What users are saying about
8 Ratings
342 Ratings
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.5 out of 101
342 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7 out of 101

Add comparison

Likelihood to Recommend

6sense

6sense is well suited in areas such as creating a campaign for our site. For example, "grill season". It makes it easy to create a campaign to advertise all our grills, best selling [grills] and create certain price updates/categories. It is not as useful on the product campaign, coupon and sales level, but still more useful than platforms we have used in the past.
No photo available

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

Feature Rating Comparison

Email & Online Marketing

6sense
Act-On
7.3
WYSIWYG email editor
6sense
Act-On
7.9
Dynamic content
6sense
Act-On
7.1
Ability to test dynamic content
6sense
Act-On
6.7
Landing pages
6sense
Act-On
7.0
A/B testing
6sense
Act-On
6.9
Mobile optimization
6sense
Act-On
6.8
Email deliverability
6sense
Act-On
7.8
List management
6sense
Act-On
6.4
Triggered drip sequences
6sense
Act-On
9.2

Lead Management

6sense
Act-On
7.3
Lead nurturing
6sense
Act-On
7.0
Lead scoring and grading
6sense
Act-On
7.4
Data quality management
6sense
Act-On
7.9
Automated sales alerts and tasks
6sense
Act-On
6.7

Campaign Management

6sense
Act-On
7.6
Calendaring
6sense
Act-On
6.8
Event/webinar marketing
6sense
Act-On
8.5

Social Media Marketing

6sense
Act-On
7.9
Social sharing and campaigns
6sense
Act-On
7.9
Social profile integration
6sense
Act-On
7.9

Reporting & Analytics

6sense
Act-On
5.7
Dashboards
6sense
Act-On
5.5
Standard reports
6sense
Act-On
6.0
Custom reports
6sense
Act-On
5.7

Platform & Infrastructure

6sense
Act-On
7.3
API
6sense
Act-On
9.2
Role-based workflow & approvals
6sense
Act-On
6.8
Customizability
6sense
Act-On
6.7
Integration with Salesforce.com
6sense
Act-On
8.0
Integration with Microsoft Dynamics CRM
6sense
Act-On
6.1
Integration with SugarCRM
6sense
Act-On
7.0

Pros

  • Stores and organizes information by product, department, etc., to make it easier for our website to function.
  • Help us track the buyer journey, making it a more enjoyable buying process for them on our website.
  • Help us drive revenue against competitors such as Amazon and Wal-Mart.
No photo available
  • Customer service. Act-on is the leader in client support for training, basic tips and trouble shooting to planning our Act-On strategy. The Act-On team is flexible, friendly, engaged and collaborative.
  • Act-On does not over-complicate its offering. It is visually appealing and intuitive. Some platforms are just too complicated to keep on top of. We are a small team with a busy marketing schedule. We do not depend a great deal on online lead generation for our growth, however Act-On is still a good fit for us.
  • Trust. No surprises once we had signed our agreement. In fact, our expectations were exceeded.
  • Value - price for service.
Sue Maldonado profile photo

Cons

  • Some of the terms used are a learning process for our team, but the site is easy to navigate.
  • Although the site is easier to navigate, it has a lot of facets that take time to learn where elements are saved.
No photo available
  • Being able to attach images to social posts
  • More contemporary templates
Sue Maldonado profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo

Usability

No score
No answers yet
No answers on this topic
Act-On7.2
Based on 31 answers
Simple to set up, intuitive and easy to create and push new marketing programs.
Mark Terry profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo

Performance

No score
No answers yet
No answers on this topic
Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo

Support

No score
No answers yet
No answers on this topic
Act-On8.8
Based on 38 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo

Online Training

No score
No answers yet
No answers on this topic
Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo

Implementation

No score
No answers yet
No answers on this topic
Act-On8.6
Based on 22 answers
I had a dedicated integration/setup person who was excellent. And they brought on specialized people as needed to help with certain things (DKIM setup, lead scoring setup, etc).
David Wank, DMD profile photo

Alternatives Considered

Oracle is not user-friendly. It is outdated and confusing, also makes it hard to enter in and out of certain tabs/areas within the platform. 6sense is more in-depth and has more functional abilities compared to Salesforce.
No photo available
The cost of ownership vs. functionality and ease of use is second to none, add in the speed of implementation and their customer success programs and nothing comes close.
Mark Terry profile photo

Return on Investment

  • It is easier to monitor our ROI on certain campaigns, departments, subclasses, within our sites.
  • We have less issues with launching campaigns correctly and the site crashing on us while processing and developing these campaigns.
No photo available
  • Increased efficiency of marketing program build
  • Improved analytics and insight
  • More visibility of prospect and customer interactions
Mark Terry profile photo

Pricing Details

6sense

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
6sense Editions & Modules
6sense
Additional Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.