What users are saying about

3dcart

6 Ratings

Custora

1 Ratings

3dcart

6 Ratings
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Score 7.1 out of 101

Custora

1 Ratings
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Score 9 out of 101

Add comparison

Likelihood to Recommend

3dcart

3dcart works well for small to medium size businesses that want to take care of their own website and product uploads and have the time to stay on top of inventory management. It does not work as well for a business who wants to just "turn it on" and forget about it unless they are able to integrate their POS system with 3dcart to manage inventory.
Tracy Beers profile photo

Custora

I think Custora is a great fit for B2C companies that are trying to take their relationship marketing programs to the next level and outside of basic segmentation. It's a great platform to consolidate all customer, order history, and campaign history type data into one platform to obtain a 360 degree view of the customer.Additionally I would say, if an organization is resource constrained from an analytics perspective, the platform also makes great sense to invest in. It provides out of the box predictive analytics, and custom lifecycle triggers to align a retention marketing program around. Outside of the upfront work to get the platform up and running, it's very marketer friendly to utilize
No photo available

Feature Rating Comparison

Online Storefront

3dcart
7.3
Custora
Product catalog & listings
3dcart
8.0
Custora
Product management
3dcart
8.0
Custora
Bulk product upload
3dcart
10.0
Custora
Branding
3dcart
7.0
Custora
Mobile storefront
3dcart
7.0
Custora
Product variations
3dcart
8.0
Custora
Website integration
3dcart
5.0
Custora
Visual customization
3dcart
8.0
Custora
CMS
3dcart
5.0
Custora

Online Shopping Cart

3dcart
8.0
Custora
Checkout user experience
3dcart
8.0
Custora

Online Payment System

3dcart
9.0
Custora
eCommerce security
3dcart
9.0
Custora

eCommerce Marketing

3dcart
8.0
Custora
Promotions & discounts
3dcart
8.0
Custora
Personalized recommendations
3dcart
7.0
Custora
SEO
3dcart
9.0
Custora

eCommerce Business Management

3dcart
6.8
Custora
Order processing
3dcart
8.0
Custora
Inventory management
3dcart
5.0
Custora
Shipping
3dcart
7.0
Custora
Custom functionality
3dcart
7.0
Custora

Sales Force Automation

3dcart
Custora
8.5
Customer data management / contact management
3dcart
Custora
9.0
Workflow management
3dcart
Custora
8.0
Territory management
3dcart
Custora
8.0
Integration with email client (e.g., Outlook or Gmail)
3dcart
Custora
9.0

Customization

3dcart
Custora
9.0
Custom fields
3dcart
Custora
9.0
Custom objects
3dcart
Custora
9.0
API for custom integration
3dcart
Custora
9.0

Integrations with 3rd-party Software

3dcart
Custora
9.0
Marketing automation
3dcart
Custora
9.0

Pros

  • SEO - 3dcart is built in such a way that even if you do no SEO work at all, as long as you use the meta description wizard on each page or product you wind up still searching pretty well in Google.
  • Product uploads - Product uploads are easy to do with 3dcart's .csv import/export feature. No need to struggle with messy simple and variable uploads like on WooCommerce, 3dcart takes the guesswork and hassle out of uploading different product types.
  • Media uploads - Media uploads are quick and simple and the uploader always works.
Tracy Beers profile photo
  • Very clean user interface that allows a non-technical marketer to set up detailed segments for outbound marketing campaigns
  • Lifecycle triggers that are automatically programmed to set up triggered campaigns. One of the big benefits here is that they are individualized based off of a cusotmer's past purchase patterns
  • Reporting and analytics dashboards are great and allow a team that is resource constrained to quickly gauge status of customer retention
No photo available

Cons

  • 3dcart does not connect to many of the POS systems my clients use so we need to manually update inventory daily/weekly.
  • There are many modules available to do many different things, but it makes you feel like you are being tickled and died to death to get the site to do exactly what you want. Also can be confusing if you don't know what you actually need.
  • It's a little difficult/confusing to upload products with multiple variations - ie: color and size - especially if there are multiples colors and multiple sizes.
Tracy Beers profile photo
  • Currently there are limitations with the number of personas that can be built in the instance, it would be great to have more flexibility here
  • We occasionally see issues with lists delivered to our ESP from the platform. Not a major problem, but could be an area of improvement
No photo available

Likelihood to Renew

Not applicable - as a franchisee, the franchiser took over the web site and shopping cart capabilities, so I no longer need the tool. But I would recommend it.
Mark Madans profile photo
No answers on this topic

Alternatives Considered

I found 3dcart to be the most cost effective and easiest to use for my smaller to medium sized business clients.
Tracy Beers profile photo
Bluecore was a solid platform, but Custora is differentiated in that it provides individualized triggers for customers based on their past purchase history
No photo available

Return on Investment

  • 3dcart has enabled my clients to quickly and easily get up and running with an online store giving them an almost immediate ROI.
Tracy Beers profile photo
  • Overall we have been able to increase the mix of triggered related revenue in email from 20% to 50% of total revenue after implementing Custora's lifecycle triggers
  • We've also seen one off email tests with incremental conversion rates up to 75% when utilizing Custora personas to personal communications
No photo available

Pricing Details

3dcart

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Custora

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details