Overview
ProductRatingMost Used ByProduct SummaryStarting Price
6sense
Score 8.2 out of 10
N/A
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can…N/A
Adobe Analytics
Score 8.2 out of 10
N/A
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help…N/A
Pricing
6senseAdobe Analytics
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
6senseAdobe Analytics
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
6senseAdobe Analytics
Engagement
Comparison of Engagement features of Product A and Product B
6sense
7.5
13 Ratings
8% below category average
Adobe Analytics
-
Ratings
Automated routing and prioritization7.212 Ratings00 Ratings
Customer interaction histories7.912 Ratings00 Ratings
Syndicated content6.99 Ratings00 Ratings
Personalization7.111 Ratings00 Ratings
Engagement data tracking8.313 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
6sense
7.3
11 Ratings
6% below category average
Adobe Analytics
-
Ratings
Ad campaign creation7.711 Ratings00 Ratings
Display advertising7.911 Ratings00 Ratings
Contextual advertising7.28 Ratings00 Ratings
Social advertising6.89 Ratings00 Ratings
Ad reporting and analytics6.810 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
6sense
8.1
14 Ratings
4% above category average
Adobe Analytics
-
Ratings
Standard visitor segmentation8.512 Ratings00 Ratings
Behavioral visitor segmentation8.013 Ratings00 Ratings
ABM sales intelligence8.013 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
6sense
7.8
15 Ratings
1% above category average
Adobe Analytics
-
Ratings
3rd party intent signals7.915 Ratings00 Ratings
Downstream intent signals7.414 Ratings00 Ratings
Account identification8.014 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
6sense
6.6
13 Ratings
24% below category average
Adobe Analytics
-
Ratings
Automated workflow & orchestration6.613 Ratings00 Ratings
Web Analytics
Comparison of Web Analytics features of Product A and Product B
6sense
-
Ratings
Adobe Analytics
9.0
4 Ratings
15% above category average
Lead Conversion Tracking00 Ratings9.24 Ratings
Bounce Rate Measurement00 Ratings9.14 Ratings
Device and Browser Reporting00 Ratings9.34 Ratings
Pageview Tracking00 Ratings8.84 Ratings
Event Tracking00 Ratings9.24 Ratings
Reporting in real-time00 Ratings8.44 Ratings
Referral Source Tracking00 Ratings9.14 Ratings
Customizable Dashboards00 Ratings8.84 Ratings
Best Alternatives
6senseAdobe Analytics
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Leadfeeder
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Score 7.3 out of 10
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Score 9.0 out of 10
Medium-sized Companies
Folloze
Folloze
Score 9.4 out of 10
Siteimprove
Siteimprove
Score 8.7 out of 10
Enterprises
Folloze
Folloze
Score 9.4 out of 10
Contentsquare
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Score 8.6 out of 10
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User Ratings
6senseAdobe Analytics
Likelihood to Recommend
8.4
(128 ratings)
8.3
(178 ratings)
Likelihood to Renew
7.7
(4 ratings)
10.0
(42 ratings)
Usability
2.4
(26 ratings)
6.7
(33 ratings)
Availability
9.8
(2 ratings)
8.3
(12 ratings)
Performance
5.5
(2 ratings)
7.9
(11 ratings)
Support Rating
2.8
(27 ratings)
3.9
(41 ratings)
In-Person Training
-
(0 ratings)
1.4
(5 ratings)
Online Training
1.0
(1 ratings)
7.0
(5 ratings)
Implementation Rating
1.0
(3 ratings)
8.0
(10 ratings)
Configurability
4.3
(2 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
7.3
(6 ratings)
Ease of integration
9.1
(1 ratings)
-
(0 ratings)
Product Scalability
8.2
(2 ratings)
9.9
(2 ratings)
Professional Services
-
(0 ratings)
7.7
(5 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
6senseAdobe Analytics
Likelihood to Recommend
6sense
If you want to create a more targeted ad approach to your marketing strategy, you need 6sense to do it well. If your team is not willing to look at things from an account based approach and are stuck in the old school way of thinking about MQLs, then this may be a tough sell to sales.
