What users are saying about

6sense

6 Ratings
Score 8.8 out of 101

Braze (formerly Appboy)

9 Ratings
Score 7.8 out of 101

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Likelihood to Recommend

6sense

6sense is well suited in areas such as creating a campaign for our site. For example, "grill season". It makes it easy to create a campaign to advertise all our grills, best selling [grills] and create certain price updates/categories. It is not as useful on the product campaign, coupon and sales level, but still more useful than platforms we have used in the past.
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Braze (formerly Appboy)

Appboy provides the most value in allowing multiple teams with different goals and technical experience to collaborate with one product. The editorial team is comfortable creating our messaging, while another team can seamlessly dive into the data and create segments of the users who will be seeing the targeted message. After a campaign is complete, it is easy to look back through the performance and make adjustments for future messaging.
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Pros

  • Stores and organizes information by product, department, etc., to make it easier for our website to function.
  • Help us track the buyer journey, making it a more enjoyable buying process for them on our website.
  • Help us drive revenue against competitors such as Amazon and Wal-Mart.
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  • Push notifications - allows for flexibility in message and content.
  • Custom event reporting - set events in the app code that triggers when certain criteria is met.
  • Segmentation - using user behavior to better target messaging based on what they engage with in-app.
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Cons

  • Some of the terms used are a learning process for our team, but the site is easy to navigate.
  • Although the site is easier to navigate, it has a lot of facets that take time to learn where elements are saved.
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  • Optimization - provide suggestions for messaging based on experience of past campaigns.
  • Allow for greater flexibility in segmentation dimensions.
  • Reduce latency in reporting - real time or concurrent user data would be useful.
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Alternatives Considered

Oracle is not user-friendly. It is outdated and confusing, also makes it hard to enter in and out of certain tabs/areas within the platform. 6sense is more in-depth and has more functional abilities compared to Salesforce.
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Return on Investment

  • It is easier to monitor our ROI on certain campaigns, departments, subclasses, within our sites.
  • We have less issues with launching campaigns correctly and the site crashing on us while processing and developing these campaigns.
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  • Increased user consumption of mobile app
  • Increased open rate of push notifications
  • More average user sessions per day / per user prior to use of Appboy
  • Greater understanding of user behavior
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Pricing Details

6sense

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Braze (formerly Appboy)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
Additional Pricing Details