6sense vs Anaplan Predictive Insights (Mintigo)

• Identifies engagement through the marketing funnel, aligned with strength to the ideal customer profile.
• Provides real time visibility to every account executive and their leaders on engagement with buying committee for every opportunity.
• Provides insight into digital spend vs pipeline creation and closed won.

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• Customer identification and acquisition
• Improved lead scoring for aligning buyer's interest to what we sell

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• Similar level of insights available in the international space outside North America (international space coverage) & better visibility on data partners in each geo
• Provide a 6sense wiki/guide explaining 6sense terms used in 6sense iframe, in 6sense alerts, and 6sense ABM platform (explicit definitions and relations between these terms)

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• We stopped using Mintigo recently because we found it to be too expensive. Compared to other marketing insight software, this is quite an expensive option.
• Our integrations sometimes misbehave - It seems like it loses sync intermittently.
• There are still a few missing integrations, I wish Mintigo more properly integrated with our CRM

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• After just 2 months in production we can track generated pipeline specifically to 6sense.
• We are anticipating driving more marketing generated opportunities at a faster pace. We already know we win deals at a 2x rate when marketing generated vs sales generated.

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• Negative - This is quite an expensive tool to have for marketing-related tasks, which is the main reason we moved away.
• Positive - Amazing insight. When in use, Mintigo leverages their AI to give really specific, actionable insight to improving campaigning and lead generation.
• Positive - Good integrations and easy setup. Mintigo was easy for us to setup when we were in our trial period, which was definitely a plus.

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