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Adobe
Adobe Analytics is better than some other tools as it feels better set up for actual "analysis", rather than simply "reporting". The power of Workspace allows you to drag 'n' drop at ease which makes you are far more in control of your own analysis/discovery/exploration. However, regards the final reports and dashboards' look 'n' feel the Workspace PDF output is lacking visually compared to other products like Google's Looker. To engage with less technical end users sometimes Looker feels the better, more polished option.
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Pros
6sense
  • Product support: They are constantly adding new features and innovating.
  • Customer success: Everyone who uses the platform internally is in a customer-facing role and there is a massive amount of self-service and regularly-scheduled live training available.
  • Orchestration: We are able to orchestrate account and content acquisition with ease to add qualified accounts to our CRM and kick-start contact acquisition for sales.
  • Advertising: The advertising capabilities continue to grow. You can retarget individuals as well as run several different types of banner ad campaigns. They also recently added in-platform support to create LinkedIn campaigns.
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Adobe
  • They've been really an industry standard tool in analytics for a long, long time. They've got the trusted brand and the reputation, a wonderful community behind it. It is always nice, having that level of support where you can meet other practitioners. It's a great benefit because I can meet other people who have already pushed the tool a lot farther than I have. And it's a great place to get ideas in that way. We came from a world where we were running on a homegrown system that we'd use to do click tracking. You get some advantages on that of the customization, but losing out on community of support was one of the big reasons why we decided to move beyond that and implement Adobe Analytics instead.
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Cons
6sense
  • Sales Alerts - could provide more information, allow for more orgs to be identified, creating them based on keywords is beyond challenging as I cannot use keyword groups and instead must add each keyword manually.
  • Geographic areas - would love to be able to provide one zip code for a segment and ask for a radius of 20,50, etc miles around it, or even just ask for the geographic area relative to a specific city (DC Metro area, as an example)
  • RevCity/User Community - it's good and a nice start but the system doesn't provide reminders regularly to go check it out. Most of the posters tend to be 6sensers, and several questions can go unanswered.
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Adobe
  • Most of the problems that Adobe Analytics as of now is having, it is getting addressed in a newer tool called Web Desk DK from implementation. They are already addressing that issue with the new tool and also the time data with the customer general analytics. So there is something not in workspace analysis and this is what they're addressing in customer general analytics. Which is good.
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Likelihood to Renew
6sense
We have several resources and, although 6sense is valuable, I do not believe it's being used widely enough by the sales team due to lack of training and its complexity. I wish there was a simplified guide for use and more 1-on-1 training.
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Adobe
We've found multiple uses for Adobe Analytics in our organization. Each department analyzes the data they need and creates actionables based off of that data. For E-Commerce, we're constantly using data to analyze user engagement, website performance and evaluate ROI.
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Usability
6sense
The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.
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Adobe
Sometimes the processing times are very long. I have had reports or dashboards time out multiple times during presentations. It could be improved. It is understandable since there is a huge data set that the tool is processing before showing anything, however for a company that large they should invest in optimizing processing times.
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Reliability and Availability
6sense
So far the one time we ran into issues they were right there to help
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Adobe
I do not ever recall a time when Adobe Analytics was unavailable to me to use in the 8 or so years I have been an end user of the product. My most-used day-to-day analytics tool Parse.ly however, generally has a multiple hours planned offline maintenance every two to four weeks, and sometimes has issues collecting realtime analytics that last anywhere between 15 minutes to an hour, and happen anywhere between 1 to 5 times a month.
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Performance
6sense
Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though
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Adobe
Again, no issues here. Performance within the day updates hourly. other reports are updated overnight and available to access by the next morning. Pages load quickly, the site navigates easily and the UX is quite straightforward to get command over. On this front, I give Adobe kudos for building a great experience to work within
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Support Rating
6sense
Their Customer Success model is delivered as advertised. We're very satisfied with the availability of support. They care as much about our success as we do. We also had an issue where we believed there was an issue in a piece of functionality. They continued to dig until they found the problem and immediately put the fix into a patch.
