6sense vs Adobe Analytics

• Stores and organizes information by product, department, etc., to make it easier for our website to function.
• Help us track the buyer journey, making it a more enjoyable buying process for them on our website.
• Help us drive revenue against competitors such as Amazon and Wal-Mart.

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• Once you learn how Adobe Analytics looks and is implemented on the page, it's fairly easy to spot issues with it that can be fixed. This is a strength in that it doesn't take a largely technical person to call out any issues during implementation.
• Adobe Analytics is good with adding tracking to the page and providing strong and accurate analytics data for analysis.
• There are numerous online tools to help with checking Adobe Analytics data for verification on a site. Firefox plugins such as Firebug, Omnibug, as well as any proxy debugger such as Fiddler and many others can be used.

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• Some of the terms used are a learning process for our team, but the site is easy to navigate.
• Although the site is easier to navigate, it has a lot of facets that take time to learn where elements are saved.

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• I believe that there are some limitations in the reporting, mainly in specific areas. I think there is some opportunity to enhance the capabilities in graphs and the layout of the reporting in general.
• Along with the above example, I think they could do a lot more from a visualization perspective. Being limited in the way we can present the data makes it hard sometimes to accomplish the way we envision some things to turn out.
• We have run into some glitches when trying to load a report. The page would keep trying to load and would not complete the report request. I reached out to client care and even they had an issue diagnosing the issue.

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• It is easier to monitor our ROI on certain campaigns, departments, subclasses, within our sites.
• We have less issues with launching campaigns correctly and the site crashing on us while processing and developing these campaigns.

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• The program helps calculate risk. We have saved tens of thousands of dollars by avoiding planned campaigns which would have flopped. Using Adobe Analytics we were able to accurately predict ROI and adjust campaigns which could have been unsuccessful.
• User segmenting and targeting-With the programs segmenting and targeting tools we have increased email conversions and grown our email list and web subscribers by over 100,000, collectively.
• Program interface can is easy to use-While the program is extremely deep, it is structured so that begenner, novice, or experienced users can use the functions that they need without feeling overwhelmed. As a manager my productivity has increased substantially because our employees are able to navigate the program according to their job duties with less review and hand holding.

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