGenius 7.0
Based on 1 answer
Extremely user friendly as a stand-alone marketing platform.
Jessie Mead | TrustRadius Reviewer

Alternatives Considered

360 Campaigner

360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
Jessica Bwire | TrustRadius Reviewer

SalesGenius

Pardot is within the Salesforce CRM, so solves many issues for us as far as our employees seeing direct results. Genius is more suited for the larger, enterprise company, whereas Genius is better for a smaller team. Both are extremely efficient, just target a different business size/purpose.
Jessie Mead | TrustRadius Reviewer

Return on Investment

360 Campaigner

  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
Jessica Bwire | TrustRadius Reviewer

SalesGenius

  • Training new hires has become significantly more efficient due to ease of use.
  • Increased website engagement metrics across the board.
Jeremy Shabtai | TrustRadius Reviewer

Screenshots

Pricing Details

360 Campaigner

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

360 Campaigner Editions & Modules

Edition
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994
  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails
Additional Pricing Details
For additional tiers of emails, contacts and nurturing credits under each plan.

SalesGenius

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SalesGenius Editions & Modules

Edition
Startups$4001
Small Teams$8001
The Big Guns$12001
  1. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

360 Campaigner
10.0
SalesGenius
6.0

Likelihood to Renew

360 Campaigner
SalesGenius
2.1

Usability

360 Campaigner
SalesGenius
7.0

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