6sense vs. Adobe Analytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
6sense
Score 8.6 out of 10
N/A
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can…N/A
Adobe Analytics
Score 8.2 out of 10
N/A
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help…N/A
Pricing
6senseAdobe Analytics
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
6senseAdobe Analytics
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
6senseAdobe Analytics
Features
6senseAdobe Analytics
Engagement
Comparison of Engagement features of Product A and Product B
6sense
7.7
94 Ratings
3% above category average
Adobe Analytics
-
Ratings
Automated routing and prioritization7.878 Ratings00 Ratings
Customer interaction histories7.987 Ratings00 Ratings
Syndicated content7.563 Ratings00 Ratings
Personalization7.679 Ratings00 Ratings
Engagement data tracking7.991 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
6sense
7.8
92 Ratings
2% above category average
Adobe Analytics
-
Ratings
Ad campaign creation7.987 Ratings00 Ratings
Display advertising7.889 Ratings00 Ratings
Contextual advertising7.975 Ratings00 Ratings
Social advertising7.881 Ratings00 Ratings
Ad reporting and analytics7.890 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
6sense
8.3
105 Ratings
7% above category average
Adobe Analytics
-
Ratings
Standard visitor segmentation8.5102 Ratings00 Ratings
Behavioral visitor segmentation8.1104 Ratings00 Ratings
ABM sales intelligence8.398 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
6sense
8.3
111 Ratings
11% above category average
Adobe Analytics
-
Ratings
3rd party intent signals8.4109 Ratings00 Ratings
Downstream intent signals8.0103 Ratings00 Ratings
Account identification8.4107 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
6sense
7.7
96 Ratings
2% below category average
Adobe Analytics
-
Ratings
Automated workflow & orchestration7.796 Ratings00 Ratings
Web Analytics
Comparison of Web Analytics features of Product A and Product B
6sense
-
Ratings
Adobe Analytics
8.1
68 Ratings
1% above category average
Lead Conversion Tracking00 Ratings7.762 Ratings
Bounce Rate Measurement00 Ratings7.866 Ratings
Device and Browser Reporting00 Ratings8.566 Ratings
Pageview Tracking00 Ratings8.965 Ratings
Event Tracking00 Ratings8.665 Ratings
Reporting in real-time00 Ratings6.964 Ratings
Referral Source Tracking00 Ratings8.065 Ratings
Customizable Dashboards00 Ratings8.664 Ratings
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User Ratings
6senseAdobe Analytics
Likelihood to Recommend
8.7
(229 ratings)
8.4
(245 ratings)
Likelihood to Renew
9.0
(13 ratings)
8.6
(105 ratings)
Usability
9.9
(27 ratings)
8.2
(98 ratings)
Availability
10.0
(3 ratings)
8.1
(12 ratings)
Performance
10.0
(3 ratings)
8.0
(11 ratings)
Support Rating
9.9
(28 ratings)
3.6
(41 ratings)
In-Person Training
-
(0 ratings)
1.1
(5 ratings)
Online Training
1.0
(1 ratings)
7.0
(5 ratings)
Implementation Rating
9.9
(4 ratings)
8.1
(10 ratings)
Configurability
9.9
(3 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
7.3
(6 ratings)
Ease of integration
10.0
(2 ratings)
-
(0 ratings)
Product Scalability
10.0
(3 ratings)
10.0
(2 ratings)
Professional Services
-
(0 ratings)
7.9
(5 ratings)
Vendor post-sale
10.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(2 ratings)
-
(0 ratings)
User Testimonials
6senseAdobe Analytics
Likelihood to Recommend
6sense
6sense is great when used for sales insight, especially in scenarios where sales teams need to prioritize accounts based on buying intent. When we want to identify which accounts are actively researching a product category or specific keywords, 6sense provides visibility into anonymous website visits and intent signals. 6sense can do better in terms data enrichment—such as updating or verifying contact details before import to CRM. While 6sense offers some enrichment features, tools like ZoomInfo is generally more robust to maintaining accurate contact-level data.
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Adobe
Maybe for a small company with small products for their thing, Adobe may be bit of an implementation too much for them, but when it comes to companies like us, like a life sciences or large enterprises and even small enterprises, but with more products, more analysis that they need to make their marketing experience better, maybe Adobe product is the best suitable.
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Pros
6sense
  • I think one of my favorite features are the Bombora Surge topics, I'm able to take a topic that a segment is really highly active in and create an outbound sequence based on that, just targeting certain personas. Like on the buying committee, identifying activity. I can create an end-to-end campaign just with 6sense data.
