360 Campaigner vs. Spokal

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
360 Campaigner
Score 7.8 out of 10
Small Businesses (1-50 employees)
360 Campaigner is a B2B marketing automation platform that includes email marketing, lead nurturing, and CRM capabilities. Data Below Provided by 360 Campaigner Marketing Automation Features Email & Online Marketing Features WYSIWYG Email Editor Scheduled Emails Deliverability Scoring Delivery Tracking Drip Email Marketing Forms, Dynamic Content Dynamic Content Testing (pre…
$90
upto 10000 emails
Spokal
Score 9.0 out of 10
N/A
Spokal is an inbound marketing platform for small businesses and freelancers. It offers a drag & drop content editor and social media sharing calendar, as well as real-time SEO analysis, keyword research, rank tracking, lead scoring, and lead nurturing.
$49
per month
Pricing
360 CampaignerSpokal
Editions & Modules
Starter
$90
upto 10000 emails
Genius
$249
up to 10000 emails, 30000 Nurture emails
Explorer
$1,499
up to 10000 emails & Contacts
Champion
$1,699
up to 10000 emails & Contacts, 30000 Nurture emails
Starter
$49
per month (1 user)
Essentials
$99
per month (3 users)
Team
$169
per month (5 users)
Offerings
Pricing Offerings
360 CampaignerSpokal
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsFor additional tiers of emails, contacts and nurturing credits under each plan.
More Pricing Information
Features
360 CampaignerSpokal
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
360 Campaigner
9.6
1 Ratings
22% above category average
Spokal
9.2
3 Ratings
17% above category average
WYSIWYG email editor10.01 Ratings9.02 Ratings
Dynamic content9.01 Ratings10.02 Ratings
Ability to test dynamic content10.01 Ratings8.02 Ratings
Landing pages10.01 Ratings10.01 Ratings
A/B testing9.01 Ratings9.02 Ratings
Mobile optimization10.01 Ratings10.01 Ratings
Email deliverability reporting9.01 Ratings8.01 Ratings
List management9.01 Ratings9.01 Ratings
Triggered drip sequences10.01 Ratings10.01 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
360 Campaigner
9.8
1 Ratings
23% above category average
Spokal
9.5
2 Ratings
20% above category average
Lead nurturing10.01 Ratings10.02 Ratings
Lead scoring and grading10.01 Ratings10.01 Ratings
Data quality management10.01 Ratings10.02 Ratings
Automated sales alerts and tasks9.01 Ratings8.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
360 Campaigner
9.5
1 Ratings
23% above category average
Spokal
9.0
2 Ratings
18% above category average
Calendaring9.01 Ratings10.02 Ratings
Event/webinar marketing10.01 Ratings8.01 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
360 Campaigner
10.0
1 Ratings
28% above category average
Spokal
9.0
3 Ratings
18% above category average
Social sharing and campaigns10.01 Ratings9.03 Ratings
Social profile integration10.01 Ratings9.03 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
360 Campaigner
9.3
1 Ratings
21% above category average
Spokal
9.3
3 Ratings
21% above category average
Dashboards9.01 Ratings10.03 Ratings
Standard reports10.01 Ratings10.02 Ratings
Custom reports9.01 Ratings8.01 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
360 Campaigner
9.3
1 Ratings
20% above category average
Spokal
9.3
1 Ratings
20% above category average
API9.01 Ratings9.01 Ratings
Role-based workflow & approvals9.01 Ratings10.01 Ratings
Customizability10.01 Ratings10.01 Ratings
Integration with Salesforce.com9.01 Ratings9.01 Ratings
Integration with Microsoft Dynamics CRM9.01 Ratings10.01 Ratings
Integration with SugarCRM10.01 Ratings8.01 Ratings
Best Alternatives
360 CampaignerSpokal
Small Businesses
SALESmanago
SALESmanago
Score 9.6 out of 10
SALESmanago
SALESmanago
Score 9.6 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 9.6 out of 10
SALESmanago
SALESmanago
Score 9.6 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.4 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
360 CampaignerSpokal
Likelihood to Recommend
10.0
(1 ratings)
9.0
(8 ratings)
Likelihood to Renew
-
(0 ratings)
9.3
(6 ratings)
Usability
-
(0 ratings)
8.2
(1 ratings)
Performance
-
(0 ratings)
9.1
(1 ratings)
Support Rating
-
(0 ratings)
9.3
(3 ratings)
User Testimonials
360 CampaignerSpokal
Likelihood to Recommend
360 Campaigner
360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
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Spokal
For current Wordpress users Spokal is outstanding and highly recommended. For clients who don't already have a Wordpress blog it's a bit tricky as I need to first sell the benefits of using Wordpress in order to get them on board, but in all honestly I would recommend Wordpress anyway, it just slows the process down having to design and install Wordpress before we can get started.
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Pros
360 Campaigner
  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Read full review
Spokal
