6sense vs Adobe Analytics | TrustRadius

What users are saying about

Score 8.1 out of 10

Based on 71 reviews and ratings

Score 8 out of 10

Based on 546 reviews and ratings

Pros

Identifies engagement through the marketing funnel, aligned with strength to the ideal customer profile.
Provides real time visibility to every account executive and their leaders on engagement with buying committee for every opportunity.
Provides insight into digital spend vs pipeline creation and closed won.

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SVP Marketing and Communications

OneSource VirtualOutsourcing/Offshoring, 501-1000 employees

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Adobe Analytics is very visually pleasing and user-friendly; my favorite thing is the simple drag and drop feature that makes the workspace flexible and clean.
Reports are easy to read with the help of graphics; another reason why Adobe Analytics is visually appealing.
Customer support; while it is sometimes slow to receive help, at least customer support exists, compared to Google Analytics.

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Photographer

Liz Wade PhotographyPhotography, 1-10 employees

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Cons

Similar level of insights available in the international space outside North America (international space coverage) & better visibility on data partners in each geo
Provide a 6sense wiki/guide explaining 6sense terms used in 6sense iframe, in 6sense alerts, and 6sense ABM platform (explicit definitions and relations between these terms)

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Monika Redlichova

Core Sales Programs Manager

PTCComputer Software, 5001-10,000 employees

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Good array of visualization options but can have more customization for some common use cases
The log in process takes too much time sometimes and has scope for improvement
The behavior flow report needs to be in a more readable format and should have some more options to customize

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Associate Manager - Digital Analytics & BI

Course5 IntelligenceManagement Consulting, 1001-5000 employees

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Likelihood to Renew

6sense 1.0

Based on 1 answer

product is buggy and I have lost all confidence and support is terrible.

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Verified User

Director in Sales

Marketing & Advertising Company, 51-200 employees

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Adobe Analytics 7.7

Based on 40 answers

We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.

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UI/UX Designer

Sylvane, Inc.Retail, 11-50 employees

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Usability

6sense 7.7

Based on 25 answers

The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.

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Director, Marketing Operations

XactlyInformation Technology & Services, 501-1000 employees

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Adobe Analytics 8.4

Based on 22 answers

The workspace interface has made it really convenient to break down dimensions and metrics for deep down analysis. The visualization and ability to build segments quickly are really powerful. Calculated metrics also help in deriving additional insights without having to move data to Excel. There is scope for improvement by adding additional visualizations for customer journeys and data warehouse extracts.

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Brijesh Shirodkar

Principal Architect

Cognizant Technology SolutionsInformation Technology and Services, 10,001+ employees

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Reliability and Availability

No score

No answers yet

No answers on this topic

Adobe Analytics 9.0

Based on 10 answers

Adobe SiteCatalyst has great actual uptime in the most standard sense, but long lag times in data during critical time periods (i.e. Holidays) I would consider to be an issue with availability.

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Jonathon Frampton

Manager of Web Analytics

Academy Sports + Outdoors10,001+ employees

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Performance

No score

No answers yet

No answers on this topic

Adobe Analytics 8.5

Based on 8 answers

The speed with which visualizations and data sets are returned within the tool and or data warehouse can be dissapointing.

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Jonathon Frampton

Manager of Web Analytics

Academy Sports + Outdoors10,001+ employees

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Support Rating

6sense 7.9

Based on 26 answers

Above and beyond! I personally meet with our customer success manager sometimes multiple times a week to build a strong ABM strategy, look at new capabilities, etc. I also join the user groups as much as possible to hear from the product team which has been amazing. Next up I am looking forward to their 2-day virtual event as I am sure the content will be extremely educational.

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Stephanie Pennell

Field Marketing Manager, North America

NexthinkInformation Technology & Services, 501-1000 employees

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Adobe Analytics 6.5

Based on 49 answers

I give the rating of a 4 just because it seems more like a process that is failing. Any time I have put a request in, they have taken days, sometimes weeks, to get back to me and even then, the issue may still persist. I believe this is the biggest weakness of the Adobe Analytics tool and has a lot of room for improvement.

