3BL vs. Cision PRWeb

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
3BL
Score 9.1 out of 10
N/A
3BL Media's content distribution platforms and Brand Studio promote the environmental, social, governance (ESG) initiatives of companies, nonprofits and NGOs.N/A
Cision PRWeb
Score 6.4 out of 10
N/A
Cision PRWeb aims to impact customer behavior by providing efficient communication tools to continuously engage with target audiences across multiple online channels including search, social media and with industry-specific partner websites, bloggers and influencers.
$99
per news release
Pricing
3BLCision PRWeb
Editions & Modules
No answers on this topic
Basic
$99
per news release
Standard
$205
per news release
Advanced
$305
per news release
Premium
$405
per news release
Offerings
Pricing Offerings
3BLCision PRWeb
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
3BLCision PRWeb
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Best Alternatives
3BLCision PRWeb
Small Businesses
Cision Communications Cloud
Cision Communications Cloud
Score 7.6 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 7.6 out of 10
Medium-sized Companies
Cision Communications Cloud
Cision Communications Cloud
Score 7.6 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 7.6 out of 10
Enterprises
Cision Communications Cloud
Cision Communications Cloud
Score 7.6 out of 10
Cision Communications Cloud
Cision Communications Cloud
Score 7.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
3BLCision PRWeb
Likelihood to Recommend
9.1
(4 ratings)
8.0
(11 ratings)
Likelihood to Renew
-
(0 ratings)
1.0
(1 ratings)
Usability
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
1.0
(2 ratings)
Implementation Rating
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
3BLCision PRWeb
Likelihood to Recommend
3BL
I would (and do) recommend 3BL Professional to any company/org trying to expand the reach of it's CR programs. Often communications is how we justify the budget for our program work (communications help us increase brand reputation, reach potential employees, reach investors and ESG analysts). The 3BL platform is an incredible way to get your impacts and initiatives out to the world so that people know about the incredible programs you're running. Would recommend for any CR/ESG/Sustainability team.
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Cision
PRWeb served it's purpose for Strouse by sending news out to new audiences although this never generated an overwhelming amount of traffic to our website. If you are only interested in issuing PR and getting your name out there, then I think PRWeb is a fine solution. I find PRWeb less appropriate if you really want to drive traffic to your site through a press release in hopes of creating sales. During the selection process I would be interested in knowing what sources my PR would be submitted to. Is it being submitted to relevant websites? Will links be provided on all of these websites? Ask yourself, will these websites benefit my companies SEO?
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Pros
3BL
  • sourcing and amplifying relevant content across a large network
  • critically assessing current industry trends and determining the best plan for our campaigns and content
  • professionally managing out content, drafting mock-ups and promoting articles in a timely manner
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Cision
  • It provides a newswire option at a very reasonable price.
  • The pricing is in a sweet spot for many startups who would want to use it.
  • It hits up all of the key media outlets that you would expect a wire service to be connected to.
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Cons
3BL
  • Could use detailed description of difference between page views and impressions and how these are differently experienced by people who could see the content on various channels
  • It would help to know a ballpark figure of impressions served up by Reuters, AP and other services that pickup 3BL content
  • It would help if quarterly reporting could track with our fiscal year quarters instead of calendar year quarters
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Cision
  • One issue we ran into with media tracking was that when it came to smaller or more niche media, it had a hard time tracking hits from those outlets for our clients.
  • Building larger media lists was time consuming and cumbersome.
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Likelihood to Renew
3BL
No answers on this topic
Cision
We are unlikely to renew PRWeb because I feel that the costs outweigh the benefits of the service. For a company like ours (small business with about 60 employees) we don't have enough press that warrants monthly coverage. We may look at using PRWeb on an as needed basis, 3-4 times a year for single submissions, but that would be the extent of it. I could see PRWeb being much more beneficial for large companies that are constantly needing to issue press.
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Usability
3BL
No answers on this topic
Cision
It is a very simple program to use. They walk you step by step on what is necessary to complete a PR.
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Support Rating
3BL
No answers on this topic
Cision
I have only required support from PRWeb on two separate occasions and they handled my issues without any problems. I was a bit confused at first not sure if they had received my requests but shortly after I received responses and was able to move forward with my press release.
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Implementation Rating
3BL
No answers on this topic
Cision
Implementation of PRWeb required very little of Strouse. It was a quick process and we were almost immediately ready to use the platform.
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Alternatives Considered
3BL
No answers on this topic
Cision
I've used all these services. Which one to choose depends on the situation. It's good to have knowledge of all the options. Of course, there are many other services as well, and even free services that a very small business or nonprofit can use that do similar things. I find PRWeb is a good fit for many of my clients because of the pricing. Photos are increasingly important in getting news picked up and PRWeb doesn't charge you an arm and a leg like some services do to include a photo
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Return on Investment
3BL
  • A lot of staff time saved on PR which is not our expertise.
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Cision
  • It was definitely a cost decision for us, but the ability to have access to their media database was by far the most useful and needed tool for us.
  • For tracking media hits, it saved us time tracking the majority of hits. Where it didn't save us time was with smaller, more niche media.
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