3BL Media vs Meltwater Media Intelligence Platform

• Connection to Media outlets in the business/sustainability space.
• Excellent events.
• Calls to action.

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• Keyword Search - We are able to find who has recently written about a topic. This allows us to target those who have been recently interested in what we are writing about in our release. It is also a way for us to expand our contact list to reach people who may be writing outside of their normal beat/genre.
• Search Function - We take advantage of several saved searches that track media mentions. This uses boolean logic to get us the exact results we are looking for. The search function is also great for searching for mentions of our competitors, narrowing our search to a specific product we may have done a campaign on or a more broad topic outside of our company alone.
• Reporting - Meltwater allows us to set up our own customized reports that are emailed to us on a regular basis that we request.
• Dashboard - Each user is able to set up a dashboard (homepage) for the platform with the reporting functions that are specific to what we are interested in or need to be aware of. This is a great day-to-day update of our media mentions.

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• Would love to see increased opportunities for engagement.
• Increase connection to those working on similar items.

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• While the platform has seemingly unlimited options, it takes a while to learn. Our product support representative has been really helpful in web tutorials, and the Knowledge Base documents explain some things in detail, but it may be helpful for Meltwater to publish videos of them navigating the site.
• Meltwater finds obscure placements, but it misses many on prominent web sites. In the last month, it's missed stories on Forbes, New York Times, Huffington Post and Bloomberg.
• Meltwater can improve its updating of media contacts. I think they do this annually, but I average six or seven dead email addresses for every 25 reporters whenever I build a distribution list.

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• A lot of staff time saved on PR which is not our expertise.

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• I've yet to really see a way to measure ROI by using Meltwater.
• We have a goal number of positive mentions by percentage that our organization strives to reach. Meltwater keeps excellent track of this.
• I like what Meltwater does for us, but I don't see extreme positives or negatives in terms of business objectives. It is simply good for what I need it to do.

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