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Analyst II - Tag & Database Management

TXU EnergyOil & Energy, 1001-5000 employees

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In-Person Training

No score

No answers yet

No answers on this topic

Adobe Analytics 3.6

Based on 3 answers

It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive

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Nicholas Dragon

Regional Marketing Specialist

Intermountain Healthcare1001-5000 employees

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Online Training

No score

No answers yet

No answers on this topic

Adobe Analytics 8.0

Based on 4 answers

Videos of the different tools plus the knowledge base articles, but you do have to take the initiative to do them yourself. There are also a few great books on the subject. *Nod to Adam Greco's SiteCatalyst Handbook

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Jonathon Frampton

Manager of Web Analytics

Academy Sports + Outdoors10,001+ employees

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Implementation Rating

6sense 1.0

Based on 1 answer

dont implement it

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Verified User

Director in Sales

Marketing & Advertising Company, 51-200 employees

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Adobe Analytics 7.0

Based on 17 answers

It is a large effort to implement. Throwing a developer with zero experience with Adobe Analytics with no support is a REALLY BAD IDEA!!! Having experienced developers working as a team is crucial to a strong implementation. I say this because I have experienced both scenarios. I was the only developer on an implementation project and I had no experience with Adobe Analytics. As a result I made many architecturally bad decisions which lead to a rigid fragile implementation that eventually was scraped. It took some hard lessons to learn that Adobe Analytics was not as simple as their sales reps make it sound. Using the Adobe Dynamic Tag Manager made sequential implementations incredibly STRONG. Having a DTM to manage the code was a miracle and a life saver!!! If you plan on doing a big enterprise level implementation, please seriously consider using the Adobe Dynamic Tag Manager!!! it made code maintenance super slick and easy which is super important for a developer!!!

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Software developer

Axis4151-200 employees

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Alternatives Considered

It was a very close call to Triblio. Ultimately, I made the decision to go with 6sense for 2 reasons. 1. When it came time to negotiate price, 6sense told me that they wouldn't remove customer service and support from the packaging because they felt that was key to client success. 2. I felt that the sales team could start to identify accounts that were already in decision/purchase stages so as we were getting ramped up and onboarded they didn't have to wait for marketing.

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Jessica Gondolfo

Sr. Marketing Manager, Growth

SynupInformation Technology & Services, 51-200 employees

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Adobe Analytics runs a close 3 with Google Analytics and pales in comparison with Webtrends. I inherited management of Adobe, but if I had my choice I'd switch to Webtrends if not for their ease of SQL customization and their ability to easily create bitstream data without costly add-ons. When you work as an analyst, telling your boss that you need more money for software they've already purchased does not go over well. I could finagle it, but with so many key pieces relying on our web data, it's not worth it.

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CRM Analyst

Crain Communications IncNewspapers, 201-500 employees

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Return on Investment

After just 2 months in production we can track generated pipeline specifically to 6sense.
We are anticipating driving more marketing generated opportunities at a faster pace. We already know we win deals at a 2x rate when marketing generated vs sales generated.

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SVP Marketing and Communications

OneSource VirtualOutsourcing/Offshoring, 501-1000 employees

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As a direct result of some of our insights we obtained through Adobe Analytics, we focused on improving our mobile web pages which resulted in a significant increase in conversion rates for mobile devices (can't disclose actual figures here). We had no idea previously what % of our customers were going through certain processes on our website on a mobile device and the experience had been built for a desktop.
One of the insights the Next Page Flow and Fallout reports helped us find was that fallout rates for the first step in one of our multi-step processes on the website were over 50%! That helped us identify that the first step was too complicated, and we simplified it and that resulted in a >30% improvement.

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Digital Analytics Lead

Capital One Auto FinanceFinancial Services, 10,001+ employees

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Pricing Details

General

Free Trial

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Free/Freemium Version

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Premium Consulting/Integration Services

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Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

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