What users are saying about
14 Ratings
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Score 9.3 out of 100
50 Ratings
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Score 7.7 out of 100

Feature Set Ratings

  • 360 Campaigner ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

9.6

360 Campaigner

96%
6.1

Everest (Return Path + 250ok)

61%
360 Campaigner ranks higher in 9/9 features

WYSIWYG email editor

10.0
100%
1 Rating
5.0
50%
2 Ratings

Dynamic content

9.0
90%
1 Rating
5.3
53%
2 Ratings

Ability to test dynamic content

10.0
100%
1 Rating
6.0
60%
7 Ratings

Landing pages

10.0
100%
1 Rating
5.0
50%
2 Ratings

A/B testing

9.0
90%
1 Rating
6.3
63%
8 Ratings

Mobile optimization

10.0
100%
1 Rating
3.4
34%
6 Ratings

Email deliverability reporting

9.0
90%
1 Rating
9.0
90%
29 Ratings

List management

9.0
90%
1 Rating
7.2
72%
9 Ratings

Triggered drip sequences

10.0
100%
1 Rating
8.0
80%
2 Ratings

Lead Management

9.8

360 Campaigner

98%

Everest (Return Path + 250ok)

Feature Set Not Supported
N/A
360 Campaigner ranks higher in 4/4 features

Lead nurturing

10.0
100%
1 Rating
N/A
0 Ratings

Lead scoring and grading

10.0
100%
1 Rating
N/A
0 Ratings

Data quality management

10.0
100%
1 Rating
N/A
0 Ratings

Automated sales alerts and tasks

9.0
90%
1 Rating
N/A
0 Ratings

Campaign Management

9.5

360 Campaigner

95%

Everest (Return Path + 250ok)

Feature Set Not Supported
N/A
360 Campaigner ranks higher in 2/2 features

Calendaring

9.0
90%
1 Rating
N/A
0 Ratings

Event/webinar marketing

10.0
100%
1 Rating
N/A
0 Ratings

Social Media Marketing

10.0

360 Campaigner

100%

Everest (Return Path + 250ok)

Feature Set Not Supported
N/A
360 Campaigner ranks higher in 2/2 features

Social sharing and campaigns

10.0
100%
1 Rating
N/A
0 Ratings

Social profile integration

10.0
100%
1 Rating
N/A
0 Ratings

Reporting & Analytics

9.3

360 Campaigner

93%
7.3

Everest (Return Path + 250ok)

73%
360 Campaigner ranks higher in 3/3 features

Dashboards

9.0
90%
1 Rating
8.2
82%
22 Ratings

Standard reports

10.0
100%
1 Rating
7.7
77%
20 Ratings

Custom reports

9.0
90%
1 Rating
6.1
61%
16 Ratings

Platform & Infrastructure

9.3

360 Campaigner

93%

Everest (Return Path + 250ok)

Feature Set Not Supported
N/A
360 Campaigner ranks higher in 6/6 features

API

9.0
90%
1 Rating
N/A
0 Ratings

Role-based workflow & approvals

9.0
90%
1 Rating
N/A
0 Ratings

Customizability

10.0
100%
1 Rating
N/A
0 Ratings

Integration with Salesforce.com

9.0
90%
1 Rating
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

9.0
90%
1 Rating
N/A
0 Ratings

Integration with SugarCRM

10.0
100%
1 Rating
N/A
0 Ratings

Pre-Send Testing

360 Campaigner

Feature Set Not Supported
N/A
8.0

Everest (Return Path + 250ok)

80%
Everest (Return Path + 250ok) ranks higher in 8/8 features

URL Validation

N/A
0 Ratings
8.1
81%
6 Ratings

Link Tracking

N/A
0 Ratings
6.7
67%
3 Ratings

Image Validation

N/A
0 Ratings
7.8
78%
6 Ratings

Inbox Display

N/A
0 Ratings
8.5
85%
7 Ratings

Email Accessibility Tools

N/A
0 Ratings
7.4
74%
4 Ratings

Spelling and Grammar Check

N/A
0 Ratings
7.8
78%
2 Ratings

Spam Testing

N/A
0 Ratings
8.9
89%
9 Ratings

Email Previews

N/A
0 Ratings
8.9
89%
8 Ratings

Attribute Ratings

  • 360 Campaigner is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

10.0

360 Campaigner

100%
1 Rating
7.5

Everest (Return Path + 250ok)

