What users are saying about

6sense

6 Ratings

Act-On

328 Ratings

6sense

6 Ratings
Score 8.8 out of 101

Act-On

328 Ratings
Score 7 out of 101

Add comparison

Likelihood to Recommend

6sense

This is an excellent tool; no hesitation to recommend to others.
Laurie Wheeler profile photo

Act-On

Actually, I think Act-On is suitable for almost any business as its pricing structure enables you to remain in control and join up at a level that suits your organization. You get most, if not all, of the features you would get from some of the bigger players, like Marketo, HubSpot and Eloqua, without any of the cumbersome hassle of cost that comes with them. For mid-sized enterprises, Act-On is a no brainer but I'd even recommend it to some larger corporates as if they really compare what they're getting with Eloqua/Marketo etc., I think they'd be surprised to see what Act-On has to offer.
Damian Leslie profile photo

Feature Rating Comparison

Email & Online Marketing

6sense
Act-On
7.5
WYSIWYG email editor
6sense
Act-On
7.3
Dynamic content
6sense
Act-On
6.9
Ability to test dynamic content
6sense
Act-On
6.6
Landing pages
6sense
Act-On
7.8
A/B testing
6sense
Act-On
8.0
Mobile optimization
6sense
Act-On
7.7
Email deliverability
6sense
Act-On
8.8
List management
6sense
Act-On
6.0
Triggered drip sequences
6sense
Act-On
8.3

Lead Management

6sense
Act-On
6.7
Lead nurturing
6sense
Act-On
6.3
Lead scoring and grading
6sense
Act-On
6.9
Data quality management
6sense
Act-On
7.1
Automated sales alerts and tasks
6sense
Act-On
6.4

Campaign Management

6sense
Act-On
7.5
Calendaring
6sense
Act-On
6.8
Event/webinar marketing
6sense
Act-On
8.3

Social Media Marketing

6sense
Act-On
6.7
Social sharing and campaigns
6sense
Act-On
6.4
Social profile integration
6sense
Act-On
7.0

Reporting & Analytics

6sense
Act-On
5.3
Dashboards
6sense
Act-On
4.7
Standard reports
6sense
Act-On
5.7
Custom reports
6sense
Act-On
5.6

Platform & Infrastructure

6sense
Act-On
6.5
API
6sense
Act-On
8.0
Role-based workflow & approvals
6sense
Act-On
6.4
Customizability
6sense
Act-On
5.1
Integration with Salesforce.com
6sense
Act-On
8.0
Integration with Microsoft Dynamics CRM
6sense
Act-On
4.1
Integration with SugarCRM
6sense
Act-On
7.1

Pros

  • Quality data
  • Timing for updates
  • Excellent support
Laurie Wheeler profile photo
  • Behaviour Analysis. Anachron allows me to monitor all user behaviour on our websites, landing pages, emails webinars and other items. This knowledge, even the anonymous company data around who is on our sites and what they are doing is invaluable.
  • Email marketing and list management. Act-On's list management and email capabilities compare very favourably with some of the higher end automation tools I've used in the past. Although it has its quirks, it stands up strong against its biggest competitors in this regard.
  • Sales Support. The Act-On Anywhere Chrome Extension has rapidly become a must have item for our entire sales team. This recent addition to Act-On gives much greater insight into prospect behaviour to sales and most importantly enables the to get access to that information without having to log into another system, It's included right there in their emails and their web browser. The Act-On tab in Salesforce is also of great interest to our sales team.
Damian Leslie profile photo

Cons

  • Some of the terms used are a learning process for our team, but the site is easy to navigate.
  • Although the site is easier to navigate, it has a lot of facets that take time to learn where elements are saved.
No photo available
  • Program automation: the only feature I miss from Eloqua, which I used in a previous role, is the drag and drop canvas for building out a drip campaign. Act-On's functionality works perfectly, but the fact it's all listed in one vertical line makes it slightly more difficult to visualize the flow. Having said that, the tools are all there, it could just do with some extra visualization when it comes to making complex programs.
  • Website prospector. This is one of the features I use very heavily and although the new version recently launched is a big improvement, there's still room for more info. It's by no means bad, but I'd like to see some extra info in here.
  • Forms: Id like to see a more visual formbuilder, in line with the landing page improvements recently made. The form works great but are quite plain visually. This could be improved and remove the need for extra tools in WordPress/other programs.
Damian Leslie profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Act-On8.9
Based on 112 answers
Act-On Software is becoming an extension of our business!
Jim Lovelady profile photo

Usability

No score
No answers yet
No answers on this topic
Act-On7.2
Based on 31 answers
This has been my experience since Day 1
Jim Lovelady profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo

Performance

No score
No answers yet
No answers on this topic
Act-On8.2
Based on 13 answers
Occasionally, email test messages can be slow - but still within 5 minutes
Ian Nate profile photo

Support

No score
No answers yet
No answers on this topic
Act-On8.8
Based on 38 answers
They are great, and have helped us succeed every single time. It's that simple.
Diogo Cabral profile photo

In-Person Training

No score
No answers yet
No answers on this topic
Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo

Online Training

No score
No answers yet
No answers on this topic
Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo

Implementation

No score
No answers yet
No answers on this topic
Act-On8.6
Based on 22 answers
I had a dedicated integration/setup person who was excellent. And they brought on specialized people as needed to help with certain things (DKIM setup, lead scoring setup, etc).
David Wank, DMD profile photo

Alternatives Considered

Oracle is not user-friendly. It is outdated and confusing, also makes it hard to enter in and out of certain tabs/areas within the platform. 6sense is more in-depth and has more functional abilities compared to Salesforce.
No photo available
I used Eloqua in my previous role and while it was a great tool I found it very cumbersome and difficult to work with. It's interface was old and it was actually quite a task to get many terms created, designed and aligned as I liked within that tool. Also, the costs for the platform were extremely high. Act-On was a real breath of fresh air for me. Its a much more intuitive interface, and much easier to work with. Although it may not have all of the bells and whistles that some of the bigger players have, it does a lot more than just the basics and gets them right as wel. It also has some cool little innovations of its own as well, the Act-On Anywhere tool is really interesting and valuable, not just to marketers but for sales staff as well. But overall, value for money is much greater with Act-On and that's a key concern for any business
Damian Leslie profile photo

Return on Investment

  • Revenue growth
  • More productive employees
Laurie Wheeler profile photo
  • As stated in a previous section, one positive impact we have seen so far is the fact that we are more productive and efficient. We are no longer chasing after prospects that are not really interested in purchasing our product.
  • Our marketing team is able to produce nice reports to present at our team meetings every week.
  • The customer support has been so amazing. I needed help with something and had my answer within an hour! I was very impressed by the level of service Act-On provides to their customers.
Melodie Pierson profile photo

Pricing Details

6sense

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
6sense Editions & Modules
6sense
Additional Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.