What users are saying about
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Top Rated
76 Ratings
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Top Rated
274 Ratings

6sense

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Top Rated
76 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.2 out of 100

Adobe Campaign

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Top Rated
274 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.1 out of 100

Likelihood to Recommend

6sense

- Prioritising accounts based on where they are in the buying cycle as well as their ICP fit for quicker pipeline generation and shorter sales cycles.- Identifying the buying team and see how engaged they are with our company allows our sales teams to loop in the decision makers and push the opportunity further down the sales cycle.- Uncovering white space where account engagement is lacking as well as where additional contacts should be acquired to support land and expand.
Anonymous | TrustRadius Reviewer

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

6sense
Adobe Campaign
8.3
WYSIWYG email editor
6sense
Adobe Campaign
8.5
Dynamic content
6sense
Adobe Campaign
8.2
Ability to test dynamic content
6sense
Adobe Campaign
8.1
Landing pages
6sense
Adobe Campaign
8.7
A/B testing
6sense
Adobe Campaign
8.7
Mobile optimization
6sense
Adobe Campaign
7.8
Email deliverability reporting
6sense
Adobe Campaign
8.4
List management
6sense
Adobe Campaign
8.1
Triggered drip sequences
6sense
Adobe Campaign
7.9

Lead Management

6sense
Adobe Campaign
6.7
Lead nurturing
6sense
Adobe Campaign
7.1
Lead scoring and grading
6sense
Adobe Campaign
7.3
Data quality management
6sense
Adobe Campaign
6.3
Automated sales alerts and tasks
6sense
Adobe Campaign
6.0

Campaign Management

6sense
Adobe Campaign
7.7
Calendaring
6sense
Adobe Campaign
8.1
Event/webinar marketing
6sense
Adobe Campaign
7.4

Social Media Marketing

6sense
Adobe Campaign
7.9
Social sharing and campaigns
6sense
Adobe Campaign
8.0
Social profile integration
6sense
Adobe Campaign
7.7

Reporting & Analytics

6sense
Adobe Campaign
8.2
Dashboards
6sense
Adobe Campaign
8.2
Standard reports
6sense
Adobe Campaign
8.4
Custom reports
6sense
Adobe Campaign
8.0

Platform & Infrastructure

6sense
Adobe Campaign
7.5
API
6sense
Adobe Campaign
7.3
Role-based workflow & approvals
6sense
Adobe Campaign
8.1
Customizability
6sense
Adobe Campaign
7.7
Integration with Salesforce.com
6sense
Adobe Campaign
8.1
Integration with Microsoft Dynamics CRM
6sense
Adobe Campaign
7.3
Integration with SugarCRM
6sense
Adobe Campaign
6.5

Pros

6sense

  • Identifies engagement through the marketing funnel, aligned with strength to the ideal customer profile.
  • Provides real time visibility to every account executive and their leaders on engagement with buying committee for every opportunity.
  • Provides insight into digital spend vs pipeline creation and closed won.
Cay Gliebe | TrustRadius Reviewer

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Cons

6sense

  • Similar level of insights available in the international space outside North America (international space coverage) & better visibility on data partners in each geo
  • Provide a 6sense wiki/guide explaining 6sense terms used in 6sense iframe, in 6sense alerts, and 6sense ABM platform (explicit definitions and relations between these terms)
Monika Redlichova | TrustRadius Reviewer

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

6sense

6sense 1.0
Based on 1 answer
product is buggy and I have lost all confidence and support is terrible.
Anonymous | TrustRadius Reviewer

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Usability

6sense

6sense 7.7
Based on 25 answers
The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.
Jim Barron | TrustRadius Reviewer

Adobe Campaign

Adobe Campaign 7.4
Based on 14 answers
Adobe Campaign should try to focus on some designing features so definitely every user will love to use it more happily. Looking forward to seeing these changes soon if this review really matters. Or else we will keep switching between tabs often. So all the best to Adobe Campaign. Good luck.
Anonymous | TrustRadius Reviewer

Reliability and Availability

6sense

No score
No answers yet
No answers on this topic

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Support Rating

6sense

6sense 7.9
Based on 26 answers
Above and beyond! I personally meet with our customer success manager sometimes multiple times a week to build a strong ABM strategy, look at new capabilities, etc. I also join the user groups as much as possible to hear from the product team which has been amazing. Next up I am looking forward to their 2-day virtual event as I am sure the content will be extremely educational.
Stephanie Pennell | TrustRadius Reviewer

Adobe Campaign

Adobe Campaign 6.6
Based on 15 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

Implementation Rating

6sense

6sense 1.0
Based on 1 answer
dont implement it
Anonymous | TrustRadius Reviewer

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Alternatives Considered

6sense

It was a very close call to Triblio. Ultimately, I made the decision to go with 6sense for 2 reasons. 1. When it came time to negotiate price, 6sense told me that they wouldn't remove customer service and support from the packaging because they felt that was key to client success. 2. I felt that the sales team could start to identify accounts that were already in decision/purchase stages so as we were getting ramped up and onboarded they didn't have to wait for marketing.
Jessica Gondolfo | TrustRadius Reviewer

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Return on Investment

6sense

  • After just 2 months in production we can track generated pipeline specifically to 6sense.
  • We are anticipating driving more marketing generated opportunities at a faster pace. We already know we win deals at a 2x rate when marketing generated vs sales generated.
Cay Gliebe | TrustRadius Reviewer

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

Pricing Details

6sense

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

6sense
8.0
Adobe Campaign
8.5

Likelihood to Renew

6sense
1.0
Adobe Campaign
8.4

Usability

6sense
7.7
Adobe Campaign
7.4

Reliability and Availability

6sense
Adobe Campaign
7.0

Performance

6sense
Adobe Campaign
7.0

Support Rating

6sense
7.9
Adobe Campaign
6.6

In-Person Training

6sense
Adobe Campaign
8.0

Online Training

6sense
Adobe Campaign
8.0

Implementation Rating

6sense
1.0
Adobe Campaign
8.0

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