75%
27 Ratings

Likelihood to Renew

360 Campaigner

N/A
0 Ratings
8.2

Everest (Return Path + 250ok)

82%
5 Ratings

Usability

360 Campaigner

N/A
0 Ratings
7.3

Everest (Return Path + 250ok)

73%
1 Rating

Support Rating

360 Campaigner

N/A
0 Ratings
9.1

Everest (Return Path + 250ok)

91%
1 Rating

Implementation Rating

360 Campaigner

N/A
0 Ratings
8.2

Everest (Return Path + 250ok)

82%
1 Rating

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Read full review

Validity

Every new or established brand should be using Everest. It doesn't matter what you're trying to say in your emails—if they're not reaching the inbox, no one is listening or reading. Everest gives you the insight you need to understand your inbox placement, reputation and so much more.
Read full review

Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Read full review

Validity

  • Individualized attention. They really dug in to understand our products and services.
  • Easy-to-understand training and actionable items that you can sustain over a long period of time.
  • They're embedded in our instance of Exact Target, so I'm able to review the entire email program and don't have to open up a separate tool to gather this information.
Read full review

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Read full review

Validity

  • Some domain summary data inconsistent with seedlist detail
  • UI feels a little dated
  • Reporting options are limited
  • As part of the SFMC integration, Return Path support issues and question go through Salesforce, not Return Path
  • Inbox Preview rendering could be more robust and extensive
  • Would like to see Dark Mode previewing rendering
Read full review

Pricing Details

360 Campaigner

Starting Price

$90 upto 10000 emails

Editions & Modules

360 Campaigner editions and modules pricing
EditionModules
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994

Footnotes

  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

For additional tiers of emails, contacts and nurturing credits under each plan.

Everest (Return Path + 250ok)

Starting Price

$20 per month

Editions & Modules

Everest (Return Path + 250ok) editions and modules pricing
EditionModules
Elements$201
Elements Plus$5252
ProfessionalCustom Pricing3
EnterpriseCustom Pricing4

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Likelihood to Renew

360 Campaigner

No answers on this topic

Validity

We have two separate areas for using Return Path. Our web ecommerce area that is using only transactional emails and a marketing email program that is partnered on the backend with Return Path. I see Return Path continuing to be utilized with our marketing emails, but over time I see less need for our transactional emails to maintain Return Path components.
Read full review

Usability

360 Campaigner

No answers on this topic

Validity

I find it fairly easy to use, though the interface is a bit clunky and I may be missing some revolutionary use because it's lost in the clutter.
Read full review

Support Rating

360 Campaigner

No answers on this topic

Validity

Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.
Read full review

Implementation Rating

360 Campaigner

No answers on this topic

Validity

I joined my company after the implementation was nearly complete. We used the Return Path tool as we slowly increased our send volume in Marketing Cloud to monitor IP reputation and inbox placement.
Read full review

Alternatives Considered

360 Campaigner

360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
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Validity

Like I said before, Return Path is really the budget bundle. You get a lot of service for how much you pay. Since I am currently at an early stage startup, we could not afford Litmus, so having Return Path is crucial. The partnership with Salesforce also allowed us to get it at pretty low cost.
Read full review

Return on Investment

360 Campaigner

  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
Read full review

Validity

  • It has helped identify inbox issues and thus helping our clients reach more inboxes.
  • They have negatively impacted client relations on numerous occasions. They have reached out and told clients they are having issues or need certain products when they are already our clients and we are proving solutions for them.
  • They provide solid customer support when you create a support ticket. They are usually very quick to respond and give you an answer.
Read full review

Screenshots

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