What users are saying about
10 Ratings
7 Ratings
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Score 9.1 out of 100
10 Ratings
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Score 9.2 out of 100

Attribute Ratings

  • Prezly is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

9.1

3BL Professional

91%
4 Ratings
9.7

Prezly

97%
4 Ratings

Likelihood to Recommend

3BL Media

I would (and do) recommend 3BL Professional to any company/org trying to expand the reach of it's CR programs. Often communications is how we justify the budget for our program work (communications help us increase brand reputation, reach potential employees, reach investors and ESG analysts). The 3BL platform is an incredible way to get your impacts and initiatives out to the world so that people know about the incredible programs you're running. Would recommend for any CR/ESG/Sustainability team.
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Prezly

Since this platform is so easy to use when creating or managing communication workflows, it is recommended to work mostly with scenarios that generally require several processes to complete each group management, for example, to cover from the follow-up of employees within the communications team to the management of the team's communication processes.
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Pros

3BL Media

  • sourcing and amplifying relevant content across a large network
  • critically assessing current industry trends and determining the best plan for our campaigns and content
  • professionally managing out content, drafting mock-ups and promoting articles in a timely manner
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Prezly

  • Press releases with photos, videos, clean, attractive layout
  • Contact management with tags and segments for media outreach
  • Click rates/open rates to help target our followup outreach
  • Full HTML press releases dropped into email instead of attached PDFs that don't get opened
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Cons

3BL Media

  • Could use detailed description of difference between page views and impressions and how these are differently experienced by people who could see the content on various channels
  • It would help to know a ballpark figure of impressions served up by Reuters, AP and other services that pickup 3BL content
  • It would help if quarterly reporting could track with our fiscal year quarters instead of calendar year quarters
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Prezly

  • The contact management system is a little wonky but it has improved over the last two years and I expect that trend to continue.
  • The grouping system (segments) and tagging is not intuitive. I've had many missteps in trying to get content to particular segments while deselecting individuals.
  • You cannot add another group of people to a distribution without going back and recreating the same distribution. you can add individuals but not groups.
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Pricing Details

3BL Professional

Starting Price

Editions & Modules

3BL Professional editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Prezly

    Starting Price

    $0 per user

    Editions & Modules

    Prezly editions and modules pricing
    EditionModules
    Starter Plan501
    Core Plan902
    Premium Plan1403
    Enterprise Plancustom4

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional

    Additional Details

    Additional seats are available for each plan, and additional newsrooms are available for Core Plan and above. If you're unsure about your requirements or would just like to know more, get in touch and we'll be happy to discuss how we can work together. For larger/global clients, Prezly offers an Enterprise Plan that accommodates 10+ seats and more customisable functionality; Enterprise Plans are priced based on your requirements, so please drop us a line and tell us what we can do for you.

    Alternatives Considered

    3BL Media

    No answers on this topic

    Prezly

    Prezly is much more user-friendly than Cision but isn't as robust. The pricing is similar and I believe Prezly beats it out a bit. Overall, the UI is much better in Prezly giving it the edge.
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    Return on Investment

    3BL Media

    • A lot of staff time saved on PR which is not our expertise.
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    Prezly

    • We have taken into account our net profit rates during the time of using Prezly, and therefore we decided that the platform is useful when generating work formations that result in higher profits. Prezly has proven to be an excellent investment, which has satisfied our team.
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