What users are saying about

3BL Media vs Meltwater Media Intelligence Platform

3BL Media
2 Ratings
Meltwater Media Intelligence Platform
97 Ratings

3BL Media

2 Ratings
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Score 7.8 out of 101

Based on 2 reviews and ratings

Meltwater Media Intelligence Platform

97 Ratings
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Score 6.3 out of 101

Based on 97 reviews and ratings

Likelihood to Recommend

3BL Media

They have over 250K email subscribers and 350K social media followers. The great thing about that group is that it is a curated group of folks who are specifically interested in the intersection of business and sustainability. The events they put on are excellent and well attended so do recommend considering sponsorship.

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Verified User
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Meltwater Media Intelligence Platform

Meltwater is great for pulling together reports of our media mentions - both on the web and social media. It is great to report to management and the entire company where we are getting visibility on the internet. Sending out press releases is not only easy, but there is also great value in the ability to reach a wider journalist and editor base. A list of media contacts is very beneficial for a search of current employees when looking for a contact to reach out to. This allows us to reach out to new contacts to form a relationship with.

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Avery Harris
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Pros

3BL Media

  • Connection to Media outlets in the business/sustainability space.
  • Excellent events.
  • Calls to action.

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Meltwater Media Intelligence Platform

  • Keyword Search - We are able to find who has recently written about a topic. This allows us to target those who have been recently interested in what we are writing about in our release. It is also a way for us to expand our contact list to reach people who may be writing outside of their normal beat/genre.
  • Search Function - We take advantage of several saved searches that track media mentions. This uses boolean logic to get us the exact results we are looking for. The search function is also great for searching for mentions of our competitors, narrowing our search to a specific product we may have done a campaign on or a more broad topic outside of our company alone.
  • Reporting - Meltwater allows us to set up our own customized reports that are emailed to us on a regular basis that we request.
  • Dashboard - Each user is able to set up a dashboard (homepage) for the platform with the reporting functions that are specific to what we are interested in or need to be aware of. This is a great day-to-day update of our media mentions.

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Avery Harris
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Cons

3BL Media

  • Would love to see increased opportunities for engagement.
  • Increase connection to those working on similar items.

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Meltwater Media Intelligence Platform

  • Their tracking system for media mentions isn't perfect - we have stumbled across several posts mentioning our company/product that were not picked up by the platform. While frustrating, we send these URLs to our rep and their tech team ensures that that website will be monitored moving forward.

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Avery Harris
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Likelihood to Renew

3BL Media

No score
No answers yet
No answers on this topic

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 10.0
Based on 6 answers
ROI - is the cost of the tool balanced by how information is used and acted upon.

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Katrina Lee
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Usability

3BL Media

No score
No answers yet
No answers on this topic

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 7.0
Based on 1 answer
Once you get some basic training it's pretty easy to use. I would like to see training manuals, or instructional videos to help me explore features I'm not currently using.

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Chris Vanasdalan
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Support

3BL Media

No score
No answers yet
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Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 10.0
Based on 4 answers
Jacy, my account rep, responds within minutes of my emails. When I send a note to general support (to update a media influencer's information, for example), that is responded to immediately, and they've never taken more than 24 hours to resolve it completely. They are attentive, they are fast, and they are effective. They don't just acknowledge that they've received my request - they actually resolve the problem. If the problem takes longer than an hour or so, they email me with updates, so I don't wonder if they're still working on it.

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Verified User
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In-Person Training

3BL Media

No score
No answers yet
No answers on this topic

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 8.0
Based on 1 answer
Again, really in-depth and helpful for a program that is really easy to use.

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Carolyn Smith
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Online Training

3BL Media

No score
No answers yet
No answers on this topic

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 8.0
Based on 1 answer
Walked step by step through program. Very informative on a program that doesn't require much training.

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Carolyn Smith
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Implementation

3BL Media

No score
No answers yet
No answers on this topic

Meltwater Media Intelligence Platform

Meltwater Media Intelligence Platform 6.1
Based on 2 answers
You are only allowed 15 users, so make sure you've identified who will have access to use the tool.

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Chris Vanasdalan
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Alternatives Considered

3BL Media

No answers on this topic

Meltwater Media Intelligence Platform

We use Meltwater Buzz in coordination with Topsy, Hoot Suite and Google Analytics as part of our overall online analytics program. Meltwater helps synthesize information, but doesn't provide the more complete data picture we use to inform strategy.

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Katrina Lee
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Return on Investment

3BL Media

  • A lot of staff time saved on PR which is not our expertise.

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Verified User
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Meltwater Media Intelligence Platform

  • Meltwater has removed the burden of tracking many of our own previous publicity campaigns.
  • Meltwater allowed us to see the value of our hits and pitch appropriate audiences accordingly.
  • Meltwater was willing to work with us from a cost standpoint to accommodate our company's needs.

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Pricing Details

3BL Media

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Meltwater Media Intelligence Platform

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

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