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Adobe
I barely see any communication from Adobe Analytics. The content on the web is also not that great or easy to read. I would recommend a better communication about the product and the new addons information to come to its user by a better mean.
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In-Person Training
6sense
No answers on this topic
Adobe
It was a one-day training several years ago that cost the organization several thousand dollars. There were only about 10 people in the training class. Adobe tried to cram so much information into that one-day class that none of our users felt like they really learned anything helpful from the experience. Follow-up training is too expensive
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Online Training
6sense
It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.
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Adobe
The online training for Adobe SiteCatalyst consists of short product videos. These are ok, but only go so far. For a while Adobe charged a fee for this, but recently made these available for free. There are many great blog posts that help users learn how to apply the product as well.
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Implementation Rating
6sense
dont implement it
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Adobe
One of the benefits and obstacles to successfully using Adobe Analytics is a great / more accurate implementation, make sure your analytics group is intimate with the details of the implementation and that the requirements are driven by the business.
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Alternatives Considered
6sense
Bombora gives you the data raw, you then determine where you want to integrate it and pull it in. More control, but more work. Also, you need a strong understanding of what you want to do. Demandbase seemed pretty much an Ads platform that uses intent. I love the website personalization that Triblio ABM/ABX Platform offers, but it is a marketing tool. It doesn't offer the same prospecting benefits.
Read full review
Adobe
I think Adobe's been around longer as a product but Tealium, from when I did research, it has auto-tagging. So one of my biggest pet peeves is when I'm rolling out new features, and whether it's an app or a website, is that I have to go speak with our metrics team or tagging team and we have to come up with these different strategies. Okay, how are we gonna tag it? What are we going to name it? It just seems like a lot of wasted time in my opinion. I want to track everything. I want to know every single thing these people are doing. We shouldn't have to have this conversation if we tag this, you might not have time to tag this right away for MVP. It's like that to me right now. That shouldn't even be a conversation. I should be able to release a feature, I should be able to just automatically go pull reports on that. And just figure out exactly what they were doing.
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Contract Terms and Pricing Model
6sense
No answers on this topic
Adobe
Adobe Analytics is relatively affordable compared to other tools, given it provides a range of flexible variables to use that I have not found in any other tools so far. It is worth investing in if your company is medium or large-sized and brings a steady flow of revenue. For small companies, it can be overpriced.
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Scalability
6sense
Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow
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Adobe
My organization uses Adobe Analytics across a multitude of brand portfolios. Each brand has multiple websites, mobile apps and some even have connected TV apps/channels on Roku and similar devices. Adobe can handle the multitude of properties that have simple, small(ish) websites and the larger brand properties that include web, mobile and connected TVs/OTT devices.
Each of those larger brands has multiple categories and channels to keep track of. We can see the data by channel/device or aggregate all the data together. This gives our executive teams the full picture and the departmental teams the view they need to see their own performance.
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Professional Services
6sense
No answers on this topic
Adobe
The professional services team is one of the best teams for complex adobe analytics implementations, especially for clients having multiple website and mobile applications. However, the cost of professional services is a bit high which makes few clients opt out of it, but for large scale implementations they are very helpful
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Return on Investment
6sense
  • 6sense has provided me with a more targeted list of clients to go after, thus allowing me to increase my pipeline.
  • 6sense has made cold calling a much warmer experience by identifying keywords our potential clients are searching for.
  • 6sense has enabled me to have a more targeted approach when it comes to going after potential clients resulting in a higher win rate for me and my team.
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Adobe
  • I like to think it's positive. It's a very steep learning curve, so we do face a lot of challenges with adoption inside of the companies. My team and I evangelize this and also who's in charge of data and advanced analytics, but it's very hard to leverage that with typical business analysis people. These are people who live their life in Excel and SQL and Power BI. They just use this very occasionally and by only looking at that sort of aggregate data, they miss out on behavior and what actually happens in execution. And because it's such a steep learning curve, we do have a challenge pushing it in there.
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ScreenShots