What users are saying about

6sense vs Adobe Analytics

6sense
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Top Rated
108 Ratings
Adobe Analytics
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Top Rated
693 Ratings
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6sense

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Top Rated
108 Ratings
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Score 8.6 out of 100

Based on 108 reviews and ratings

Adobe Analytics

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Top Rated
693 Ratings
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Score 8.4 out of 100

Based on 693 reviews and ratings

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Attribute Ratings

  • 6sense is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating
  • Adobe Analytics is rated higher in 2 areas: Likelihood to Renew, Implementation Rating

Likelihood to Recommend

8.6

6sense

86%
46 Ratings
8.2

Adobe Analytics

82%
137 Ratings

Likelihood to Renew

1.0

6sense

10%
1 Rating
7.9

Adobe Analytics

79%
41 Ratings

Usability

7.8

6sense

78%
25 Ratings
7.2

Adobe Analytics

72%
32 Ratings

Availability

6sense

N/A
0 Ratings
8.6

Adobe Analytics

86%
16 Ratings

Performance

6sense

N/A
0 Ratings
6.8

Adobe Analytics

68%
14 Ratings

Support Rating

7.9

6sense

79%
26 Ratings
6.5

Adobe Analytics

65%
56 Ratings

In-Person Training

6sense

N/A
0 Ratings
8.0

Adobe Analytics

80%
4 Ratings

Online Training

6sense

N/A
0 Ratings
7.0

Adobe Analytics

70%
5 Ratings

Implementation Rating

1.0

6sense

10%
1 Rating
6.5

Adobe Analytics

65%
16 Ratings

Contract Terms and Pricing Model

6sense

N/A
0 Ratings
7.4

Adobe Analytics

74%
7 Ratings

Product Scalability

6sense

N/A
0 Ratings
8.0

Adobe Analytics

80%
1 Rating

Professional Services

6sense

N/A
0 Ratings
6.6

Adobe Analytics

66%
5 Ratings

Likelihood to Recommend

6sense

6sense is well suited for organizations that are looking for a single ABM orchestration platform. Their intent data and scoring algorithm seem to be very accurate. Their advertising is very easy to use but I don't have confirmation yet as to the accuracy of the targeting.

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Renny Fidlon | TrustRadius Reviewer
Renny Fidlon
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Adobe Analytics

Adobe Analytics is most suited for large organizations. The cost of this tool makes the investment significant, but large organizations that use it to its fullest potential will also reap the most benefits. Adobe Analytics really is the industry leader in analytics capabilities, and when used right is easier to dig into the details you need. Smaller companies, particularly ones that aren't trying to do complex analysis, probably wouldn't find it to be an investment that is worthwhile.

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Anonymous | TrustRadius Reviewer
Verified User
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Pros

6sense

  • Their predictive analytics has thus far proven to be incredibly accurate
  • The UI is intuitive and provides a very good user experience
  • Their implementation process was excellent! What might have been overwhelming and cumbersome was made simple and easy to understand.

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Kyle Evilsizor | TrustRadius Reviewer
Kyle Evilsizor
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Adobe Analytics

  • Real-time access to website performance throughout the entire digital experience.
  • Flexible & comprehensive custom report building using the Analytics Workspace tool
  • Integration with other Adobe solutions (Adobe Target, Adobe Launch) to provide a single viewpoint for all aspects of digital performance.

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Jeff Thomas | TrustRadius Reviewer
Jeff Thomas
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Cons

6sense

  • No way to easily use UTMs for ads. If you want to use UTMs for different campaigns but the same creative, you have to upload the ads multiple times in order to be able to use different UTMs
  • Getting the predictive model up and running took a bit longer than we hoped
  • Should be able to allow spend to go to the top performing ads in campaigns rather than be spaced out evenly

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Anonymous | TrustRadius Reviewer
Verified User
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Adobe Analytics

  • Color scheme is not great, especially if you're color blind
  • Finding a specific dimension within a dimension group (for example, if you're looking for "Paid Search", you cannot search for it - instead, you must know it is located under "Channel").
  • Variance test or chi-squared test analysis (to be fair, this is not a typical analysis tool function)

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Anonymous | TrustRadius Reviewer
Verified User
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Pricing Details

6sense

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Starting Price

—

Adobe Analytics

General

Free Trial
—
Free/Freemium Version
—
Premium Consulting/Integration Services
—
Entry-level set up fee?
No

Starting Price

—

Likelihood to Renew

6sense

6sense 1.0
Based on 1 answer
product is buggy and I have lost all confidence and support is terrible.

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Anonymous | TrustRadius Reviewer
Verified User
View all 1 answers on this topic

Adobe Analytics

Adobe Analytics 7.9
Based on 41 answers
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.

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Natasha Watts | TrustRadius Reviewer
Natasha Watts
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Usability

6sense

6sense 7.8
Based on 25 answers
The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.

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Jim Barron | TrustRadius Reviewer
Jim Barron
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Adobe Analytics

Adobe Analytics 7.2
Based on 32 answers
Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.

