What users are saying about
12 Ratings
6 Ratings
12 Ratings
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Score 9.7 out of 100
6 Ratings
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Score 4 out of 100

Likelihood to Recommend

360 Campaigner

360 Campaigner has simplistic marketing solutions, from email marketing, and automatic social media posting. Besides, 360 Campaigner has email delivery notifications and tracking, which helps the company to know when an audience has received an email. Furthermore, on lead management and nurturing, 360 Campaigner has played a critical role.
Jessica Bwire | TrustRadius Reviewer

WhatCounts

How big is your email list? For the money WhatCounts allows us to manage a large list and gives us great tools. If you have a small list this product might be more than you need.How many emails do you want to send? WhatCounts charges by the email and of course you get a better price per email the more emails you send. If you will not be sending many emails or are sending to a small list WhatCounts might not be the right tool for you.
Holli Drewry | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

360 Campaigner
9.6
WhatCounts
9.8
WYSIWYG email editor
360 Campaigner
10.0
WhatCounts
9.0
Dynamic content
360 Campaigner
9.0
WhatCounts
Ability to test dynamic content
360 Campaigner
10.0
WhatCounts
Landing pages
360 Campaigner
10.0
WhatCounts
10.0
A/B testing
360 Campaigner
9.0
WhatCounts
10.0
Mobile optimization
360 Campaigner
10.0
WhatCounts
10.0
Email deliverability reporting
360 Campaigner
9.0
WhatCounts
10.0
List management
360 Campaigner
9.0
WhatCounts
10.0
Triggered drip sequences
360 Campaigner
10.0
WhatCounts

Lead Management

360 Campaigner
9.8
WhatCounts
Lead nurturing
360 Campaigner
10.0
WhatCounts
Lead scoring and grading
360 Campaigner
10.0
WhatCounts
Data quality management
360 Campaigner
10.0
WhatCounts
Automated sales alerts and tasks
360 Campaigner
9.0
WhatCounts

Campaign Management

360 Campaigner
9.5
WhatCounts
Calendaring
360 Campaigner
9.0
WhatCounts
Event/webinar marketing
360 Campaigner
10.0
WhatCounts

Social Media Marketing

360 Campaigner
10.0
WhatCounts
Social sharing and campaigns
360 Campaigner
10.0
WhatCounts
Social profile integration
360 Campaigner
10.0
WhatCounts

Reporting & Analytics

360 Campaigner
9.3
WhatCounts
10.0
Dashboards
360 Campaigner
9.0
WhatCounts
10.0
Standard reports
360 Campaigner
10.0
WhatCounts
10.0
Custom reports
360 Campaigner
9.0
WhatCounts

Platform & Infrastructure

360 Campaigner
9.3
WhatCounts
API
360 Campaigner
9.0
WhatCounts
Role-based workflow & approvals
360 Campaigner
9.0
WhatCounts
Customizability
360 Campaigner
10.0
WhatCounts
Integration with Salesforce.com
360 Campaigner
9.0
WhatCounts
Integration with Microsoft Dynamics CRM
360 Campaigner
9.0
WhatCounts
Integration with SugarCRM
360 Campaigner
10.0
WhatCounts

Pros

360 Campaigner

  • 360 Campaigner has lead management, which helps in segmentation and lead nurturing.
  • 360 Campaigner supports email marketing and delivery tracking.
  • Mobile optimization is another marketing solution.
Jessica Bwire | TrustRadius Reviewer

WhatCounts

  • We receive super customer service from a dedicated account representative.
  • The list management tools are easy to use and give us granular insight into what users are opening and where they are clicking.
  • The analytics give us a variety of ways to look at the types of devices being used to view our content and the ways our users interact with content. For example we can see that most opens are on mobile but if a reader wants to spend time clicking into more in depth content they move over to a desktop computer.
Holli Drewry | TrustRadius Reviewer

Cons

360 Campaigner

  • No mobile application for 360 Campaigner.
  • Furthermore, 360 Campaigner requires online classes, to make the software more efficient.
  • Lastly, the dashboard of 360 Campaigner is inflexible and not practical to use.
Jessica Bwire | TrustRadius Reviewer

WhatCounts

  • Some of the list management tools were hard to find at first but now I use them every month. If I could change one thing I would allow the account details filter window to show all the available slots with no scrolling and I would add a feature to set / reset all selections on the dropdowns.
Holli Drewry | TrustRadius Reviewer

Support Rating

360 Campaigner

No score
No answers yet
No answers on this topic

WhatCounts

WhatCounts 10.0
Based on 2 answers
We have a great representative. She schedules regular calls with our team and helps us learn new ways to use the tool. We get great personal support. I know she has many other clients but I always feel like she has time for me and genuinely enjoys working with our team.
Holli Drewry | TrustRadius Reviewer

Alternatives Considered

360 Campaigner

360 Campaigner has a delivery tracking option, which helps us understand the moment an email has been received. Also, lead segmentation is a tool that helps us know our market, and keep the client's database. The drip email marketing is another feature that I see with 360 Campaigner. Lastly, 360 Campaigner can easily extract or dig the client's contacts from various sources.
Jessica Bwire | TrustRadius Reviewer

WhatCounts

We selected WhatCounts because it had the ability to help us manage our large list and gave us tools to help tailor our messages. In addition, WhatCounts had the ability to allow us to have an enterprise license but we could still have individual department accounts.
Holli Drewry | TrustRadius Reviewer

Return on Investment

360 Campaigner

  • Email marketing brings more clients on board, making us have huge sales.
  • Lead management increases the customer loyalty and the brand reputation.
  • The sales volume exceeds the cost of installing 360 Campaigner.
Jessica Bwire | TrustRadius Reviewer

WhatCounts

  • We use WhatCounts as a communication tool to our external groups mainly families and alumni. In our case our main objective is to get these groups timely information. While some of our emails do have a call to action for example signing up for Family Weekend or a Reunion Weekend we don't use the tool to generate leads in the way many organizations use html email.
Holli Drewry | TrustRadius Reviewer

Screenshots

Pricing Details

360 Campaigner

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

360 Campaigner Editions & Modules

Edition
Starter$901
Genius$2492
Explorer$1,4993
Champion$1,6994
  1. upto 10000 emails
  2. up to 10000 emails, 30000 Nurture emails
  3. up to 10000 emails & Contacts
  4. up to 10000 emails & Contacts, 30000 Nurture emails
Additional Pricing Details
For additional tiers of emails, contacts and nurturing credits under each plan.

WhatCounts

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

WhatCounts Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

360 Campaigner
10.0
WhatCounts
10.0

Support Rating

360 Campaigner
WhatCounts
10.0

Add comparison