Paddle vs. Shift4Shop

I wouldn't recommend them to anybody because their support is getting worse and worse and their business processes require you to contact support whether you want to or not. You will be forced to contact support and then wait for days to get any meaningful response that's not a copy/pasted sentence from FAQ.

At this point I would recommend looking elsewhere - 8 years with a platform and finally have to switch due to the unreliability is not something a business likes to do! They should sell the platform to a company that actually cares about owning an ecommerce builder. Research Shift4 - the parent

• Super easy to implement SDKs across supported platforms that support modern interface paradigms.
• Real team members that provide backend support for merchant issues. We had issues addressed quickly and taken seriously whenever we needed anything.
• Help with navigating VAT transparently. We never worried that we were messing up in this complicated area of international sales.
• Great first line customer support reduces the need for an extensive customer support organization on our end. They dealt with all purchase related issues as well as lightweight technical issues (e.g pointing users to FAQs, update links, etc.).

Incentivized

• In my opinion, charge you too much for what it is worth
• In my opinion, tech support is always blaming client and end up fixing it own issues
• In my experience, make you believe client is important

• Analytics could support more flexible analysis of reported data and better custom events.
• More customization of the drop in purchase UI on the web without the need for a full custom site integration.
• Sometimes communication from their front line support staff has gone to the wrong address.

Incentivized

• Page structure is all over the place. It can be difficult to find where to go to make page edits.
• Base platform isn't very robust and requires multiple add-ons in order to add CRM, Taxes, and other capabilities
• Reporting isn't very strong, necessitating outside analytics
• File system is also pretty wonky and feels very primitive
• Customer service and technical help leaves MUCH to be desired.
• Not as many supported add-ons/plug-ins as other platforms, and many of them cost additional fees. Many of them also don't seamlessly integrate, meaning you'll need to dev the integration yourself.
• In general, what you see in the WYSIWYG is not what you get.
• Order System is not very intuitive for the modern era

Incentivized

Not applicable - as a franchisee, the franchiser took over the web site and shopping cart capabilities, so I no longer need the tool. But I would recommend it.

If you are looking for ultra basic interface ...

regular updates braking our site

You always manage to fins someone, but, in my experience, resolving issues are not an easy task. Why do we pay for a service , and then spend time trouble shooting constantly with them ?? In my experience, they eliminate features , send you an email what you can use instead, with instructions most people cant do without an IT guy . It feel more like an open source than a true integrated service.

Initially it was difficult to manage the UI to the client, and then hard to change anything , unless you used the boring and too generic templates . Their template selection is very limited , that are basically all the same with different background images and colours . If you are unfortunate to have been a long-time client, you will have to completely rebuild your store, because old templates are not supported anymore

We tried using Stripe before Paddle, but it was a pain integrating it and it lacked the licensing. Paddle allows us just to add a payment button and don’t ever think about payment methods, we don’t have to make a separate button for card payments and another one for PayPal. Paddle does all this in their checkout process.

Incentivized

We used them for 2 years and had minor problems up until the end. For the last 2 months, customers were unable to checkout, or connect to our payment processor. We put in like 3 to 5 hot tickets to get fixed and day after day nothing was fixed and support got ruder and ruder with us! We lost thousands of dollars online with this company and now they are chasing us for a renewal payment! Simply put, this is bad software with a poor customer care staff!

• We wanted to grow faster, which was possible once we integrate recurring payment gateway. And we've got Paddle to do that.

Incentivized

• We have seen an increase in sales of 440% since starting with 3D cart.
• We find that the 3D features of promotions, coupon codes, rewards points all make customers want to come to us or come back to us.
• They made mobile conversion pretty easy, and our mobile traffic went from 33% to 54%.

Incentivized