  • Content calendar - the ability to visually see blog posts in draft and scheduled to publish over the coming weeks and months was a key benefit. Tracking this in spreadsheets is too hard. we can even post blogs as topic idea, pre draft, draft and final and schedule in advance so we can visualise the messages we want to communicate. Creation of tweets and Linkedin posts is done for you automatically. Simply drag the blog post to the time slot, day, week or month. This is a lot quicker than Hootsuite
  • Additional tweets can be composed and also dragged to the calendar, plus the feedly link allows curation of tweet content. This just scales up our creation and curation process.
  • Easy simple overview dashboard - showing key website stats, new visitors, new twitter followers. New blog posts. Social enagement per blog post, linkedin shares etc. simple lead scoring based on pages visited etc. Simple realtime SEO analysis on the blog post builder
  • twitter builder. very simple autopilot of increasing your twitter following using key words (it easy has a simple key word tool) to find relevant people to 'like' and hence follow
  • Dynamic, responsive team. I have asked a few questions about futures and always received a prompt helpful reply. Chris and his team are clearly commited to developing a great product.
  • Once linked to your wordpress site I really like the fact I can log into a dashboard on the web and on my ipad and manage my content delivery and monitor visititors and interaction. I use and know hubspot and the biggest issue for me is the learning curve. Anyone can learn and use Spokal. It provides and integrates a number of tools I currently use today at a far lower cost. It does need to integrate into a third party email provider but frankly the integration is simple. A lot of effort has gone into the design for non techies
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Cons
360 Campaigner
  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
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Spokal
  • I personally would love to see more direct integrations into CRM and more powerful Marketing Automation tools, but the current Zapier integration is a general approach and works in most cases very well.
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Likelihood to Renew
360 Campaigner
No answers on this topic
Spokal
Spokal delivers everything I need to serve my clients in one place. It's so easy to use and their customer service is always available and responsive, there's no need for me to look elsewhere.
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Usability
360 Campaigner
No answers on this topic
Spokal
Spokal takes away some of the complexity and noise that Wordpress has. Offering a separate login and dashboard to allow a user to create blog posts, check on backlinks, see ranking keywords, social engagement and tracks visitors/ contacts. Spokal provides a lot of functionality that would typically require the purchase of several products e.g. Hootsuite, SEO Moz, SEO pressor, Hubspot. What I really like is the content calendar. I simply drag and drop of my blog posts into my calendar to post to twitter, linkedin and facebook. This is an easy way to repost evergreen content and build my following on twitter. The twitter builder is constantly looking for relevant profiles and conversations based on my defined criteria. The tool automatically likes the twitter user which drives traffic to my sight and actually helps me find followers and potential influencers. This product is ideal for people new to internet marketing or small business owners who don't want to be overwhelmed by the effort to learn, manage and run several tools or wordpress plugins. I have been with Spokal since the start and I continue to be impressed by the support and raft of new functionality being added.
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Support Rating
360 Campaigner
No answers on this topic
Spokal
They worked with Bluehost to make sure our blog connected properly. This was done without anyone from Strategic Revolution asking for this help.
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Alternatives Considered
360 Campaigner
360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
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Spokal
I haven't really tried other products at this point. I would say I tried to cobble together a bunch of options to make the right inbound marketing "tool suite". Nothing quite worked well enough. Again, Spokal serves as a very cost-effective option. Particularly relative to Hubspot.
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Return on Investment
360 Campaigner
  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
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Spokal
  • It's still early for us, but we can definitively say that we've cut our content creation / curation time down by about 40% while INCREASING the volume of quality relevant content that our audience expects.
Read full review
ScreenShots

360 Campaigner Screenshots

Screenshot of The DashboardScreenshot of Integrated Contact DatabaseScreenshot of Uploading A ListScreenshot of Campaign Creation - Step I - VScreenshot of Built-In CRMScreenshot of Lead Nurturing