Likelihood to Recommend
The market and interested audience intelligence helps us to prepare and plan effectively for daily programs. It enables us to monitor revenue flow and plan efficiently for the available resources. 6sense provides reliable data that gives marketing team power of engaging the right customers. The AI continuously delivers accurate revenue data that is used to budget and allocate suitable resources for sales and marketing teams.
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Marketing Solutions by Criteo has a great track record that speaks highly of its reputation, we users of this program are happy with the performance and impact it generates in the cloud, in order to connect with new customers, added to this, This software offers us the appropriate tools to professionally manage all these processes and have total control of electronic commerce. Our case has been the protagonist in the increase in sales, that is why we are always willing to recommend this incredible program.
Read full review Pros Organizes and prioritizes accounts Notifies us when a prospect is actively on our website Gives us talking points when calling a prospect because it will show what areas on our website they were on showing us their specific areas of interest Read full review You are able to access to their data pool, to build audiences with just an email list (encrypted and hashed) Easy to use platform and easy way to analyze data from the dashboard. Everyone could manage the dashboard easily enough to surf through the data and understand the performance. Also you have the help of your account manager. The powerful algorithm drives good results for your company, without too much effort. And they are continuously improving with new features (design types, campaigns, platform, mobile / app products ...) Support for testing all of the integration of the events to check if data is well received. Google Chrome extension, testing mode inside the dashboard with error detection and also the help of your account manager + technical stuff. Read full review Cons 6sense could do better at identifying the operational status of the potential customers. 6sense platform could have better training on their help page to help their customers learn. 6sense is a little difficult to navigate around when someone is new to the platform. They could make the dashboard a little easier to navigate. Read full review I think if they had a free trial option, we would be able to better evaluate our need before signing up. I wish there were more targeting features other than retargeting. Would love to target based on interests. Video features are limited. Would love to see new products here. Read full review Likelihood to Renew
We have several resources and, although 6sense is valuable, I do not believe it's being used widely enough by the sales team due to lack of training and its complexity. I wish there was a simplified guide for use and more 1-on-1 training.
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Criteo is the only remarketing firm worth using for a retailer, in my opinion.
Read full review Usability
The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.
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Criteo's platform is very easy to use from a marketing standpoint if you understand key terms. The frontend is very user-friendly and I personally had no issues. I enjoy being able to see key results and metrics being tracked from the dashboard. It is also easy to filter things as desired to break down data.
Read full review Reliability and Availability
So far the one time we ran into issues they were right there to help
Read full review Performance
Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though
Read full review Support Rating
Their Customer Success model is delivered as advertised. We're very satisfied with the availability of support. They care as much about our success as we do. We also had an issue where we believed there was an issue in a piece of functionality. They continued to dig until they found the problem and immediately put the fix into a patch.
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I think Marketing Solutions by Criteo offers a very robust solution for an ad tech platform and their support team is very knowledgeable about their product. I would like to see, though, more webinars and training about the technology behind the product to give us more tools to talk to our customers with more information and better visuals.
Read full review Online Training
It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.
Read full review Implementation Rating
dont implement it
Read full review Alternatives Considered Bombora
gives you the data raw, you then determine where you want to integrate it and pull it in. More control, but more work. Also, you need a strong understanding of what you want to do.
seemed pretty much an Ads platform that uses intent. I love the website personalization that
Triblio ABM/ABX Platform
offers, but it is a marketing tool. It doesn't offer the same prospecting benefits.
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used to be neck and neck competitors, but Criteo has differentiated its offering by introducing user acquisition and app campaigns and continuously evolving its product while
got left behind. Compared to
, Criteo's solutions are much more integrated and have more layers of data on their inventory to make sure the media bought on the platform can drive better results.
Read full review Scalability
Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow
Read full review Return on Investment Increased understanding of our position among competitors in our markets identified several "at risk" accounts before we would have ever known there were any issues. improved our advertising spend by allowing us to hyper target our efforts--saving budget and increasing effectiveness. Read full review If you are a new entrant in a market, with few acquisition channels, Criteo is going to enhance significantly your ROI with low CPA and high turnover. Usually, with have a CPA below 10€ on our businesses for ROI which can be up to 2. If you already have a clear marketing strategy, with many platforms, Criteo will probably increase your turnover but your ROI will be lower due to the high number of common interactions/conversions between the platforms. It happened frequently, that is why you have to think about your main goal/KPI. Finally, you have to take care of the marketing saturation on your global audience, especially if you use remarketing widely on all your platforms such as Linkedin/Facebook/Google/etc. You should keep a ratio of 60% acquisition and 40% max remarketing, and take that into consideration if you want to launch Criteo campaigns. Once, one of your clients focused only on remarketing cause it had a lower CPA : Facebook & Critéo retargeting. But after a few months, the CPA rose drastically and the ROI declined from 3 to almost one. So keep online dedicated campaigns for Acquisition when you use Criteo. Read full review ScreenShots Criteo Commerce Growth Screenshots