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Adobe
  • It summarizes large complex data better than any other analytics solution I've dealt with without the need for sampling, gives the right level of detail, does the right level of breakdowns, aggregation. I consistently not only use Adobe Analytics, but I use other data sets and compare against Adobe Analytics. And as I go into Adobe Analytics and compare, as long as I've done the query right and the other systems, they're very, very close. And if anything, with a lot of Adobe's newer products, they've gotten more accurate over time. So that's basically, you asked me what I liked about it. I like that it's accurate. I like that I don't have to do a lot of explaining. There's enough explaining in the world of web analytics to have to go back and explain why data's problematic. And so like I said, provided that the implementation is correct, it's a very easy conversation. Even if people may not like the answer.
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Cons
6sense
  • I would love to see more academy and certifications, availability, I think some easier, faster, easy, digestible courses to jump in. Certifications are great but they're very much focused on just those two certifications, so maybe more of a specialization focus on that side as well as some ways to kind of do a quick easy onboarding for first time users or those who have 6sense within their organization but don't know how to jump in and use it right away.
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Adobe
  • Support. I mentioned this earlier and we don't know what we don't know. Researching the massive amounts of documentation isn't realistic with bandwidth constraints, and our rep getting frustrated with us when we go through what we are seeing is disappointing.
  • Education. More please, and designed more towards the "business side". I get with the many many many different implementations (every company is different!), that it's tough, but even a basic of the basics would be nice for situations that everyone is looking at, like the engagement with the merchandising on the home page (or any certain page).
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Likelihood to Renew
6sense
I love the tool, it makes everything we do more powerful and accurate. I'd shout it from the rooftops any day of the week. Using this tool will take your marketing efforts to the next level, no matter where you're starting from. No need to have prior experience with the tool for it to work for you
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Adobe
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
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Usability
6sense
The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.
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Adobe
Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.
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Reliability and Availability
6sense
I've never noticed it being down but I rarely log into the web interface
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Adobe
I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
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Performance
6sense
Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though
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Adobe
Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within
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Support Rating
6sense
We hardly needed any support but in the initial days we got some had to contact support for the product understanding, the suppor t was prompt and they were very quick to resolve any issues. The support team is very helpful and gives a lot of importance to unresolved issues.
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Adobe
I barely see any communication from Adobe Analytics. The content on the web is also not that great or easy to read. I would recommend a better communication about the product and the new addons information to come to its user by a better mean.
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In-Person Training
6sense
No answers on this topic
Adobe
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
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Online Training
6sense
It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.
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Adobe
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
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Implementation Rating
6sense
dont implement it
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Adobe
One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
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Alternatives Considered
6sense
6sense sales team spent a lot more time with me building out a use case and example to take back to my team. I appreciated the support and felt confident in getting the help I needed to implement the tech.
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Adobe
Google Analytics comes across more of a reporting tool whereas Adobe Analytics is more of an Enterprise level analytics tool. Contentsquare provides some traffic and flow capabilities but not to the same level as Adobe Analytics. However, Contentsquare's major advantage is its Zoning (Heatmapping), Impact Quantification and Find 'n' Fix modules; none of which are knowingly available in Adobe Analytics.
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Contract Terms and Pricing Model
6sense
No answers on this topic
Adobe
Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
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Scalability
6sense
Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow
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Adobe
My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.
Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.
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Professional Services
6sense
No answers on this topic
Adobe
The professional services team is one of the best teams for complex adobe analytics implementations, especially for clients having multiple website and mobile applications. However, the cost of professional services is a bit high which makes few clients opt out of it, but for large scale implementations they are very helpful
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Return on Investment
6sense
  • One of the big things, I think 6sense does a really good job is increasing the amount of pipeline that is generated within our organization. It's definitely one of the underrated things is I would say mental health, cold calling is very difficult. 6sense really makes it a lot easier to not stress out nearly as much going into these cold calls. Of course it is still going to happen, people are going to hang up, but I felt that people felt more confident going into these phone calls.
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Adobe
  • Adobe Analytics impacts nearly every aspect of a billion plus dollar revenue eCommerce business. From measuring the impact of new build features to marketing campaigns.
  • We are saving substantial money and resource effort by consolidating all of our properties to Adobe Analytics from alternative solutions, at which point we will finally be able to report on Total Digital, rather than disparate reports.
  • We support experimentation on every platform and the performance is only known through Adobe Analytics tagging.
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ScreenShots

Adobe Analytics Screenshots

Screenshot of the Alert Builder in Adobe Analytics.Screenshot of an Analysis Workspace Training Tutorial in Adobe AnalyticsScreenshot of attribution in Adobe AnalyticsScreenshot of the Segment Builder in Adobe AnalyticsScreenshot of anomaly detection in Adobe AnalyticsScreenshot of the Alert Builder in Adobe Analytics