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Anonymous | TrustRadius Reviewer
Verified User
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Reliability and Availability

6sense

No score
No answers yet
No answers on this topic

Adobe Analytics

Adobe Analytics 8.6
Based on 16 answers
I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.

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Anonymous | TrustRadius Reviewer
Verified User
View all 16 answers on this topic

Performance

6sense

No score
No answers yet
No answers on this topic

Adobe Analytics

Adobe Analytics 6.8
Based on 14 answers
Adobe Analytics's performance was quite satisfactory. Even for very large volume of data, it works pretty fast and I can get the results I want within a few seconds. When you run the data for custom dates, it tends to slow down a bit

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Anonymous | TrustRadius Reviewer
Verified User
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Support Rating

6sense

6sense 7.9
Based on 26 answers
Their Customer Success model is delivered as advertised. We're very satisfied with the availability of support. They care as much about our success as we do. We also had an issue where we believed there was an issue in a piece of functionality. They continued to dig until they found the problem and immediately put the fix into a patch.

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Cay Gliebe | TrustRadius Reviewer
Cay Gliebe
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Adobe Analytics

Adobe Analytics 6.5
Based on 56 answers
I barely see any communication from Adobe Analytics. The content on the web is also not that great or easy to read. I would recommend a better communication about the product and the new addons information to come to its user by a better mean.

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Saurav Khawas | TrustRadius Reviewer
Saurav Khawas
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In-Person Training

6sense

No score
No answers yet
No answers on this topic

Adobe Analytics

Adobe Analytics 8.0
Based on 4 answers
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive

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Nicholas Dragon | TrustRadius Reviewer
Nicholas Dragon
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Online Training

6sense

No score
No answers yet
No answers on this topic

Adobe Analytics

Adobe Analytics 7.0
Based on 5 answers
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.

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Anonymous | TrustRadius Reviewer
Verified User
View all 5 answers on this topic

Implementation Rating

6sense

6sense 1.0
Based on 1 answer
dont implement it

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Anonymous | TrustRadius Reviewer
Verified User
View all 1 answers on this topic

Adobe Analytics

Adobe Analytics 6.5
Based on 16 answers
One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.

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Jonathon Frampton | TrustRadius Reviewer
Jonathon Frampton
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Alternatives Considered

6sense

Based on my team's collective feedback, we just felt that Demandbase fell short of some of the capabilities we expected it to have and have also had a much more positive experience with the 6sense customer success team as well

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Stephanie Pennell | TrustRadius Reviewer
Stephanie Pennell
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Adobe Analytics

I personally feel Adobe currently has the best offering, closely followed by Google Analytics.Both have pros and cons but I feel Adobe has a little bit more in terms of custom dimensions and workspace that really help it shine; however, I feel Google Analytics is better when it comes to real time reporting, something Adobe is lacking.

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Anonymous | TrustRadius Reviewer
Verified User
View all 137 answers on this topic

Contract Terms and Pricing Model

6sense

No score
No answers yet
No answers on this topic

Adobe Analytics

Adobe Analytics 7.4
Based on 7 answers
Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.

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Anonymous | TrustRadius Reviewer
Verified User
View all 7 answers on this topic

Scalability

6sense

No score
No answers yet
No answers on this topic

Adobe Analytics

Adobe Analytics 8.0
Based on 1 answer
Adobe Analytics was being used across multiple teams and we did not have any scalability issues

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Anonymous | TrustRadius Reviewer
Verified User
View all 1 answers on this topic

Professional Services

6sense

No score
No answers yet
No answers on this topic

Adobe Analytics

Adobe Analytics 6.6
Based on 5 answers
Make sure you purchase training and implementation support either from Adobe or a third party or you will be left alone to figure out how to effectively use this platform yourself. Professional services are not a strong aspect of Adobe support. They will sell you the tool and leave you to your own devices UNLESS you purchase their additional consulting and/or training services. There are lower-cost training and consulting services available that are arguably more effective than engaging the team at Adobe to support

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Jeff Thomas | TrustRadius Reviewer
Jeff Thomas
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Return on Investment

6sense

  • Some ROI seen but we have not had many conversion rates from 6sense thus far
  • Win: More decision-makers involved earlier on. 6sense allows us to get across more contacts and multi-thread much more earlier on in the process.
  • Overall, being able to get across more accounts.

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Elizabeth Goydich | TrustRadius Reviewer
Elizabeth Goydich
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Adobe Analytics

  • Adobe Analytics tool has helped our marketing team determine which campaigns and tactics drive more engagement and sales. So, they spend more budget in those channels to drive higher revenue efficiently
  • Adobe Analytics tool has helped our merchandising team determine which categories and items have higher conversion rates. So, they can stock more of those products.
  • Adobe Analytics has helped out IT team determine which day of the week and time of the day sees lowest traffic. So, they can do their application releases without impacting business

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Gaurav Gour | TrustRadius Reviewer
Gaurav Gour
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