3BL vs. GlobeNewswire by Notified

I would (and do) recommend 3BL Professional to any company/org trying to expand the reach of it's CR programs. Often communications is how we justify the budget for our program work (communications help us increase brand reputation, reach potential employees, reach investors and ESG analysts). The 3BL platform is an incredible way to get your impacts and initiatives out to the world so that people know about the incredible programs you're running. Would recommend for any CR/ESG/Sustainability team.

Incentivized

This service might be more well suited for large corporations with a lot of press coverage that they need to get out on a very regular basis. GlobeNewswire may be much less appropriate for smaller organizations that cannot commit to the annual spend of the contract and adhere to its strict nature and aren't sending out regular releases. Note that they did not work with us on contract flexibility once signed, so just be sure that you will fully utilize the service and really stay on top of the cancellation date because if you miss it, you will be automatically locked in for another year. Thus for smaller companies it will be best to stick to an a-la-carte service that will be flexible and work with you on your changing needs. That is definitely not GlobeNewswire.

• sourcing and amplifying relevant content across a large network
• critically assessing current industry trends and determining the best plan for our campaigns and content
• professionally managing out content, drafting mock-ups and promoting articles in a timely manner

Incentivized

• Finds the distribution circuits for you so you can easily pick and choose which ones you want to publish to.
• The platform is easy to use and takes you through a simple step-by-step process to create and publish a press release.
• Great customer service. If ever I have a question they address it and go above and beyond in their service.

Incentivized

• Could use detailed description of difference between page views and impressions and how these are differently experienced by people who could see the content on various channels
• It would help to know a ballpark figure of impressions served up by Reuters, AP and other services that pickup 3BL content
• It would help if quarterly reporting could track with our fiscal year quarters instead of calendar year quarters

Incentivized

• In some cases, it would not capture all coverage, for example, coverage found on trade websites.
• Some of the incoming coverage would be repetitive or even delayed at times.

Incentivized

Their customer service is great and has been very supportive when we've needed it. Their team checks up on us regularly to ensure we are getting the most out of our service.

Incentivized

We've always used GlobeNewswire because it is consistent and gets the job done well. We've never experimented with other products similar to them.

Incentivized

• A lot of staff time saved on PR which is not our expertise.

Incentivized

• Getting online news coverage is the ROI from using Marketwired.
• It's a cost-effective way of distributing news, saving companies money and time on distributing every release individually to each news outlet.

Incentivized